Internet Marketing / 3037 posts found
What is Email Deliverability? Best Tips & Practices in 2023
Email marketers spend a lot of time drafting poignant email copy, designing wonderfully branded email templates, and crafting enticing email subject lines in the hope of getting it open and skyrocketing click-through rates. But email deliverability is key to your success. Despite knowing the best practices for email deliverability (a.k.a. ensuring your email is getting delivered to the right inbox) and boosting deliverability rates, most marketers fail to figure out why their emails disappear after being sent. In this blog, we cover the following: What is email deliverability? Email Delivery vs. Email Deliverability Comparison Why does email deliverability matter? What […]
Integrated Marketing Examples: 8 Best Campaigns, According to HubSpot
One of my favorite methods of marketing is integrated marketing. I love when I’m scrolling through social media and I see branding for a product, film, service, or artist that adapted to different channels. It shows consistency and creativity, and it keeps a brand top of mind with its audience. But what is integrated marketing? In this post, I’ll take you through some recent integrated marketing campaigns that delivered an excellent experience for customers and leads alike. What is integrated marketing? Integrated marketing is any marketing campaign that uses multiple channels in execution. For example, you might see a popular […]
100 Essential PPC Statistics Every Marketer Needs to Know in 2023
The crown weighs heavily on the head of your marketing leadership when making command decisions about resource allocation. The SEO long game is important, but reserving a budget for search engine marketing (SEM) can also be a smart play, including pay-per-click (PPC) marketing. Snagging higher spots on SERPs can quickly boost traffic, and PPC strategies have been proven to increase conversion. How can a marketer confidently decide how much money to put where, and is it time to convince the finance team to boost the budget? Backing up your decisions or budgetary requests with data is a smart move. To […]
20 Types of Backlinks in SEO — The Complete Guide
Backlinks continue to be an important ranking factor in 2023 — and it seems it never changes. But what kind of backlinks matter most in SEO? Editorial links, pillar links, sitewide links? What’s the difference between them? Which are worth the effort? In this guide, I’ll share 20 different types of backlinks in SEO with examples. Additionally, you’ll read some expert tips and tricks to acquire high-quality links and gain better search visibility. Table of Contents What is an SEO backlink? 3 Undeniable Benefits of SEO Backlinks 20 Types of SEO Backlinks Tips for SEO Backlinks What is an SEO […]
30 Google Business Profile Photos Your Local Business Can Easily Take — Illustrated
Uncover 30 different types of images your local business can use online to demonstrate E-E-A-T to both Google and potential customers.
The Ultimate Guide to Google Search Console in 2023
At any given time, I have GSC open in 2 to 10 tabs. It’s helpful on a macro and micro level — both when I need to see how many impressions HubSpot is gaining month over month or figure out what’s happened to a high-traffic blog post that suddenly fell. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. But anyone who’s got a website can and should dip their toes in these waters. According to Google, whether you’re a business owner, SEO specialist, marketer, site administrator, web developer, or app creator, Search […]
Segmentation, Targeting, & Positioning (STP Marketing): The Marketer’s Guide
As a content strategist, I like to ask my clients a lot of questions, starting with, “Who’s your target audience?” But do you know what answer I always dread hearing? “Everyone” While it’s nice to believe that everyone would be interested in purchasing your product or service, this definition (or lack thereof) creates way more work for you and also does a disservice to your actual target market. This is where segmentation, targeting, and positioning come into play. We developed this guide to help you understand how and why you should invest time into STP for better, more effective marketing. […]
Build a Business Case to Get an International SEO Investment Approved for 2024
Have you been wanting to get an international SEO investment approved? Dig into this article to uncover Adriana’s tips on how to build a business case to do so.
PPC Competitor Analysis: The Complete Guide
In the competitive realm of digital advertising, understanding your PPC competitors is crucial. If your ads aren‘t performing at their best, it’s likely because you’re not fully tuned into what others in the space are doing. Competitors might be employing tactics you haven’t considered or even mirroring your brand to divert your audience. A thorough PPC competitor analysis helps you pinpoint these strategies, allowing you to refine your campaigns for better performance. This guide offers a deep dive into the how and why of pay-per-click competitor analysis, ensuring your ads get the visibility and impact they deserve. What is a […]
The Highs and Lows of Spotify: A Major Campaign and Layoffs in One Week
It’s been an eventful week for Spotify. As reported by our sister newsletter The Hustle, the company announced a round of layoffs just days after the launch of its annual campaign Spotify Wrapped. While The Hustle talked about the business and employee implications of Spotify’s recent layoffs immediately following Wrapped, I’d like to take a look at this series of events from a marketing perspective. The Marketing Power of Spotify Wrapped Wrapped is to Spotify what “All I Want for Christmas Is You” is to Mariah Carey — a sure bet for engagement at the end of each year. Since […]