Internet Marketing / 2975 posts found
I Took a Deep Dive Into the Marketing Funnel, Here’s What I Learned
Ever felt the thrill of coming into work only to notice that plenty of new leads have started signing up for a product demo through an article or asset you’ve created? I can tell you, from personal experience, that few things give you as strong of a motivation boost as this. After all, it’s proof that you must be doing something “right.” That said, it takes a lot of time to work out where to find your target audience. A lot of it comes down to building the right marketing funnel strategy, i.e., deciding what types of collateral to use […]
Search Engine Marketing (SEM): Ultimate Guide + Expert Tips
Search engines are a part of daily life. Set up your search engine marketing correctly, and it can also be a part of your daily business growth. Search engine marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. While you must employ organic strategies to attract traffic over the long term, sometimes you can’t properly compete on the search engine ranking pages without putting money behind it — and that’s where SEM comes into play. For instance, consider what happens when I type “hiking boots” into Google: REI clearly has an […]
Duplicate Content Issues on Your Website? Easy Ways to Find and Fix Them
It’s easy to be fooled into thinking SEO is just about link building or ranking first for specific keywords. While those are important factors, and staying up on best practices is essential, resolving duplicate content issues should be your top priority. Often, the hidden cause of lost rankings and decreasing traffic isn’t that someone else does better at link building or keyword optimization. On the contrary, the problem lies in finding and fixing issues on our sites that prevent searchers from finding us. And when it comes to duplicate content, the devil is in the details — finding it and […]
Weird Words in English: 100+ Terms You Need to Know from 2023 and Beyond
In 2023, the Oxford English Dictionary again updated its lexicon, adding 80 new weird words and phrases. From technological jargon like “Bitcoin” and “Deepfake” to colloquial gems such as “Bestie” and “Binge-Watching,” the OED continues to capture the ever-evolving tapestry of the English language. The words newly added not only reflect technological advances but also capture the cultural zeitgeist. They tackle everything from the trivial — like “First-World problem”— to the more contentious, such as “Techlash.” The dictionary‘s embrace of such diverse terminology means there’s something in this year’s list for everyone. You‘re bound to react whether you find these […]
55 Funny Commercials We Love From the Last Five Years
It seems like every commercial is trying to be funny these days, and it makes sense because humor is a way to sell your brand without outwardly selling something. By appealing to a consumers’ funny bone, you’re able to engage with them and help them remember your brand. Incorporating humor can work for almost any business or any product. Businesses with highly specialized or expensive products can take advantage by appealing to all audiences. Businesses with small budgets can still take the time to make a clever joke. The bonus is that someone who interacts with your marketing may not […]
The Top 3 Reasons Consumers Read Blogs & How to Attract Them in 2024 [New Data]
Including blogging as a part of your marketing strategy could bring you more customers. According to our State of Marketing report, blogs are among the top three marketing channels that deliver the highest ROI. But knowing that blogging can boost your credibility, SEO, leads, and revenue is not enough. Uncovering why people read blogs is how you make your blog effective and reap the benefits. To determine why people read blogs, we surveyed 298 people from across the US. Here’s what we know. Blogging is alive and well. I’d be extremely wealthy if I had a dollar for every time […]
How Media Leaders Will Make AI Work in 2024, from HubSpot’s VP of Media
Just before the holidays I had a chat with HubSpot’s VP of Media, Jonathan Hunt. Jonathan’s a badass innovator who’s led marketing and audience growth for a long list of cool media organizations, from Complex Networks and National Geographic to Vox Media and VICE. So naturally I was curious where he sees the media business going in 2024. Here’s his take: Using AI in the media will go from gaffes and skepticism to necessity in 2024. This is the year media leaders, creators and operators start to make AI work. Source: Google Trends, six-month rolling average He’s onto something. The market […]
We Will Rock You: Whiteboard Friday Episodes That Rocked the Industry in 2023
We had a year full of learnings from all of our Whiteboard Friday presenters. In case you missed them, here are the top 10 episodes from this year!
What to Put on a Landing Page: 10 Must-Haves and Best Practices
Landing pages are one of the most important elements of lead generation. But they’re only effective if you know what to put on a landing page to begin with. It’s common to put more attention and resources into your main website and product pages, but landing pages are the most direct way to convert a higher percentage of visitors into leads. To get the most out of your lead generation strategy and increase your conversion rate, here’s what to put on a landing page. What is a landing page? A landing page is a page on a website designed to […]
What Is Guerrilla Marketing? 11 Examples to Inspire Your Brand
The word “guerrilla,” in its written form, looks pretty intense. It conjures images of rebellion and conflict. Put it next to the term “marketing,” which makes many people ask, “Huh?” But guerrilla marketing isn‘t some sort of combative form of communication. In fact, it’s actually a very unconventional form of marketing in that it raises brand awareness among large audiences without interrupting them. What is guerrilla marketing? Guerrilla Marketing Examples to Inspire Your Brand Guerrilla Marketing Tips From Experts What is guerrilla marketing? The term itself was created in the early 1980s by the late business writer Jay Conrad Levinson, […]