Internet Marketing / 3282 posts found
6 marketing takeaways from Longlegs’ campaign of terror
Mid-June, 2024. A full page of indecipherable glyphs runs in The Seattle Times, with the only clue a typewritten-style note at the bottom: “Printed at the request of LONGLEGS.” A week later, a user named Mr_Downstairs leaves strings of glyphs in the comments on Letterboxd. Image Source Billboards pop up; a partially obscured face peers down at drivers. In large red type, there’s nothing more than a phone number and a date. 458.666.4355. 7.12. It was all part of an eerily good marketing campaign from indie film distributor Neon, and it racked up a respectable $22 million for Longlegs’ opening […]
Are AI Agents Worth It? HubSpot’s CMO and VP Weigh In
On a recent Marketing Against the Grain podcast episode, HubSpot founder and CTO Dharmesh Shah sat down with hosts Kipp Bodnar and Kieran Flanagan to discuss the rise of AI agents. When I heard the term “AI agents,” I thought of little robots sneaking around like spies, completing tasks for marketers. Obviously, that‘s not completely true (they don’t wear suits), but they are very helpful to marketers and are predicted to greatly improve their efficiency and productivity. AI agents are the latest AI trends to crop in sales and marketing, but are they worth it? Let’s get into some of […]
Getting B2B Ecommerce Right — Here’s What I Learned From Experts
B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast. I wanted to find out how exactly B2B ecommerce strategies differ from B2C ones, the different types of B2B ecommerce channels, and how to successfully market a B2B business, so I talked to the people who know it best. Here’s how to get your B2B ecommerce strategy right, according to industry experts. Table of Contents […]
How to Start Using Video in Your Marketing
HubSpot recently conducted a video marketing survey and found that 73% of respondents agreed that video marketing has been effective in reaching their marketing goals. However, over a third of respondents (34%) say the most challenging aspect of video marketing is the lack of content ideas. Fortunately, I‘ve got 15 video content ideas to help you achieve your business goals. But before we get to that, I will share my secret for finding video marketing ideas and what kind of video content is popular among consumers. Table of Contents How do I find video content ideas? What video content is […]
5 Marketing Strategies Polymarket Is Using to Be Everywhere at Once
If you’ve followed the news or opened X this fall, you’ve probably seen Polymarket. It’s that prediction market for politics (and more) that’s been all over the place lately. I’ve been following their rise for the past year from a no-name niche betting market to over $1B assets under management — with the CEO on the cover of Forbes and presidential candidates mentioning them in speeches. Throughout the rise of Polymarket, I’ve become friendly with a few members of their growth marketing team here in NYC. And the one thing I keep asking them again and again is: “HOW ARE […]
AI Conversion Rate Optimization — What Are the Benefits & How to Use It in Your Business
Being a marketer is hard — I feel it’s always been this way, but now the pressure to deliver results is even higher. Companies are cutting their marketing budgets and watching every penny before deciding what to spend it on. Fortunately, we now have access to many tools, including AI, which can make our work a little bit easier. While some of these tools can take over routine, time-consuming tasks, others provide valuable insights that can aid us in decision-making. I think that AI is a real lifesaver when it comes to conversion rate optimization. In this post, I am […]
Elevating Your SEO Career and Team in the AI Era — Whiteboard Friday
Discover how to thrive in an AI era with Travis Tallent’s SOAR framework. Learn to Streamline processes, Orchestrate teams, Automate tasks, and Reposition your focus for career success. Perfect for SEO pros looking to level up their skills and lead high-performing teams.
One Question That Will Reinvigorate Your Approach to Marketing
The 2023 We❤️NYC campaign was intended to encourage New Yorkers, still pessimistic in a post-pandemic world, to show love for their city. And boy, did it ever. Last year, Maryam Banikarim royally pissed off the Olsen twins and the Jonas Brothers with her We❤️NYC campaign. But that same campaign earned twice the impressions of a Super Bowl ad … in 48 hours. View this post on Instagram A post shared by WE❤️NYC (@welovenyc) I caught up with Banikarim to get her top marketing lessons, […]
A Deep Dive Into Concept Maps: What They Are and How to Use Them
Before Anna and I started contentki, we went to a cafe, pulled out a notepad, and began brainstorming all the services we could offer given our skills and experience. We came up with content writing, SEO optimization, and content strategy. From there we dived even deeper into each category adding SEO blog writing, thought leadership, landing page copy, and social media to our list. I’m glad we took the time to break this down early on, as it gave us a clear sense of who we were right from the start, rather than figuring out our services on the go. […]
60 Best Online Local Business Directories & Listing Sites
Promoting a local business can be challenging these days. Whether it’s because of oversaturation or complicated search engine algorithms, it’s all too easy to feel like no one will find your business in the local search results. It’s even more frustrating when you offer great products and services, but customers just can’t seem to find you online. Online local business directories and listing sites can change your situation and put your business front and center where your potential customers are already looking. As a local SEO specialist at my previous company, I know the ins and outs of how to […]