Internet Marketing / 2965 posts found
The Future of Partnerships: Celebrities Working For Major Brands
Celebrity brand partnerships are evolving beyond endorsements and #sponcon. A growing number of brands are finding new ways to work with celebrities and public figures including having them come on board as advisors or employees and exchanging equity as payment for collaborations. Celebrity New Hires Recently, Delta Air Lines announced Tom Brady would be brought on as a strategic adviser. Per Delta’s official statement, Brady would be involved in strategic initiatives involving Delta’s employees and customers. What does that mean exactly? Delta hopes some of Brady’s teamwork and leadership skills will rub off on their employees. According to Fast Company, […]
25 of the Best WordPress Newspaper Themes for 2023
Whether you’re a blogger, editorial writer, journalist, or any other type of writer, there are a number of different WordPress themes that allow you to share your content with the visitors on your website. Newspaper WordPress themes — despite their name — work for all types of writing. No matter your content type, the layout you’re looking for, or the design you envision for your website, there are hundreds of newspaper themes to choose from. That’s why we’ve compiled this list of our 25 favorite newspaper themes for 2023 to help you find one that meets your needs. Each of […]
Retention, Referral, and Revenue: How to Create an Effective SaaS Marketing Plan
Marketing plans provide a framework to funnel customers from awareness to decision to purchase. When it comes to software-as-a-service (SaaS) offerings, these plans must account for the recurring nature of SaaS solutions. There’s a special focus on retention and referral over purchase and loyalty. Here’s what you need to know about SaaS marketing plans, what sets them apart from traditional frameworks, and how your company can create a plan that drives revenue. Table of Contents What is a SaaS marketing plan? What Makes SaaS Marketing Different Why SaaS Marketing Plans Matter How to Create a SaaS Marketing Plan The Four […]
Takeaways from an Irish Locksmith Listing Spam Scandal
“I did what people normally would do — Googled ‘locksmiths near me.’” These telltale words preface a scandalous account of listing spam I recently ran into on an Irish call-in radio show on RTÉ. I’m going to share a summary of it in today’s column, offer my best understanding of the root of the problem, and close with takeaways both for consumers and for local business owners who operate in Your-Money-Or-Your-Life (YMYL) industries, like security. When local search reads like a mystery novel Host, Katie Hannon, and her team did a good job of structuring this unfolding mystery on the […]
Google AI: How One Tech Giant Approaches Artificial Intelligence
Have you ever sat paralyzed, trying to craft the perfect text message? Well, one experiment from Google AI may provide the perfect solution. The team’s AI-powered Magic Compose provides multiple sample texts, so you just have to choose the right one. You can already join the waitlist to try it out. This year, we’ve seen an explosion of AI tools — with the rise of Chat GPT and pending developments in AI search. Google is one of the major players looking to bring the power of AI directly to your fingertips. In this post, we’ll explore Google AI, its progress, […]
The Marketer’s Ultimate Guide to Link Bait
Can we please come up with some better terminology for the concept of “link bait”? For me, it conjures up thoughts of those evil bait-and-switch advertising schemes. But I’m going to say it loud and proud — “Not all link bait is bad!” There is a right and wrong way to use link bait, and, when done correctly, marketers can drive more traffic to their content without alienating their audience Here, we’ll cover what link baiting entails, its benefits, and how to do it the right way. Let’s dive in. Table of Contents What is link bait? The Benefits of […]
The MozCon 2023 Video Bundle Is Here (Plus, Our 2022 Videos are FREE!)
This year’s MozCon was a journey into the future of our industry, set against the stunning backdrop of our brand new venue, Seattle Convention Center’s Summit building. Whether in-person or via livestream, more than 1,000 people gathered for two days of insights and tactical presentations from industry leaders and to connect with fellow attendees. Just a few of the practical lessons we learned include: How to explore Seattle like a local and make the most of your time in the Emerald City How to prepare for an SEO conference, and why conferences are more important than ever How to convince […]
How the Internet Works: An Explanation Even Non-Techies Can Understand
The internet is a marvel of modern technology, connecting people and information across the globe. But have you ever wondered how it actually works? In this blog post, we‘ll break it down into easy-to-understand terms, so that anybody and everybody can grasp how this invention works — and how it’s changed the globe. How the Internet Began Nikola Tesla introduced the idea of a “world wireless system” in the 1900s. From there, other visionaries such as Paul Otlet and Vannevar Bush began to build on the idea 1930s and 1940s, with plans of searchable media databases that played as stepping […]
19 Best AI Platforms for Marketers and Marketing Analysts in 2023
If you’ve used newly accessible generative AI tools, you’ve likely realized how many tasks you can streamline in just seconds. The right AI platforms can help you or your business bridge the gap between cutting-edge algorithms and real-world applications, enabling AI systems to mimic human processes like reasoning, learning, and even social intelligence. But, with so many AI platforms hitting the market, the minutes you save using ChatGPT might be eaten up by hours of vetting which AI platforms and features are right for you. In this post, we’ll help by highlighting 19 great AI platforms, organized into these categories: […]
4 Stats About SGE – Whiteboard Friday
Discover key statistics on Google’s Search Generative Experience and their impact on SEO, ads, and user experience. Dive into the latest trends shaping the search landscape in this insightful Whiteboard Friday with Tom Capper. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Happy Friday, Moz fans. I’m here today to share with you some quick stats, four quick stats about Google’s search generative experiences. So in case you’ve not heard of those before or not seen these before, this is a new kind of search result, a new kind of […]