Internet Marketing / 3283 posts found
Marketing for the lulz
It often surprises people to learn just how unfunny making comedy can be. I worked with this week’s master of marketing some years ago out of The Onion’s HQ, so we’ve both been behind the scenes. A business is still a business, and marketing is still marketing. Which isn’t to say it can’t be a helluva lot of fun. I talked to Hassan S. Ali, the creative director of brand at Hootsuite, where he describes his job as “leading a team of creatives to ruffle B2B marketing feathers for an equally feather-ruffling product.” Case in point: His team recently produced […]
6 Underrated Keyword Research Methods — Whiteboard Friday
15% of searches in Google every day are new, how can you get ahead of the curve? In this episode, Sofia takes you through six underrated methods to enrich your keyword lists.
Generative Engine Optimization: What We Know So Far
There’s no debate that when it comes to succeeding in digital content, mastering SEO is a must. When I first became a content writer, most of the advice I received was about keywords, backlinks, relevancy, and improving user experience. However, as technology has advanced, SEO has changed. We’re entering a new era of search — the AI age — and, with it, a new type of digital content technique. Enter: Generative Engine Optimization (GEO). How we obtain information now has changed dramatically as a result of AI. More than ever, people rely on generative engines for information, making learning how […]
Google’s Known Ranking Factors: What to Know in 2024
I’ve worked in digital marketing and SEO for over a decade. Five years ago, I committed entirely to SEO. I became really passionate about it and have since shared thousands of posts on LinkedIn about all things SEO. It was a steep learning curve to cut through the noise and understand the Google ranking factors that actually matter and those that don’t, and now I’m here to share them with you. Google’s algorithm is vast. There’s a lot that plays into it, and the truth is, none of us knows how the algorithm works in its entirety (yes, even with […]
How to Craft the Perfect LinkedIn Profile in 2024: 21 Easy Steps
Let me just say this — my LinkedIn profile has provided me with some excellent results. LinkedIn has helped me secure a job, get four-figure freelance gigs, connect with marketing pros, and appear on podcasts. This platform works for me because my profile is well-crafted, and people who land on it see it oozes professional credibility (if I do say so myself). And for professionals, the first impression is everything. LinkedIn profiles that make a great first impression show your personality, achievements, skills, and expertise through the content you share. With a solid profile, it is easier to capture attention […]
This Formula Can Create Irresistible Marketing
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. You’re about to learn an invaluable copywriting concept, something you can use to captivate your market’s attention, not to mention differentiate almost any product. Indeed, this will help you position whatever you’re selling in a unique, compelling way. Now, consider this book: Image Source It’s called Outsourcing: The Beginners’ Guide to Hiring Virtual Assistants. I found it on Amazon, amid dozens of other books on outsourcing. It has 6 ratings, so it’s not very popular, especially when compared to […]
AI in B2B Marketing: 9 Ways To Work Smarter, Better, Faster, and Stronger
The first thing I do every weekday morning is tell my Amazon Alexa to turn off my alarm. In other words, the very first interaction of my day is with artificial intelligence (AI) — kind of surreal now that I write it. This is just one example of how AI can impact our everyday lives, and the same can be said about AI in B2B marketing. According to HubSpot’s State of AI, 62% of business leaders say their company has already invested in AI and automation tools for their employees to leverage. And who can blame them? In almost every […]
8 Best AI Video Editing Tools to Use in 2024
I’ve been editing videos for almost a decade, both professionally and for my passion projects. So, believe me when I say I know how tedious editing even the shortest videos can be. Fortunately, many AI video editing tools can help speed up the process of editing, whether you’re a beginner or an expert videographer. Here are 8 of the best AI video editing tools I’ve found and what I like most about them. Best AI Video Editing Tools 1. Adobe Premiere Pro I’ve been using Adobe Premiere Pro for work and for my own passion projects for 10 years, so […]
How Wistia earned absurd growth with two-pizza teams
Chris Savage once raised $17.3m in debt to do a leveraged buyout of his own company. Today, that company is a $67k video marketing platform. I caught up with the Wistia CEO to learn how he sextupled — that’s 6X — Wistia’s product updates. Lesson 1: Sometimes, just go with your gut. “Two-pizza team” is a Jeff Bezos term that describes a scrappy business strategy. Basically, your teams should be small enough to suffice on two pizzas. That’s roughly five to eight people. (Unless, of course, one is a college student. Then it’s about one to two people haha.) After […]
What We Didn’t Do Boosted Our Paid Ad CVR by 11% [Expert Interview]
Our CRO team made a change that lifted the performance of our paid ads by almost 11% — and they didn’t have to make any deals with supernatural beings to do it. So while I’m a little bummed that I don’t get to use my Ouija board, the good news is that you’ve already got everything you need to try this out for yourself. In fact, this tactic is all about what you don’t include on the landing page. Below, I chat with our sorceress supreme of conversion rate optimization to find out what that cryptic advice actually means. But […]