Internet Marketing / 3304 posts found
AI Overviews: Are They Affecting Your Search Results? — Whiteboard Friday
In this video, we analyze 46,000 keywords to reveal where AI Overviews are actually appearing in search results, which industries are most affected, and what this means for your SEO strategy. Using data from STAT, we break down the differences across markets, search intent, and SERP features to help you understand if and how AI Overviews impact your vertical.
How to Create An Action Plan: A Straightforward Guide for Marketers
A few years ago, I faced one of the most demanding campaigns of my career. The project had an incredibly tight deadline, and my team was juggling multiple tasks with limited resources. Initially, I felt completely overwhelmed — until I sat down and created a detailed action plan. By breaking the campaign into smaller, actionable steps with clear deadlines and responsibilities, everything fell into place. Not only did we deliver on time, but the campaign exceeded all expectations, generating double the engagement we had projected. That experience taught me the true power of structured planning. In my experience, an action […]
How We Used AI to Increase HubSpot Email Conversions by 82%: A Case Study
We turned our standard nurture email flow into an AI-driven conversion powerhouse. Here’s what we did, what worked (and what didn’t), and what we learned along the way. When our marketing team began discussing how to strategically incorporate AI into our workflows, we knew we wanted big results. But here’s the thing about big results: They don’t come from trying everything at once. With limited resources and unlimited possibilities, we needed to hone in on which AI applications would deliver the biggest impact. Email marketing seemed like a natural starting point for us. We’d been running optimization tests on our […]
Media Buying 101: What It Is and How It Works [+ 14 Platforms to Use]
Media buying was once a world of direct deals and closed negotiations. But with the rise of digital media and platforms to buy and sell, media buying isn’t only for the biggest brands anymore. If you’ve been looking for new ways to get your ads in front of your target audience, I’m going to walk you through how to do just that — from how media buying works to the processes for carrying it out. Then, I’ll take you through the best platforms to get you started, with tips and advice from marketing experts along the way. Ready? Grab your […]
How I Use Content Scoring to Make Posts My Audience Loves
Ranging from brief social posts to deep-dive digital guides, I’ve written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites. These pieces of content were tracked and analyzed to gauge their success, but all using unique measuring sticks. How? Using a tailored content scoring process. With your own tailored content scorecard, you can create a data-driven process for measuring your individual content marketing success. I’ve gathered examples from my own websites and brands across industries, plus tips to help you create a powerful content scoring system. I even have a metric […]
Could TikTok Be Banned… Today?
What we know right now: TikTok will be banned this Sunday, January 19th if it doesn’t demonstrate a willingness to divest from ByteDance, it’s Chinese-owned parent company… Unless the Supreme Court agrees with TikTok that its previous ruling infringes on freedom of speech. The justices pushed back on TikTok’s stance that its ban infringes on freedom of speech, pointing out that a constitutional right doesn’t impact foreign-owned entities. The Supreme Court could rule as early as today. It’s not looking like a happy-New-Year for TikTok. The Supreme Court heard oral arguments related to TikTok’s ban—and whether it infringes on the […]
How Much Does an Explainer Video Actually Cost? [New Data]
I was a teacher during the pandemic, which meant I had to become a pro at creating explainer videos — fast. If I could have gotten away with it, I would have hired someone to make my videos. That was out of the question as a teacher with a limited (okay, non-existent) class budget. However, I’ve been wondering: How much does an explainer video actually cost? In marketing, you juggle various tasks throughout the day — from tracking social media campaigns to planning lead magnets to creating engaging explainer videos. It can be a lot, which is why outsourcing your […]
Content Mills Don‘t Work — Here’s Why
Content mills: the corner of the internet where everyone’s promised the moon, but most people are left in the dark. Writers are offered an opportunity to be nurtured by editors, build their writing skills, and develop a professional portfolio. Companies are promised quality work that’s delivered quickly for a minimal investment. I don’t think anyone comes out a winner in 90% of these arrangements. I know I lost when I wrote for a content mill ten years ago. Now with a freelance writing career and a book deal to my name, I see my time writing for content mills as […]
How to Integrate LLMs into Your SEO Workflow
Struggling to integrate LLMs into your SEO workflow? Learn how to harness AI’s potential while ensuring originality with effective validation systems.
I Dove Deep Into Work Breakdown Structures — Here‘s What I’ve Learned
Here’s a quick truth. Before writing this article, I stumbled on Akin’s laws, which aptly summarize work breakdown structures. The fun “law” reads: It’s called a Work Breakdown Structure because the Work remaining will grow until you have a Breakdown, unless you enforce some Structure on it. This law is clear and true! Jokes aside, while studying to acquire my project management degree, I found an instructive note in the PMBOK guide. The guide, which is a go-to source for project managers, warns that “no project should be without a WBS.” Without a work breakdown structure (WBS), your projects have […]