Internet Marketing / 2965 posts found
How to Run a Perfect Kickoff Meeting
Starting your project without a kickoff meeting is like hiking without a map. Sure, you might enjoy some cool trails, but you’ll probably get lost without a map and a clear plan. The same happens when launching projects without a kickoff meeting. Only with solid communication and a plan can you keep your project on track. It’s like a GPS helping you reach your destination. Let’s learn more about it. Table of Contents What is a kickoff meeting? The Benefits of Kickoff Meetings 4 Types of Kickoff Meetings How to Run a Successful Kickoff Meeting 6 Kickoff Meeting Best Practices […]
How to Mix Data Science and AI Without Expertise in Either (Expert Tips & Tools)
As a marketer, you‘ve likely noticed data’s importance in decision-making and strategizing. You’re also probably tired of being bogged down with manually collecting and reporting data. Data science is integral to the marketing world, but time is money, and the time you spend working with large datasets could go toward performing other tasks, such as content marketing. Fortunately, artificial intelligence can blend with data science in many ways to make your job as a marketer easier without neglecting essential practices like data reporting. We will explore the connection between data science and AI and tools you can use as a […]
GenAI and the Future of Branding: The Crucial Role of the Knowledge Graph
The one thing that brand managers, company owners, SEOs, and marketers have in common is the desire to have a very strong brand because it’s a win-win for everyone. Nowadays, from an SEO perspective, having a strong brand allows you to do more than just dominate the SERP — it also means you can be part of chatbot answers. Generative AI (GenAI) is the technology shaping chatbots, like Bard, Bingchat, ChatGPT, and search engines, like Bing and Google. GenAI is a conversational artificial intelligence (AI) that can create content at the click of a button (text, audio, and video). Both […]
A Conversation with Hotjar: How They Scaled Organic Traffic Into Millions
User empathy is at the heart of everything we do at Hotjar, and that extends into our content strategy. It is how we grew non-branded organic search traffic by 734% in just 3 years (2022 versus 2019). More importantly, it is also how we were able to turn this traffic into 1,398% growth in new paying customers during the same time period. Our annual non-branded new visitor numbers are now in the multi-millions, and the heights we’ve hit in the last two years in particular are a testament to the user-centric approach we’ve applied. So how did we do it? […]
How to Switch Platforms as a Creator and Amass New Followers
Nowadays, it seems like new social media platforms are cropping up while older ones crumble. Think about how the fall of Vine gave way for Instagram videos to gain popularity and how many Vine content creators had to pivot to platforms like Instagram and, later, TikTok. Social media influencers and content creators must always be ready to jump to new platforms or incorporate them into their marketing strategy. This article will discuss seamlessly switching platforms as content creators or influencers while retaining momentum and gaining new followers. 7 Tips for Switching Platforms as a Creator Go where your audience is. […]
How to Get to Inbox Zero in Gmail, Once and for All
We’re inundated with email daily — making it hard to keep track of tasks and manage your workflow. However, organizing your emails doesn’t have to be a pain. In fact, it’s possible to get your Gmail inbox to zero in as little as 15 minutes. While we can’t stop new emails from coming in, we can help you organize it better. I stumbled upon Andreas Klinger’s inbox zero method for Gmail years ago and his method still works for me to this day. In this post, I’ll show you how to organize your Gmail inbox according to Klinger’s method so […]
How to Repurpose Your Old Content – Whiteboard Friday
Breathe new life into your existing content. Join Ross Simmonds in this Whiteboard Friday as he shares strategies to transform your old content into valuable assets that drive results and boost brand authority. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. Howdy, “Whiteboard Friday” fans. I am super excited to chat with you today about how to take something that we all have, you might smell it, you might smell it, it is content that is burning money in your pocket, content that you actually invested in […]
How to Write a Cover Letter for an Internship [Examples & Template]
Writing a cover letter can feel like a daunting task, especially if you don’t have a lot of real-world experience. Fortunately, a cover letter is actually a chance to explain how your extracurriculars and classes have taught you exceptional leadership and time management skills. We’ve created an internship cover letter template to provide some initial structure and inspiration. For the best results, download our template, then add your own creativity and flair with the tips below. There are different formats you can use when writing internship cover letters, but you can’t go wrong with the traditional business letter format. Business […]
20 Tools & Resources for Conducting Market Research
Finding out if a product will be successful beyond the initial curiosity is just good business. With market research, you determine whether the opportunity exists, how to position the product or service, or what consumers’ opinions are after the launch. If you’re sensitive to the high costs of failure and need to gather facts and opinions to predict whether your new product, feature, or location will be successful, start by investing in market research using these tools and resources. Here are 21 of the best tools for conducting market research, including a few recommendations directly from HubSpot market researchers. Let’s […]
How to Start a Presentation [+ Examples]
The first step in mastering the art of delivering powerful presentations is understanding how to start a presentation properly. In this post, you’ll discover strategies for crafting a solid presentation opening, designing an impactful opening slide, and delivering a memorable presentation. Table of Contents Why Your Presentation Opening Matters How to Start a Presentation Opening Slide Examples Best Practices for Starting a Presentation Why Your Presentation Opening Matters The opening of your presentation sets the tone for your entire session. Within the first few minutes, most of your audience will decide whether they find your expertise, experience, and topic compelling […]