Internet Marketing / 2965 posts found
How to Make AI Your Writing Sidekick for Content Marketing
Artificial Intelligence (AI) has blown up like a supernova. Conversations about AI are happening everywhere. As you browse LinkedIn, read your favorite SEO blog, or tune into a marketing podcast, you will see discussions about AI. Some marketers see AI as a threat. But that doesn’t have to be the case. You can learn how to work with AI. Building AI into your processes will future-proof your marketing skills if AI takes over the world. As a freelance copywriter and content marketer, I’ve seen ‘I, Robot,’ and I’m not taking any chances. AI can be your marketing sidekick. You can […]
The Ultimate Guide to Sponsored Content
Creating your own branded videos, blogs, or podcasts can require a lot of bandwidth. If you’ve always wanted to experiment with this strategy, but haven’t had the time or resources to produce your own campaigns, sponsoring content from other companies or influencers might be the right strategy for you. Once relegated to print publications, sponsored content is thriving in the online marketing space. We’ll explain what sponsored content is, give best practices, and provide tips for staying within federal advertising guidelines. Skip to: Sponsored Content Definition Sponsored Content Examples FTC Guidelines Sponsored Content Best Practices This type of content is […]
Tennis is Back: How Social Media Gassed Up the 2023 US Open
The 2023 US Open captured audiences’ attention with over 3.4 million viewers tuning in, up 27% from last year’s tournament. In addition to TV viewership, the tournament had its fair share of social media coverage that generated buzz. Here are a few notable social media moments from this year’s US Open. The US Open Goes All-In On TikTok The US Open might be 142 years old, but it established quite the TikTok presence. The institution’s official TikTok account delivered a steady stream of engaging content covering everything from the latest stats on the court, to relevant pop culture moments, to […]
Letter of Interest Tips, Templates & Examples [A 2023 Guide]
In today’s competitive job market, a carefully crafted letter of interest is a powerful tool for standing apart from the crowd. In this post, you’ll learn how to write an outstanding letter of interest that gets you noticed, builds interest, and elicits positive responses. What is a letter of interest? Letter of Interest vs. Cover Letter How To Write A Letter of Interest Letter of Interest Example Letter of Interest Template What is a letter of interest? A letter of interest lets a company know you want to work for them in a role they’re not currently or openly hiring […]
How to Optimize Your Products & Services for Social Media Search
In 2023, Google’s no longer the only search engine. In just one scrolling session, you might search Instagram for makeup tips, Facebook for products, or even TikTok for something niche — like bat videos. @lubeebatconservancy big yawn #bats #lubeebats #cute ♬ Love You So – The King Khan & BBQ Show In HubSpot’s recent Consumer Trends survey, we discovered nearly one-third of consumers use social media apps to search for information. And while traditional search engines aren’t going anywhere, it’s important for your brand to take note of the new ways consumers are looking for information and how to optimize […]
52 Visual Content Marketing Statistics You Should Know in 2023
It’s amazing how fast things can change in just one year. After combing through major reports on inbound marketing, content marketing, social media, and online behavior, as well as gathering our own data, we’ve compiled the top visual content marketing statistics for marketers to reflect on. This year, we’ve seen the continued importance of visual content emphasized by the changes that occurred across almost every major social network, including TikTok, Instagram, and Facebook. To help you keep pace with these trends, let’s take a look at some visual content marketing statistics that demonstrate the impact visual content has on reach, […]
Are People Actually Shopping on Social Media? [New Data]
When the COVID-19 pandemic began, many consumers raced online to buy products they couldn’t get in-store. And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. Shopping on social media rose in popularity as well, allowing businesses to sell more items directly from their existing profiles. Now, most platforms offer native shopping tools, but, as with any new trend, you might wonder, “Are consumers actually shopping on social media?” The question is worth asking, and we’ll answer it in this post. Table of Contents Do consumers actually buy products on Social Media? Which social […]
Author names: Do They Matter? How to Attribute Content
Few aspects of my job drive me to extreme internal conflict, but the subject of author attribution is one that tears my brain in two. My writer brain says, “Yes, absolutely! Writers’ names on all that they create! Credit where credit is due!” My marketer brain is apparently more reserved because I find myself asking myself questions such as: Who deserves the credit for this article? The actual writer? The entire team of researchers who helped provide data? And what happens if a totally different writer updates the article later? Will the author’s name support this content’s performance, or would […]
How HubSpot’s Hustle Team Uses AI
If you aren‘t familiar with The Hustle, it’s a media entity known for its offbeat and irrelevant spin on the news (case in point: The Corporate Marriage of Pop Tarts and Crocs). Fans of The Hustle have struck content gold. They can subscribe to their daily newsletter, now 2+ million subscribers strong. They can listen to their podcast, or watch their YouTube videos. And if they still need an extra fix, they can hit “follow” on one (or all) of their social media accounts. It’s no secret that The Hustle is a content engine – but with the emergence of […]
Why Social Shopping Could be the Future of E-Commerce [Top Trends & Data from 500+ Social Commerce Pros]
Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? When I scroll through my TikTok For You page, I come across videos with products that pique my interest, not realizing that the button for me to purchase that item is right above the caption. As a consumer, I love how effortless shopping can now be. But what about businesses — what do they think about social commerce? To help brands navigate social commerce features and determine if they fit into their strategy, I surveyed 512 social media […]