Internet Marketing / 3284 posts found
The Evolution of Search: 5 SEO Trends in 2024 and 2025 [+ New Data]
“I’m excited but exhausted by so many changes,” Victor Pan wrote in a HubSpot Slack channel just before dropping half a dozen links to the latest AI news. He’s a product SEO here, and he sounds like he needs a hug. And no wonder. Even in tech, an industry that thrives on rapid change, AI is accelerating everything it touches by orders of magnitude. AI-powered search engines like Perplexity are gaining mainstream momentum, SearchGPT is securing deals with publishers to sidestep copyright issues, and your friendly neighborhood SEO is pinching the bridge of their nose. For the scoop on search […]
4 Clever Olympics Marketing Campaigns [+Top Takeaways]
Olympic ads don’t make as big a splash as Super Bowl spots, but the Games are still a reliable display of marketing creativity every two years. As the Paris Olympics come to a close, I’ve collected four ads (plus three honorable mentions) that stood out from the fray in 2024. I also talked to a few marketers at HubSpot to get their perspectives on why these ads work and how you can apply the same tactics to your own marketing campaigns. And it wouldn’t be the Olympics without some GOATs, so I’ve included a couple favorites from previous Games. 2024’s […]
Search Intent and the Organic Funnel — Whiteboard Friday
In this episode of Whiteboard Friday, Tom connects search intent to the organic funnel and how this can help guide our keyword research.
How Will Google’s Antitrust Ruling Affect You?
What does the recent Google antitrust ruling mean for us as search marketers? What happened and where do we go from here? Dr. Pete Meyers walks through the TL;DR of the ruling and what that may mean for the marketing industry.
9 Best Marketing Research Methods to Know Your Buyer Better [+ Examples]
One of the most underrated skills you can have as a marketer is marketing research — which is great news for this unapologetic cyber sleuth. From brand design and product development to buyer personas and competitive analysis, I’ve researched a number of initiatives in my decade-long marketing career. And let me tell you: having the right marketing research methods in your toolbox is a must. Market research is the secret to crafting a strategy that will truly help you accomplish your goals. The good news is there is no shortage of options. How to Choose a Marketing Research Method Thanks […]
How to Easily Find Backlink Opportunities With Moz — Next Level
In this Next Level post, Meghan will show you how to discover new backlink opportunities by analyzing and comparing your backlink profile with your competitors. Learn how to use the Link Intersect tool to maximize the efficiency of your link prospecting workflow.
8 Copywriting Hacks Backed By Science
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I started my marketing career as a junior community marketer. I should have been pretty prepared for the job. I’d spent £50,000 on my marketing degree and four years studying. Yet, just a few hours into my first day, I realized I wasn’t well-prepared. I was woefully inept. Right after lunch, my manager asked me to create one-pagers, blogs, email subject lines, and case studies. “This,” he described, “is marketing bread and butter.” And yet, I had no idea […]
Substack Is The New Branding Frontier for Founder-Influencers. Is It Working?
Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. The best part of my job is being surrounded by content-obsessed folks. They’re pros at creating great content, but also at sniffing it out. So when two of them, without coordination, point me to Substack, I pay attention. Source: Google Trends, six-month rolling average Apparently, the self-publishing platform is enjoying a fresh boost in popularity — many entrepreneurs are seeing it as a better alternative to social media. “Substack is the new Instagram,” Free People’s director of brand marketing, Libby Strachan, told Glossy. What’s Old […]
Looking for the Best AI Tools for Excel? Here Are My 6 Favorite Options
Today, data wrangling is an essential skill in almost every role, making Excel an essential skill. But, the days of lying about your Excel proficiency are over; instead, you can use the best AI tools on the market for Excel. While analysts and data scientists need serious expertise, I’m just someone who regularly has to export data from multiple tools and leverage Excel to report on marketing performance across different channels. Since I use the program so much, I’ve become pretty adept at more complicated Excel features, but there’s no doubt it can still be time-consuming and tricky. So, I […]
Directional Reporting in GA4 — Whiteboard Friday
In this episode of Whiteboard Friday, Dana discusses the importance of directional reporting in GA4 and provides practical tips for how to present traffic data.