Internet Marketing / 2977 posts found
How to Create a Marketing Calendar You’ll Actually Use
No matter what type of business I’ve worked for over the years, my team has always stressed the importance of a marketing calendar — and then never made one. A marketing calendar is essential to keeping a team organized and productive, but creating and maintaining one can be intimidating without the right guidance. So, if you’re reading this hanging your head in shame, don’t worry; this is a safe space. And today, we’re breaking the cycle. Let’s unpack how to create a marketing calendar you’ll actually use. What is a marketing calendar? A marketing calendar is a schedule of […]
The Future of Content Success Is Social
What good is winning the algorithm if you’ve lost the human? What would happen if you were OK with sacrificing a high ranking to get more people to thank you for how much you educated them? In this article, discover Wil’s two new approaches to SEO and content using social media.
What Most Brands Miss With User Testing (That Costs Them Conversions)
I’m an inclusive marketing consultant and the founder of Thompson Media Group. A former client of mine recently forwarded me an email he’d received from a market insights company he’s subscribed to. The insights the company had included in this particular email was about “The Top 5 Ranked TV Sitcoms in U.S. History” according to consumers. My client’s message to me was one of disbelief at the results, writing, “According to who?”. He couldn’t believe a representative base of respondents came up with the very homogenous top 5 list. For my client, his questioning the results presented in the email […]
10 Best Design Collaboration Software & Tools for Creatives
Even the most creative people know the most innovative projects get done when you work as a team. However, working as a team can be difficult without the right tools to streamline and organize your workflows while keeping everyone informed. So, to help you work more efficiently with your team, I rounded up 10 of my favorite design collaboration software and tools you can try. Let’s get into it! What is design collaboration software? Best Design Collaboration Tools That I Love 1. Asana2. InVision3. Figma4. Typeform5. Notion6. Miro7. Trello8. Balsamiq9. Simplified10. Visme With the right collaborative tools and software, you […]
March Core Update & Spam Updates: Four Major Trends
Explore the aftermath of Google’s March Core Update and Spam Updates and uncover four major trends shaping the search landscape.
Writing the Ultimate One-Pager About Your Business: 8 Examples and How to Make One [+ Free Template]
Whether you’re a business owner or a sales rep, you’re always pitching your services, telling potential clients what you offer as succinctly as possible. Trust me, I’ve been there myself, trying to sum up my copywriting business in as few words as I can. That’s where the business one-pager has come to my rescue. I’ve created presentations about what I do and have a full website dedicated to my business. But, when potential clients need answers fast, I pull out a one-pager — my value proposition boiled into one hard-hitting page. If your business is missing this helpful tool, don’t […]
7 Things Creators Should Know About Marketing Their Book
Writing a book is a gargantuan task, and reaching the finish line is a feat equal to summiting a mountain. Getting the “It’s a great book, you did it!” email from my publisher was a high I hope I’ll never forget. I thought all the hard work was over after that. What a sucker I was. Book marketing felt completely overwhelming to me (which I’m embarrassed to say as a professional marketer). And there are endless book marketing strategies and click-bait articles on how to become a New York Times bestseller. And there’s a lot on the line: good book […]
How to Optimize E-commerce Sitemaps with 1M+ Pages — Whiteboard Friday
Discover how to optimize your e-commerce website’s sitemap with Stevy’s six steps in this edition of Whiteboard Friday.
Why Every CMO Needs to Know Their Search TAM
As ad costs have exploded in the last year, founders and CMOs are seeking alternatives to paid acquisition. HubSpot recognized the value of organic search early, enabling our growth alongside the expanding search landscape. While AI-powered search experiences are reshaping the search landscape, we’re still firm believers in search. To vet whether organic search is an opportunity for you, you need to understand your Search TAM (Total Addressable Market). Most CMOs are familiar with the concept of Search TAM, but from my experience, most marketers artificially limit their opportunities when calculating it. Kieran and I recently dove deep on how […]
The Psychology Behind Search: Cognitive Biases in SEO
Discover the impact of cognitive bias on SEO and how to leverage the psychology of your audience to improve rankings, click-through rates, and brand reputation.