Internet Marketing / 2977 posts found

15 Best Examples of Professional Goals [+Tips to Achieve Them]

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“So, where do you see yourself five years from now?” Oof, that can be a tricky interview question, especially if you’re unsure of your professional goals. When I graduated from college and started interviewing in my chosen field, I felt like I needed to plan my entire professional life, complete with one concrete end goal. To be honest, it was overwhelming. I desperately needed actionable advice to plan steps to reach my professional goals. In this post, we’ll define professional goals, provide examples, and give you tips so you can plan, meet, and exceed the goals you set for yourself. […]

Can Automation Help You Ace Your RFP? I Used AI to Find Out

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Almost any business, at a certain point, finds itself in need of external expertise. For some industries, the way to find the right partner is obvious — creating and putting a request for proposals (RFP) into the world. However, these businesses will tell you that it takes them hours upon hours to create each document. Let alone shortlist candidates and select the winning bid. Luckily, as in many other business areas, AI can come to the rescue. In this article, I look at how you can use automation and AI to speed up your work on RFPs. I paid particular […]

Carving a Career in SEO — How NOT to Get Taken for a Ride

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Learn how to not get taken for a ride when starting your career in SEO. Jo writes about her experience working client-side, in an agency, and freelancing.

11 Best Advertising Management Software for 2024

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As a marketing manager at HubSpot, I’m always looking for tech tools that are easy to use and save me valuable time in my day. And when it comes to advertising management software, I have some non-negotiables, like integration, automation, and advanced reporting. If you work in advertising and haven’t been using ads management tools (or even know what they are), you could be missing a trick. In this blog post, I’ll talk about what ad management is, outline high-quality advertising management software, and explain why they’re beneficial for all businesses. Let’s dive in. Table of Contents What is Advertisement […]

8 Prep Steps for Better Local Business Client Meetings

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Discover eight essential steps to elevate your local business client meetings from mundane to meaningful. With the right preparation, consultations can be opportunities for living and learning well!

The Rise of Rewatch Podcasts & Nostalgia Bait

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Ever feel like Hollywood is stuck on rewind? Sequels, reboots, remakes — it’s all a bit … well, repetitive. And it’s not because Hollywood is unoriginal or out of ideas. It turns out that we, as the audience, crave the comfort of revisiting what we know and love. Barbie and Top Gun? Enough said. I also noticed that rewatch podcasts have been super popular lately and wanted to understand why. So, I dug into the whole “nostalgia bait” thing and talked to marketers to discover what makes this trend so hot. What is a rewatch podcast? The rewatch podcast is […]

Combining SEO Data to Make Smarter Marketing Decisions — Whiteboard Friday

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Join us in this Whiteboard Friday as we delve into the art of combining various data sources. Discover why this holistic approach is crucial for prioritizing tasks and gaining invaluable insights, and learn practical tips for seamless data integration.

5 Simple Ways to Improve Your Pricing

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Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In the 5 years I’ve run Nudge, I’ve interviewed dozens of experts on pricing. These aren’t run-of-the-mill LinkedIn gurus. They’re peer-reviewed researchers from some of the world’s most prestigious universities. In this blog, I reveal their top five pricing tips. 5 Secrets About Pricing Recently on my podcast Nudge, a guest told me a secret about pricing. “The truth,” Melina Palmer said, “is that pricing isn’t really about the price.” Instead, it’s everything around the price. The framing, the offer, […]

7 Ways SEO and Product Teams Can Collaborate to Ensure Success

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Discover key strategies for SEO and product teams to collaborate effectively, from joint UX optimization to unified performance metrics.

How to Write AI Content Optimized for E-E-A-T

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Worried that your AI content might spook your users or not meet Google’s standards? Use this guide to build trust and authority into your AI content.
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