Internet Marketing / 2975 posts found
Four Steps to a Better-Performing About Page
An About page is often part of a buying journey. It can drive people to your site and help convince them to trust your brand, boosting both brand loyalty and conversions. Ann shares four key steps to create better-performing About pages.
Diving Deep Into Marketing for Dentists (My Takeaways)
An avalanche of both booked and patient walk-ins is the dream of dental practitioners. But let’s be honest — getting these patients requires hard work because the dental industry is fiercely competitive. To help you win and bring your dream to fruition, I will discuss the most interesting dental marketing campaigns I’ve seen and highlight what makes them so effective. I’ll also share some out-of-the-box marketing strategies for growing your dental business. Let’s get started. Table of Contents Dental Marketing Strategies: 5 Campaigns You Can Learn From 4 Dentist Marketing Ideas and How to Execute Them Dental Marketing Strategies: 5 […]
The 15 Best WordPress Email Plugins in 2024
If you’re on the lookout to enhance your business blog with an email newsletter, using a WordPress email plugin is indispensable. These plugins not only simplify content distribution but also offer insights into your target audience’s preferences, enabling you to optimize your content strategy effectively. Discover the 15 best WordPress email plugins on the market from the list below, and choose the one that’s right for your needs and goals. 1. HubSpot WordPress Plugin The HubSpot WordPress Plugin offers a variety of features to help you collect leads and grow your customer base. In addition to allowing you to create […]
How to Use the SUBTRACT Function in Excel
Excel is a powerful spreadsheet program from Microsoft that makes it easy to work with numbers and other values. While Excel contains a lot of power, it’s also quite useful for simple addition, subtraction, multiplication, and division. In fact, Excel’s simple formulas make it easy to add and subtract numbers and cell values without breaking out a calculator. How to Use Subtract Function in Excel Many of Excel’s most powerful capabilities come via the use of functions, which are a kind of predesigned formula. For example, the SUM function automatically sums or totals a range of cells without you having […]
What Is Branded Search? — 4 Expert Tips to Increase Branded Search
Discover the impact of branded search and tips for boosting traffic with branded keywords.
The Hustle’s YouTube Team Tells Us Their Favorite Short-Form Videos of 2023
2024 is here, and I want to look back on some of the previous year‘s short-form videos with the creatives behind The Hustle’s YouTube team. Why, you may ask? Short-form videos will remain key to many marketing campaigns this year. In fact, 31% of the 1,400 marketers in our most recent survey say short-form videos yield the highest ROI, and most respondents (26%) say they will invest in short-from videos the most in 2024. Furthermore, I wanted to pick The Hustle team‘s brains and learn their favorite because who better to consult than the pros? So, without further ado, here’s […]
Why SEO Agency Owners Can’t Afford to Ignore Employee Wellbeing
Looking to enhance your SEO agency’s performance? Find out how focusing on employee well-being leads to greater ROI and success.
Diving Deep Into Marketing in Financial Services (My Takeaways)
🔥 FLAMING HOT TAKE ALERT: Marketing can drive business goals, but it can’t save a bad product. One financial company that understands this well is Wise, an international money transfer service I use. According to Nilan Peiris, Chief Product Officer at Wise, the company aimed to build a product that “blows user’s socks off.” That intended feat has come to fruition because a whopping 70% of Wise’s user growth comes through word-of-mouth marketing (WOMM). Even I discovered Wise through word of mouth. In this article, I will share five inspirational examples of effective marketing for financial services. I also share […]
3 Unexpected Examples of Technical SEO Issues (And How to Resolve Them) — Whiteboard Friday
In this Whiteboard Friday, learn how to find technical SEO issues, how to define issues, as well as how to resolve them.
How to Password Protect an Excel File
If you’re like millions of other users, you use Excel spreadsheets to plan your budgets, track sales or expenses, and organize all sorts of data. You may even use Excel to work with private or confidential information. If you have data in a spreadsheet that you don’t want just anyone else to see, you can password protect that Excel file. I’ve found that requiring people to enter a password to access an Excel file keeps your private information private — while still allowing you, and anyone else with the password, proper access. Let’s go through how you can password protect […]