Internet Marketing / 3037 posts found
What Is Headless SEO? – Whiteboard Friday
In this Whiteboard Friday, learn about headless CMSs, the advantages of using them, and the differences in your approach to SEO.
Should Marketers Optimize for Bing? [Data + Expert Tips]
When you think about search engine optimization (SEO), one major search engine probably comes to mind: Google. But what about Bing SEO? With more than a billion monthly users, Bing is the second most popular search engine globally. Moreover, since Microsoft’s acquisition of OpenAI earlier this year, Bing has begun integrating AI technology into its search engine, and its traffic has increased by more than 15%. With its growing popularity, Bing SERPs (Search Engine Results Pages) should be on the radar for marketers crafting their search engine optimization strategy. In this comprehensive Bing SEO guide, I’ll help you explore why […]
How to Make the Perfect PPC Landing Page (+ Examples)
PPC landing pages are the newest incarnation of an age-old sales problem: How do you keep warm bodies in their seats long enough to hear your message? In the digital age, the key is to craft effective PPC landing pages that entice customers to stay, read, and follow the path you’ve carved — a customer journey from curiosity to conversion. Stick with us as I explain and explore PPC landing pages and the elements that make them work. I’ll then share some great PPC landing pages, examples, and tools you can use to plan, execute, and analyze your PPC campaigns. […]
Portfolios vs. Resumes — The Complete Guide
In today’s competitive job market, your income and career rely on knowing how to communicate your skills and experiences. To do so, you can choose one of two primary vehicles: a resume or a portfolio. As a freelance writer and author, a portfolio is my greatest asset (and one I’ve been building since my first article was published at 19). Yet, when job searching over the years, a resume has been required by many positions. Both a portfolio and resume display a person‘s professional skills and experiences, but what are the differences and unique opportunities that each presents? Let’s look […]
2024 SEO and Marketing Predictions from Moz
The SMEs at Moz bring you their predictions for what to expect in the year ahead in SEO and marketing. We’re talking search, AI, sustainability, economics, SERP features, and more.
International PPC: The Complete Guide
When you want to reach a global audience, turn to international PPC. PPC, or pay-per-click, campaigns have long been an effective way to get in front of your target buyer and drive traffic to your site. When it comes time to expand into a new market or reach customers on the other side of the world, that’s when you need to employ an international PPC strategy. Below, let’s go over everything marketers need to know about international PPC campaigns: how they’re different from domestic, how to create them, and some best practices and examples to give you actionable inspiration before […]
SEO For Plumbers — How to Show Up in Google Results
Did you know that roughly 800,000+ people search “plumbers near me” on Google a month? That’s a lot of demand for plumbing services. If you don’t target the correct keywords for SEO (Search Engine Optimization), you may miss out on a lot of business. Starting a business website is never easy, especially if you are a one-man-band. You’re likely an expert on fixing water heaters or replacing broken pipes. However, you might not know how to market your business so customers can find you correctly. When I started a website for my small business, I was overwhelmed by the sheer […]
A Guide to Integrating AI Tools in Your Marketing Processes [New Data + Expert Tips]
As I sit here wrapping up this blog post, I’ve gotten stuck trying to come up with a snazzy, but concise, title. So I turned to HubSpot’s AI Blog Writer for suggestions, prompting it with the command to generate headline ideas for a blog post about integrating AI tools into marketing processes. This is just one way to leverage AI tools into your day-to-day workflow as a blog writer. Outside of blogging, AI plays a sizable role in marketing, from product management to SEO. In this blog post, we’ll go over: How Marketers are Using AI How to Implement AI […]
The Best Inbound Marketing Agencies of 2023
Born in the digital age, “Inbound Marketing” is nearing its 20th birthday. HubSpot Co-founder Brian Halligan coined the term in 2005 because the internet has forever changed buyers’ journeys. As recently as 2008, influential marketers were using inbound marketing to describe drawing in customers instead of outbound mass marketing. In his article “Dawn of the Inbound Marketing Agency,” Paul Roetzer explained how wired PR firms, digital PR firms, and Internet PR firms will redefine the industry and give birth to a new category of agency — the inbound marketing agency. While every inbound marketing agency is slightly different, they have […]
SEO For Pinterest: 20 Pinterest Tips To Drive Discovery and Clicks
In the fiercely competitive landscape of online lifestyle and e-commerce brands, where promoting numerous products puts you in direct competition with retail giants like Amazon and Walmart, small businesses often face a daunting challenge. Enter SEO for Pinterest, an underrated yet effective strategy that empowers consumer brands to connect with customers and boost revenue through social selling. Why Pinterest? Though underrated next to TikTok or Instagram, Pinterest has 465 million active monthly users. Women comprise 60% of the audience, but men and Gen Z are fast-growing segments. 80% of weekly “Pinners” have discovered a new brand or product on Pinterest, […]