Internet Marketing / 3043 posts found
The YouTube Growth Strategy Mr. Beast, Cocomelon, & Like Nastya Use to Dominate the Internet
YouTube growth strategies continue to be a hot topic among marketers. In fact, most marketers plan to increase their YouTube budgets this year and say the platform has the highest growth potential in 2024. Anytime you’re talking about YouTube growth (and I talk about growth a lot as the founder of Thompson Media Group), Jimmy Donaldson’s Mr. Beast channel is high on the list. It’s easy to understand why. Today, the Mr. Beast YouTube channel has 240 million subscribers, the second most of any channel on the platform. There are many reasons why this channel is so popular, but the […]
5 Trends in Content Localization + 1 to Keep an Eye On
From tailored product offerings to studying evolving SERPs worldwide, learn how multinational brands navigate linguistic and cultural nuances to connect authentically with consumers.
12 Recruiting Email Examples I Love (For Your Inspiration)
If you’re active on LinkedIn, you’ve probably received random messages from recruiters inquiring about putting you in their talent pipeline. I’ve received countless generic recruiting messages that make it clear that no one paid attention to my account. Messages have arrived in languages that I don’t speak, or they’ve sent a copy-pasted recruiting email template to dozens of potential candidates that hasn’t been customized at all. While cold recruiting messages can be highly effective, they often make the hiring process feel impersonal before you even formally get involved. The recruiting process doesn’t have to feel that way. With the right […]
10 Best Productivity Apps for Mac in 2024 (For Digital Specialists)
Last year, I finally made the switch to a Mac. As a marketer by day and business development specialist by night, I use many different tools to manage my time, track tasks, keep my creative juices flowing, stay in touch, automate stuff, and keep everything nice and organized. So, I was worried if my usual productivity apps and tools, especially the ones needing downloads, would work well on a brand-new Mac. Turns out, they all did. And my productivity surged. So, in this piece, I’m sharing the 10 best productivity apps for Mac with all their features and golden highlights. […]
4 Key Insights: How AI Is Redefining Startup GTM Strategy
AI and startups? It just makes sense. Between the prophecy of single-person billion-dollar companies, and the pinch felt by founders as VCs tighten wallets, startups are counting on AI for a winning go-to-market strategy. It’s a smart bet, too. In HubSpot’s survey of over 1,000 startup founders, 86% said AI has had a positive impact on their GTM strategy. Those with the highest growth and most funding are more likely to attribute their growth to AI. Here are some more interesting tidbits from the meaty report: 1. AI Jobs Are Hot The report shows that 71% of startup founders already have a […]
Cognitive Science Meets SEO: Why True Localization Matters
Connect with diverse audiences across the globe by embracing a multi-local strategy. Explore how brands can merge cognitive science with local expertise.
The ‘March Madness’ Effect on Company Culture — Win or Bust?
Welcome to HubSpot Perspectives, a series where HubSpotters weigh in on the latest business and marketing trends. OK, admit it. Have you watched a March Madness game during work hours? I may or may not have had a game on in the background working from home. And I’m not alone. According to a recent study, over half of fans (51%) watch March Madness on the job. This is a big reason why some say the tournament draws negatively on worker productivity. However, others argue that companies should embrace the madness for the good of company culture. Many already have, and […]
40 Rebranding Announcement Email Examples I Love (For Your Inspiration in 2024)
Ever think you’d click on a HubSpot article about rebranding announcement email examples, only to be met by a pro-wrestling anecdote? Well, batten down the hatches, reader, because we’re heading back to pre-World Wrestling Entertainment (WWE) in three, two, one. Sparked by a long-running legal dispute with another famous WWF (the World Wildlife Fund), the World Wrestling Federation (WWF) finally relinquished its name in 2002. The sports entertainment giant went out swinging, launching the now iconic “Get The F Out” marketing campaign before officially changing its name, logo, and website to WWE. The WWF was already a well-known company and, […]
How Inclusivity Drives Link Diversity — Whiteboard Friday
Inclusivity makes business sense. Discover how targeting diverse audiences can enhance your backlink profile, boost trust with Google, and ultimately drive revenue.
Diving Deep Into Marketing in Construction (My Takeaways)
As the pandemic surged in 2020, people stayed home, and demand for home improvement services went through the roof. Construction companies swooped in and launched targeted marketing campaigns. One example is Brett Landscaping, which sold almost its stock of higher-priced porcelain paving products. Fast forward to 2024, people are at work. The economic outlook is grim, and interest rates and inflation are high. These factors have led to one outcome: declining interest in construction and home improvements. Our yearly business recap shows the construction industry saw decreases in customer acquisition metrics. Inbound leads are down by 3.8%, web conversions by […]