Internet Marketing / 2968 posts found
TikTok AI: I Tried Creating a TikTok Using Only AI & Here’s What Happened
As a social media-obsessed content creator, I am familiar with TikTok. I often create TikTok videos to promote my work, express an idea or opinion, or share funny anecdotes. As much as I enjoy TikTok, creating content consistently for the platform can feel overwhelming. TikTok suggests posting content at least 1-4 times per day to boost views and followers. When you’re a marketer creating content for several other social media platforms and planning campaigns — posting 1-4 TikToks a day is a huge ask. So, how can marketers and creators like myself streamline the process and create more videos? One […]
Get Buyers to Do What You Want: The Power of Temptation Bundling in Sales
In the world of online shopping, businesses are always sniffing out the next big thing. But what happens when you build a company entirely around something people don’t want anyway? Maybe you sell gym memberships. Perhaps you provide tax services or software to help people manage their money. What happens, then? The problem isn’t that people don’t want to get fit and keep their finances under control; the problem is that most prefer Ben & Jerry’s and shopping marathons. So, how can you get around this part of human nature and successfully market your products and services? Temptation bundling. What […]
SEO Auditing Success – Whiteboard Friday
Discover five actionable tips to improve your approach to SEO auditing for greater success in this Whiteboard Friday.
The Definition of Negative and Positive Feedback Loops in 200 Words or Less
Negative and positive feedback loops are used to draw attention to significant product or company issues. These types of feedback loops use customer or employee complaints to create long-term product or workplace solutions. Here, we’ll dive into the definitions of negative and positive feedback loops, explain their benefits for your business, and provide examples and best practices, so you can ensure your company is using constructive customer and employee feedback to cultivate higher customer retention and a happier workplace. The Definition of a Negative Feedback Loop A negative feedback loop is a process where a company listens to customers’ complaints […]
81 Social Commerce Stats Marketers Should Know in 2023
Everyone wants a personalized and custom experience online, so it’s no wonder that social commerce has taken over the online shopping world. Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or service directly on the platforms. Whether you’re looking for information to boost your social media shop or shape your online strategy, read on to discover social commerce stats that will help you understand the current market and learn best practices for attracting buyers and growing […]
Why Should I Pay You To Use AI for My SEO?
Already using AI for SEO at your agency? Learn ethical guidelines and strategies to win over the most skeptical clients and show the ROI of AI in SEO.
How to Write a Call-to-Action That Gets Visitors Clicking
Good writing matters in marketing. Being able to articulate ideas clearly is vital to capturing the attention of prospects. Let’s take a call-to-action (CTA) as an example. If the copy you craft doesn’t draw visitors in, that can hurt your click-through rate, lead conversions, and sales. In this blog post, we’ll discuss some vital copywriting lessons you should apply to your CTAs to drive traffic, generate more leads, and convert users into customers. What is a call-to-action?How to Write a Call-to-Action What is a call-to-action? A call-to-action (CTA) is a word or phrase that prompts a reader to take a […]
Does Google Think Your Website Is Spam?
Everyone who uses the internet knows the frustration of web spam, where you find a promising page in search results that is useless. And we all know Google hates spammy websites, probably even more than we do. But as a site owner, how do you know if your site visitors and Google consider your website spammy? And what should you do to ensure it isn’t considered *GULP* web spam? If you have concerns about your website being considered spammy, here is helpful information to know when optimizing your website. As you read through these items, ask yourself, “Do I or […]
The Complete Guide to AI Algorithms
Artificial intelligence is appearing in every industry and every process, whether you’re in manufacturing, marketing, storage, or logistics. There are scores of examples of AI in the real world. That includes technical use cases, like automation of the human workforce and robotic processes, to basic applications. You’ll see AI in search engines, maps and navigation, text editors, and more. But have you ever given a thought to how these machines work? AI systems run on algorithms, but not every AI algorithm is the same. If you understand how AI algorithms work, you can ease your business processes, saving hours of […]
Should Brands Address Social Issues?
When it comes to social justice, what role do brands play? As conflict around the globe continues, marketers are put in a challenging position when it comes to making brand statements. It’s nearly impossible to make a perfectly neutral statement that will satisfy all points of view, which is what many brands try to do in an effort to avoid alienating potential customers. Interestingly enough, consumer preferences on how involved brands should be in social justice movements are evolving in real time as world events unfold. In 2021, 54% of American consumers expressed companies should take a stance on social […]