Internet Marketing / 3191 posts found
These AI Tools Upped My Productivity, Here’s How
Benjamin Franklin once said, “Lost time is never found again.” While that isn’t exactly the most optimistic quote, it’s unfortunately true. Until scientists figure out time machines or immortality, we’re stuck with adopting methods to remain productive and better use our time. We can’t deny AI’s cultural renaissance. It has become a part of everyday workflows and conversations. HubSpot’s AI Proof & Positioning Report found that workers are most concerned about losing their jobs due to AI, and the #1 reason they don’t use AI is because they worry about becoming too reliant on it. While I understand how unsettling […]
4 Surprising SEO Test Results — Whiteboard Friday
A/B testing can help you get a leg up on the competition and help you in avoiding mistakes. Watch this week’s Whiteboard Friday with Jandira to review four surprising SEO test results.
What is a RACI Chart? Project Uses, Examples & Free Template
Your project’s success hinges on a single crucial factor: clarity. When we say clarity, we’re talking about crystal-clear instructions on who does what. Everyone involved in the project, from employees to stakeholders, should know their roles and responsibilities inside out. Any confusion or oversight can lead to misunderstandings or conflicts, derailing your project faster than you can imagine. That’s where the RACI matrix comes in. When integrated into your project lifecycle (PLC), this simple yet powerful approach spells out project roles and responsibilities, guiding your team toward collaboration and improved outcomes. Click here to get HubSpot’s free RACI Matrix Template […]
The AIDA Model: A Proven Framework for Converting Strangers Into Customers
One of my favorite Super Bowl commercials is 2020’s Boston-set “smaht pahk” ad, which heralded Hyundai’s self-parking feature. Rachel Dratch’s and Chris Evans’ exaggerated Boston accents grab your attention. John Krasinski confidently eyeing a too-narrow parking space piques your interest. If you’ve ever squeezed into a parallel parking space, lurching back and forth a few inches at a time, this ad probably awakened a burning desire for a self-pahking cah. By the time David “Big Papi” Ortiz leans out of a nearby window and watches the sedan easily slide between two poorly parked cars, you’ve gone into action and pulled […]
Post-SEO: Influencer and Content Trends Redefining Marketing in 2024
Are you noticing your traffic from Google starting to go down? Algorithm updates in 2024 have shaken traditional SEO. Recent Google algorithm updates are disrupting search engine optimization (SEO), shifting the focus from traditional tactics and long-tail informational queries. Founders and CMOs are now turning to content and community-driven strategies to boost engagement and visibility. At HubSpot, we saw firsthand how these updates impacted previously high-performing articles and pages, leading to declining traffic, reduced visibility, and an urgent need for new, responsive marketing strategies. As Kieran and I discuss in a recent episode of Marketing Against the Grain, creator-generated content […]
How to Write a Letter of Recommendation [+ Free Template]
I’ve been helping people create letters of recommendation for jobs they want, internships, promotions, and more, for over ten years. I’ve learned during this time that if you’re not selling yourself effectively, you won’t make a lasting impression. A recommendation letter differs from a resume or a cover letter because it comes from someone who knows you well, so it should feel more personal. Read further to discover how to write a letter of recommendation that will help you land the job or opportunity you’ve been dreaming of. Table of Contents What is a letter of recommendation? Do I write […]
A 9-Step Guide to Writing an SEO Proposal [Free Template]
Imagine you have hundreds of files in a folder labeled “Important Files.” Some of the files are named by date, some by subject, and some by author. You have to sift through all of them to find a review of the new neighborhood pizza place. Without a consistent filename or organizational structure, you’re not going to find that review anytime soon. That scenario illustrates the value of technical SEO, which I learned about while managing a project to rebuild a previous employer’s website from the ground up. The original website didn’t have a consistent formula for creating new URLs — […]
How to Build a Strong Brand Moat With SEO
When you establish a distinct and powerful brand identity, your business can protect itself from the competition in much the same way a moat protects a castle. Learn how to build a strong brand moat with SEO in this blog post.
On Writing a Tagline (and Pitching It, Too)
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Peggy, Lou, and Dawn are characters on Mad Men, the 60s period drama about one of Madison Avenue’s most prestigious, albeit fictional, advertising agencies. Peggy is one of the firm’s copywriters, responsible for writing (and pitching) ad copy. Lou is her boss, the creative director. Dawn, a secretary, keeps everyone organized. The trio are meeting about a new account, a watch company called Accutron. “Oh,” says Peggy. She’s looking at Lou. “You didn’t pick a tagline.” “Sure, I did.” […]
How to Optimize Your Place of Worship’s Google Business Profile to Create a Warm Welcome
Ongoing efforts with elements like updates, photos, and review responses show that your institution is an active, welcoming one that cares to be found and chosen by neighbors. Learn how to optimize your place of worship’s Google Business Profile with Miriam’s eight tips.