Internet Marketing / 3042 posts found
I Tried 10 AI Project Management Tools to See if They’re Worth It (Results & Recommendations)
AI project management tools simplify decision-making, keep projects rolling, and streamline communications. Pick the right project management tool, and you could save hundreds — even thousands — per year. I started in digital project management nine years ago, and AI project management tools were unheard of. The project management role was different than it is today. Project managers were doing a lot of manual admin and repetitive tasks while keeping everything together and bringing those all-important soft skills to clients and internal teams who were busy getting the job done. It was a lot. If you’re reading this, you might […]
A Little More Love for Local Business FAQs
Be intentional when crafting your local business FAQ pages. A little more love for FAQs is worth the time, and the effort it takes to provide valuable insights for your team.
How Financial Services Businesses are Using Automation
The finance industry lends itself well to AI. The industry manages much data, customer service, and daily trend analysis. One search for AI tools in the finance sector, and you’ll find millions of results. The key is knowing what to trial, where to bring AI to benefit your finance business and customers, and how to get started. We contacted finance professionals and asked how they use AI and automation and their tips for starting with AI. Plus, the tools that you should trial for your finance business. Table of Contents Companies Already Using Marketing Automation [+ Examples] Tools That Can […]
The Anatomy of Addictive Content
Discover the art of crafting irresistible content that grabs your readers’ attention and guides them seamlessly toward conversion
Google’s Head of Technology Platforms On How First-Party Data & AI Will Transform The Ad Industry — For The Better
Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. Earlier this month, Google Chrome took another step in its plans to phase-out third-party cookies. And yet HubSpot Blog Research reports that 83% of marketers are still leveraging third-party cookies in some capacity. I get it – it takes time to shift both mindset and strategies. And change can be scary. But when I spoke with Steve Yap, Google’s Head of Google Marketing Platform – Americas, he expressed his enthusiasm and […]
I Asked ChatGPT to Write 3 Different Marketing Job Application Emails — Here’s What I Got
Here’s a confession: If someone asked me how I was able to land two of the most exciting full-time marketing roles in my career, my first instinct would have been to say that I was just “lucky.” A second later, though, I’d be much fairer to myself and admit that I was able to make the hiring manager interested in learning more about me. When you apply for an open role, this first impression usually happens when you send in your resume over email. The biggest hurdle? Standing out among other applicants in the hiring manager’s inbox. As I’ve been […]
How to Ensure Your Organic Traffic Actually Drives Revenue — Whiteboard Friday
Search is one of the most powerful tools we have to drive business growth. Discover how to drive revenue with your organic traffic in this Whiteboard Friday.
Four Steps to a Better-Performing About Page
An About page is often part of a buying journey. It can drive people to your site and help convince them to trust your brand, boosting both brand loyalty and conversions. Ann shares four key steps to create better-performing About pages.
Diving Deep Into Marketing for Dentists (My Takeaways)
An avalanche of both booked and patient walk-ins is the dream of dental practitioners. But let’s be honest — getting these patients requires hard work because the dental industry is fiercely competitive. To help you win and bring your dream to fruition, I will discuss the most interesting dental marketing campaigns I’ve seen and highlight what makes them so effective. I’ll also share some out-of-the-box marketing strategies for growing your dental business. Let’s get started. Table of Contents Dental Marketing Strategies: 5 Campaigns You Can Learn From 4 Dentist Marketing Ideas and How to Execute Them Dental Marketing Strategies: 5 […]
The 15 Best WordPress Email Plugins in 2024
If you’re on the lookout to enhance your business blog with an email newsletter, using a WordPress email plugin is indispensable. These plugins not only simplify content distribution but also offer insights into your target audience’s preferences, enabling you to optimize your content strategy effectively. Discover the 15 best WordPress email plugins on the market from the list below, and choose the one that’s right for your needs and goals. 1. HubSpot WordPress Plugin The HubSpot WordPress Plugin offers a variety of features to help you collect leads and grow your customer base. In addition to allowing you to create […]