Internet Marketing / 2973 posts found
How to Design an Engaging Facebook Business Page [+ Tips]
Facebook is home to nearly 2 billion monthly active users, so it’s safe to say that having a compelling Facebook Business Page is essential for any company looking to bolster its online presence. It should be easy enough, right? Just slap together a photo and a couple of posts and expect the leads and customers to roll in, right? Not quite. If you’re not creating a Facebook Page with a comprehensive strategy to get noticed, Liked, and engaged, the chances of generating leads and customers from it are slim. To help you out, we created a helpful guide for creating […]
How a Small Travel Blog Gained Topical Authority: A Case Study
Explore the journey of a small travel blog’s rise to topical authority in this case study.
Top Behavioral Targeting Tools Marketers Should Know About
Like many others, I get dozens of emails a day. If the subject line’s irrelevant to my interests, I’m scrolling by and ignoring it. Or, worse, I might click on an email and hit the unsubscribe button after deciding it wasn’t worth my time. If you’re a marketer, you want to avoid scrolling and unsubscribes at all costs. If your email goes unopened because your messaging missed your target, was the content you created within it even worth it? To effectively engage and convert potential customers, you need to leverage behavioral targeting tools that enable you to deliver personalized and […]
2024 and Beyond: 7 Insights for Thriving as a Creator, Straight from the Experts
Remember when being a “creator” was a laughable teen pastime? Now, consumers are largely trusting influencers over brands, creators are taking over brand marketing teams, and the industry is only growing bigger. In 2023, we’ve seen the so-called Creator Economy grow to 50 million creators globally, with a market size of $250 billion. By 2027, this number is expected to reach $480 billion. Perhaps most telling, there are now kids’ summer camps dedicated to content creation. But with great opportunity also comes drawbacks: The market is saturated, and AI makes it easier than ever for anyone to become a creator […]
How to Create a Lead Generation Website: 9 Simple Optimizations
Optimizing your website to generate leads is a no-brainer. However, it’s not as simple as throwing a “Click Here” button on your home page and watching the leads pour in. Instead, marketers and designers need to take a more strategic approach. In this post, we’ll go over some quick ways that actually work to optimize your website for lead generation. Table of Contents How to Create a Lead Generation Website How to Increase Leads on Your Website How to Create a Lead Generation Website To understand how to optimize our website, we’ll have to first gain a basic understanding of […]
24 Best Free Marketing & Sales Icons for Your Website or App
I’ve abandoned numerous websites that were crammed with excessive text and bulky images due to their challenging navigation and overly bookish appearance. Being both a marketer and a customer in one, I naturally lean towards using icons. They are visually appealing, convey information and intent instantly, and make clicking effortless. But not all businesses use icons to their full potential. So, I scrutinized dozens of websites and apps and talked to industry experts who’ve witnessed the “iconicness” of icons to gather their insights. Explore how to use marketing and sales icons in the best ways possible. We’ll cover: Why use […]
Link Building for Local Businesses — Whiteboard Friday
Learn about link building for your local business in this Whiteboard Friday with Amanda Jordan.
Email Marketing vs. SEO: What You Need To Know for 2024 (New Research)
I’m willing to bet that you, as a marketer, you have experience with email marketing and SEO. If you’re a beginner, you’ve at least heard of both strategies and maybe done a bit of research into them. Regardless of your level of experience, you might still be wondering which is a more worthwhile investment for your business. In this post, I’ll discuss all things email marketing vs. SEO, from how marketers currently use both strategies to making them face off in the ring against key marketing goals. Table of Contents A Quick Refresher on Email Marketing and SEO Email Marketing […]
6 Social Selling Tools to Consider
If you’re like many people, you’ve likely been tempted to impulsively buy a pull out your credit card for a product or service you saw in an Instagram Reel with an incredibly convenient link to shop. Today, most generations see social media as their preferred platform for product discovery, while 87% of social media marketers who sell on their channels say its effective. Nearly 60% even note social media sales have increased year over year. But, once you place your products or services on social media stores or pages, how do you ensure they achieve solid sales? To do this, […]
How to Increase Survey Completion Rate With 5 Top Tips
Collecting high-quality data is crucial to making strategic observations about your customers. Researchers have to consider the best ways to design their surveys and then how to increase survey completion, because it makes the data more reliable. I’m going to explain how survey completion plays into the reliability of data. Then, we’ll get into how to calculate your survey completion rate versus the number of questions you ask. Finally, I’ll offer some tips to help you increase survey completion rates. My goal is to make your data-driven decisions more accurate and effective. And just for fun, I’ll use cats in […]