Internet Marketing / 3191 posts found
How to Actually Be Better Than Your Competitors in the Eyes of Choosy Customers
Learn how to outperform your competitors by targeting and satisfying choosy customers. This blog post guides you through identifying specific customer needs, analyzing competitors, and optimizing your content and marketing strategies.
Writing a Lead Nurturing Email? See My Essential 7 Tips to Get It Right
“Lead nurturing is like gardening,” says Banish Angural, founder of Banish Media. “It’s about time, relevance, and a favorable environment to expect the growth from the seeds you have sown.” And as a B2B marketer, I couldn’t agree more. B2B products and services take time to sell. It’s difficult to take a prospect from not knowing about your company to making a sale without warming them up. That’s why lead nurturing emails are one of the most effective ways to enhance your sales funnel and email marketing strategy, decrease marketing costs, and increase conversions. In this post, I’ll walk you […]
Is Email Marketing Inbound or Outbound? 10 Examples & Top Differences
In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. It’s fascinating to see how opinions differ on this topic, even among professionals. As an experienced marketing leader, I’ve always approached email marketing with a blend of both perspectives. So, I’ll dive deep into what inbound and outbound emails are and how they differ. I’ll also share some examples and insights from other experts. Table of Contents What is inbound email marketing? What is outbound email marketing? […]
UTM Tagging for Google Business Profile — Whiteboard Friday
In this Whiteboard Friday, learn about UTM tagging for Google Business Profiles with Claire Carlile Rees.
Mastering Writing Samples for Jobs: Insight and Tips From My 9-Month Job Hunt
Almost a year ago to the day, I found myself job hunting for the first time in a decade. It was unexpected. I didn’t have a current resume or a writing sample for job applications. Frankly, I was in over my head. And the market was ruthless. If you’re reading this feeling the same way: There is light at the end of the tunnel. Layoffs have been rampant in recent years, especially amid COVID-19 recovery. In the United States, unemployment sits at 4% — the highest rate in two years. But, at the same time, 270,000 jobs were created just […]
20 SEOs Share Their Key Takeaways From the Google API Leaks
Discover expert insights from the recent Google API documentation leak with actionable strategies to help you become a better SEO strategist.
SEO & AI: How These Worlds Will Collide And Cause Chaos
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Less than a year after launch, ChatGPT reported over 100 million weekly users according to OpenAI’s CEO Sam Altman. Our latest research found that there were roughly 127 million monthly visitors to OpenAI’s ChatGPT platform as of May 2024. According to TechCrunch, ChatGPT’s mobile app has had over 110 million installs across iPhone and Android devices. The result of all this success? Reports in the New York Times suggested that the tool triggered a “code red” for Google’s search […]
I Tried Out the 8 Best Free Headline Analyzers — Here Are My Results
Writing a headline can be harder than writing a 1,500-word article. But that’s no excuse for writing bad ones, especially when help is so easy to come by. Like email subject line testers, headline analyzers can help you get more clicks by using algorithms to assess factors like SEO, word count, and sentiment (is it positive, negative, or neutral?). There are a lot of headline analyzers out there, and as someone familiar with the overwhelm of too many options, I knew I needed to narrow down the field. After polling co-workers, combing subreddits, and running some quick tests, I landed […]
Local Brand Loyalty Takeaways From That Time Ace Hardware Was Trending
Study the Ace Hardware playbook and build an experience at the local business you’re running or marketing that customers love to remember, share, and even champion!
The 13 Best Free Graphic Design Software for Marketers and Beginners
When it comes to website success, what you see is what you get. If the budget is tight or non-existent, free graphic design software can make a real impact on how you present yourself in digital spaces. As an admittedly lousy product photographer, please believe me when I say that graphic design software is a key reason my small businesses still exist. It’s been a while since I needed to make anything new, but I’m still paying monthly fees for the software I built my visual assets with. I hope you’ll join me on this new exploration — I’m trying […]