Internet Marketing / 2964 posts found
Which Types of Content to Lean into Ahead of Google’s SGE — and What to Avoid
Once Google releases its search generative experience, one thing is for certain: The types of content that encourages traffic to your website will change tremendously. Straightforward, cut-and-dry topics like “How to create a social media strategy” might not drive as much traffic to your website anymore. Instead, users will find the answers to queries like that directly on Google through the generative AI snapshot. Which is an alarming thought. If some of your content is made redundant by generative AI, what could happen to your traffic and leads in a post-SGE world? Fortunately, HubSpot’s SEO team has taken some of […]
August 18 Algo Update: The Cyclone Before The Storm
Around August 18, just prior to the August Core Update announcement, MozCast recorded extremely high temperatures, peaking at 127°F. This stood out even compared to August’s unusually high ranking-volatility and the Core Update itself (so far). While it’s easy to lump this volatility into the August Core Update, we recorded a distinct and probably unrelated event — a massive drop in indented results on page-one SERPs. Indented results drop 50% An indented result in Google is any organic result that’s grouped under another, higher-ranking result from the same domain. For example, below is a screenshot of a search for “Excalibur” […]
Copywriting 101: 15 Traits of Excellent Copy Readers Will Remember
Mad Men fans everywhere remember the pivotal first scene where we learn just how talented Don Draper is at his job. Faced with an almost-impossible copywriting task, he rose to the occasion to solve a huge problem for his client, Lucky Strike. In spite of research warning customers of the dangers of cigarettes, Draper delivered the iconic slogan — “It’s toasted” — to differentiate the brand from its competitors. Now, we definitely aren’t advocating for smoking cigarettes (or many of Draper’s health choices). But fictional or not, you can’t deny the memorability and catchiness of that tagline. It’s easy to […]
25+ Web Design Statistics that Are Essential to Know in 2023
Did you know that website design can improve time on site by 84% and YoY online revenue by 132%? That happened to Swiss Gear after The Good executed the conversion audit and implemented changes to the website design and content upon the findings. So, gear up with the latest handpicked data on web design and analytics to benchmark your site’s performance. After all, the world is crowded, with over 1.5 billion websites to date. Web design is where you can stand out to grab a bigger slice of the market share pie. Web Design Statistics Mobile Web Design Statistics 1. […]
Why Should SEOs Measure Brand? — Whiteboard Friday
In this Whiteboard Friday, Tom discusses why SEOs should measure their brand, with specific reference to Moz’s new metric, Brand Authority. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Happy Friday. I’m Tom Capper, Senior Search Scientist at Moz. Recently at MozCon we launched a new metric, Brand Authority, and in this Whiteboard Friday I just want to briefly explain why we think this is important, why we think that going forward SEOs are going to care more and more about measuring brand. Why SEOs should care This is something […]
What Is YouTube CPM? [+ Why It Matters]
YouTube is a powerful advertising platform with over two billion monthly active users. As a creator, this means you have numerous opportunities to earn money. Understanding YouTube CPM is key to unlocking its potential. CPM, Cost per 1,000 Impressions, is a vital metric that determines how much advertisers pay to reach viewers through your videos. It’s commonly used across various paid media platforms to describe the advertising expenditure per 1,000 individuals reached by the ad. By maximizing your YouTube CPM, you increase your earnings and demonstrate the value of your content. In this article, we‘ll explore what CPM is, how […]
Merge Cells in Excel in 5 Minutes or Less
Knowing the ins and outs of Excel is essential for organizing data, understanding analytics, and getting the most from your marketing efforts. The tool is great for quickly processing vast amounts of data, but it can be overwhelming if you don’t spend the majority of your workday whipping up spreadsheets. Fortunately, a few basic skills are all you need to put together an easy-to-read spreadsheet. One is knowing how to merge cells in Excel. Whether you’re planning blog articles for the upcoming quarter, creating an email list for a targeted campaign, or designing SEO-friendly Google ads, merging cells is a […]
How to Use Wistia: A Step-by-Step Guide
If you’re looking for ways to strengthen your video marketing strategy, you’ve come to the right place! We’ve partnered with our friends at Wistia, the complete video marketing platform for any business, to show you how to use Wistia and HubSpot to strategically reach your goals with video. In this step-by-step guide, you’ll learn: Where your business should be using video How to upload your videos to Wistia How to customize your videos How to share your videos How to generate leads from your videos How to track your video performance in HubSpot Let’s dive in! Where You Should be […]
31 Google Search Statistics to Bookmark ASAP
Google owns just a bit more than 92% of the global search engine market, which means it is a significant driver of how people look for, and find, information on the internet. In this post, discover key Google search statistics that will help you understand more about how search words, search trends, and how Google search adapts to changing technologies. Table of Contents How many people use Google? How many Google searches per day? Top Google Search Statistics 2023 How To Find Trending Searches Google’s nearest competitor, Bing, only holds 2.9% of market share, while Yahoo accounts for 1.1%. The […]
GA4: Leverage the Power of Custom Reports to Enhance Your Reporting
Google Analytics 4 (GA4) is officially here. If you’re not familiar yet, GA4 is the next generation of analytics. While it offers a bunch of new features and benefits, it can be a little daunting to learn how to use it effectively. There are numerous new reports, and finding the data you care about can take a lot of time. In this post, I will show you a great way by which you can leverage the power of GA4 to enhance your reporting by using custom reports. What is the need for Custom Reports? Don’t get me wrong, the standard reports […]