Internet Marketing / 2964 posts found
Why You Need to Create More Landing Pages [Data + Tips]
“I’ve already got some landing pages, so why should you make more?” That sounds almost as crazy as saying the question, “Well I’ve already got some leads, why should I get more?” Landing pages are an indispensable part of marketing. And for all you marketers out there who have been going inbound for a while, you understand how efficient they are at converting. But are you creating enough of them to really scale your lead generation efforts? Let‘s find out why — at least in the case of landing pages — more is better. And if you’re in a pinch, […]
How To Build an LGBTQ+ Inclusive Brand (Beyond Pride Month Promotions)
Another Pride month just wrapped, and plenty of brands celebrated along with the LGBTQ+ community. Many of those brands have already officially gone back to business as usual. However, celebrating the LGBTQ+ community is more than just showing up for them during one month of the year. Doing that is like celebrating someone’s birthday with them and then ghosting them for the rest of the year. To make the LGBTQ+ community really feel like they belong with your company, it’s important to build an inclusive brand that makes them feel seen and supported every time they interact with your brand. […]
How to Cite Sources
The best content marketers aren’t afraid to share. Share content. Share links. Share ideas. Share data. That said, you’re also supposed to give credit where credit is due. Learning how to properly cite sources will avoid any confusion and ensure you (and anyone you do business with) is following generally accepted internet sharing etiquette. Below is a quick guide to help you navigate citing sources in essays and across the internet. Skip to: Citing Sources in Essays Citing Sources in Blog Posts Citing Sources in Social Media Citing Images & Visual Content Commonly Used Citation Styles If you’re already working […]
The 80+ Best Chrome Extensions for 2023
Google Chrome browser extensions allow you to increase productivity, reduce distractions, and source content — all in the comfort of your internet browser. The best part is that you have plenty of options. The Google Chrome web store offers a variety of different tools that help you become safer, smarter, and more productive with just one click. We’ve curated the best ones here. We can‘t guarantee that these extensions will make puppy YouTube videos less tempting to watch, but we recommend them for busy marketers who want to make their time online more efficient. We’ve broken them down into different […]
Popeyes Girl Dinner: How Social Media Trends Shape Restaurant Menus
Admittedly, I’m all too familiar with girl dinners. Sometimes (often) after a long day at work during a hot summer, the last thing you want to do is cook an elaborate meal — and that’s where girl dinners come in. Is it a charcuterie board? A snack plate? A random assortment of whatever can be found in the kitchen to make a haphazard meal? The answer is yes to all of the above. The term girl dinner took off on TikTok earlier this summer after creator Olivia Maher used the term in a video. Since then, girl dinner has since […]
24 Best Sample Business Plans & Examples to Help You Write Your Own
Reading sample business plans is essential when you’re writing your own. As you explore business plan examples from real companies and brands, you’ll learn how to write one that gets your business off on the right foot, convinces investors to provide funding, and confirms your venture is sustainable for the long term. But what does a business plan look like? And how do you write one that is viable and convincing? Let’s review the ideal business plan formally, then take a look at business plan templates and samples you can use to inspire your own. Business Plan Format Ask any […]
60 Facebook Questions to Engage Your Audience
There are 2.95 billion monthly active users on Facebook. Furthermore, there are about 200 million businesses using the platform. With that said, you’re probably wondering how your brand or organization can stand out among a sea of users on the social network. One simple way to capture your audience‘s attention and keep them engaged is by asking questions or using icebreakers. Not sure what to ask? We’ve compiled 60 Facebook questions you can ask your audience. Fill in the Blank What’s your favorite thing? If You Could Only Pick One This or That Nostalgia What if? 60 Questions to Ask […]
5 Google for Nonprofits Tools That Will Change Your Cause Marketing Forever
Google for Nonprofits is a membership program for nonprofits based in the U.S. and U.K. (with country-specific programs). Though it has eligibility requirements, once accepted, you have access to free Google products. Organizations like Kiva, BeatBullying, UNICEF, and charity: water are part of the Google for Nonprofits community. Each of these groups has used Google’s tools to heighten their awareness, particularly through Google Ads, YouTube, and Google Workspace, among other features. Below, we’ll share the details of this free program so you can capitalize on these invaluable resources — five of which are shared below — that can be game-changers for your […]
20 Creative Interview Questions (With Sample Answers)
As a hiring manager, asking questions like, “What’s the greatest challenge you’ve overcome?” is important to learn about an applicant. But what creative interview questions will help paint a fuller picture of a potential candidate? Imagine you ask your candidate: “If you were a pizza delivery person, how would you benefit from scissors?” The question changes the conversation. Suddenly, you’ve caught your candidate off-guard. Traditional interview questions are still necessary, but funny or unexpected questions like the following can provoke a more honest, insightful conversation during your interview. Funny Interview Questions 1. “How would you solve problems if you were […]
10 Creative Company Profile Examples to Inspire You [Templates]
What do your customers know about you? Do they know you sell products and have a website? That’s not always enough to build a brand identity that resonates with buyers and establishes your brand as the right choice. People who find you online want to know about your company’s mission, vision, and, of course, how you can help them solve their problems. And, an impactful and memorable first impression can help you stand out in the digital world. How can you make sure that they have all that information at their fingertips? Well, a company profile is the perfect tool […]