Internet Marketing / 3330 posts found
25 Healthcare Email Examples and Templates I Love (For Your Inspiration)
Many brands use email marketing for lead nurturing, relationship building, and customer acquisition. Healthcare brands are not an exception. While recent statistics put email ROI at $36 for every dollar spent, knowing how to craft your healthcare email is key to unlocking this monetary value. I’ll share 15 of my favorite healthcare emails in this article and why they work. You’ll also get 10 healthcare email templates for different scenarios. Stick around and get inspiration for your next campaign. To learn more about email marketing, take a gander at our ultimate guide, which features insights from several industry experts. The […]
I Asked ChatGPT How to Apologize Professionally in an Email — Here’s What I Got
Apologizing is hard. Apologizing professionally for a mistake you made at work? Even more challenging. We’ve all had to write an apology email at some point in our careers — whether to a coworker for missing a deadline, to a manager for making an error in a report, or to a customer for delayed shipping. Learning how to apologize professionally for different scenarios is a skill that everyone should hone. The hardest part about writing a difficult email is getting started. To help with this, I asked ChatGPT to write a professional apology email for me. I also created my […]
What is Career Cushioning? Why You Might Want to Try It in 2024
As I started writing this article about career cushioning, I couldn’t help but wonder … am I a career cushion-er? I have a side hustle (shoutout to CKTL Candle Co.). But it technically only “counts” if I’m using that side hustle as a sense of security in case I lose my day job as HubSpot’s Marketing Blog Editor. That’s what the concept of career cushioning is all about — and a lot of people are doing it in 2024. Table of Contents What is career cushioning? Why Career Cushioning is Hot Right Now Should you start career cushioning? How to […]
5 Secrets to Achieving Work-Life Balance, According to HubSpot Employees
When I started working from home, I thought work-life balance would come naturally. After all, I have no commute and don‘t have to plan what I wear each workday. And when it’s all over, I can close my laptop and turn on the TV. Now, I realize how difficult it is to achieve a work-life balance, regardless of whether you work remotely or in an office. If you work from home, you technically live at work — which can skew the balance. And if you work at an office, your commute to and from work can cut into your personal […]
Find Your Difficulty Benchmark – Next Level
With this workflow, you’ll successfully identify your site’s current Difficulty benchmark to help you focus your research, set goals, streamline resource allocation, and set expectations for stakeholders.
How to Make Your Brand Stand Out When Amazon’s Your Marketing Competitor
Last week, I was looking for a new yoga mat on Amazon. Being someone who plays it safe, I usually go for Amazon Basics. So, I found a lovely blue mat for about 20 dollars and added it to my cart. I almost entered my card details when I spotted a beautiful purple mat with a similar price and great reviews. Despite all the awesomeness, I hesitated because the brand was unfamiliar. But curiosity got the best of me, so I checked out the seller’s site. The offer and number of positive comments were too good to pass up. Finally, […]
Cancellation Email Examples I Love (For Your Inspiration)
The best-case scenario is that a cancellation email turns a churned subscriber into a retained customer. But that’s not all the cancellation email can do. Recently, I canceled a subscription. The truth was, I wasn’t entirely satisfied with the company, and someone else could do the same thing for the same money. I left. Within hours, I received a very polite email from customer service, which made me feel valued. They offered a discount, and I felt they were very understanding. I admit it wasn’t enough to encourage me to sign up again, but it did allow the subscriber/software “relationship” […]
How to Create the Most Basic Google Business Profile Video with Canva, Even If You’re Not Great At This Stuff!
Miriam takes you through how to create engaging videos step-by-step using Canva. Let your local business come to life on film!
Did You Get This? 14 Unprofessional Email Mistakes I’d Avoid at All Costs
Dear Sir/Madam: If your inbox is like mine, it’s full of emails that sound like either a nineteenth-century love letter or a text message from a teenager. To be fair, this isn’t anyone’s fault. As a society, we simply don’t teach email etiquette or retrain professionals as standards change. If you were fortunate enough to take a Business Writing class, you likely learned salutations (“Dear Sir/Madam,” “To Whom It May Concern,” “Cordially,” etc.) and how to format a cover letter and write a formal complaint. But as for everyday emails? You’re on your own — until now. I’ve compiled the […]
I Asked ChatGPT to Write 3 Marketing Job Inquiry Emails — Here’s What I Got
As a full-time freelancer, I’ve sent out hundreds of job inquiry emails. While I also reply to freelance role ads, I know first-hand that you can win some of the best projects by being proactive and running outreach. In fact, that’s how I started cooperating with some of the world’s most renowned brands. Just because a company you’ve got your eyes on hasn’t advertised a role doesn’t necessarily mean they’re not open to bringing the right person on board. Your job, however, is to grab their attention and show why you’re a good fit for the organization. Sound a bit […]