Internet Marketing / 3330 posts found
How to Create a Decent One-Page Local Business Site in the Face of the Google Website Shutdown
Nothing could be worse for a business than existing customers thinking you no longer exist. With millions of Google Business Profile websites being shut down, Miriam Ellis outlines your options for a free/cheap replacement site, with tons of tips for making a strong 1-page presence.
I Asked ChatGPT How to Answer Salary Expectations in an Email — Here’s What I Got
Like most job seekers, I’ve had to answer the dreaded salary expectation question over email. No matter how many times I’ve done it, it’s still nerve-wracking to put a number out there. What if I undercut myself because my number was too low? Or worse, what if I miss out on the job opportunity because my salary expectation was too high? Aside from the anxiety I feel thinking about the outcome, the other challenging part of the process is writing the actual salary expectation email (or preparing the script I’d use if this discussion were happening face to face). I […]
How Volatile Are Search Results? — Whiteboard Friday
How volatile are organic search rankings day to day? Tom dives into data he captured using STAT to answer this question.
How Healthcare Businesses are Using Automation
Healthcare businesses use AI and automation to provide a better experience for their customers, patients, and care providers. The healthcare industry has been through one of its busiest and most challenging periods, leaving healthcare professionals and companies burnt out. With automation and AI, healthcare businesses are streamlining processes, reducing the workload for their team, and improving patient experiences. I reached out to healthcare professionals and asked how they’re using AI and automation, their tips for getting started with AI, and the tools that healthcare businesses should consider. Table of Contents Companies Already Using Automation [+ Examples] Tools That Can Help […]
I Asked ChatGPT to Write 5 Types of Sick Day Emails to Send to My Boss — Here’s What I Got
In 2023, I decided to run a half marathon. As any long-distance runner would do, I found a training plan and set out to crush some practice miles. But you know what they say about the best-laid plans, right? My body failed me, and I fractured my hip. Which, unfortunately, resulted in me needing to take a few sick days at work. How was I going to explain this one to my boss? With a sick day email. Sick day emails are short, direct emails you send to your boss to alert them of your absence. It’s important to remember […]
How Luxury Brands Market and What You Can Learn
I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. In that case, I transform from someone who ignores ads to someone who needs that head-turning perfume as soon as possible. Do I really need it? Not at all. Do I still put it in my shopping cart? Guilty — I admit. That’s how good marketing works—even the strongest fall. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. […]
4 Phishing Email Examples Even I Could Fall For (& How to Spot Them)
Last year, I received an email from my “bank” alerting me to suspicious activity on my account. The layout and logo matched other official communications I had received from the bank, and I was naturally alarmed. But a few things just didn’t add up. Instead of using my name, it addressed me as “Dear valued customer.” After that, I was supposed to verify my account details, which seemed contrary to bank security advice. The brightest red flag, though, was the email address that didn’t match the bank’s domain. Scammers have become quite smart. Tools like generative AI have made it […]
Why Building Links with Digital PR Is Hard — And That’s OK!
Learn about why building links with digital PR is so hard, and understand what you can do to take the pressure off.
I Tried 10 AI Project Management Tools to See if They’re Worth It (Results & Recommendations)
AI project management tools simplify decision-making, keep projects rolling, and streamline communications. Pick the right project management tool, and you could save hundreds — even thousands — per year. I started in digital project management nine years ago, and AI project management tools were unheard of. The project management role was different than it is today. Project managers were doing a lot of manual admin and repetitive tasks while keeping everything together and bringing those all-important soft skills to clients and internal teams who were busy getting the job done. It was a lot. If you’re reading this, you might […]
A Little More Love for Local Business FAQs
Be intentional when crafting your local business FAQ pages. A little more love for FAQs is worth the time, and the effort it takes to provide valuable insights for your team.