Internet Marketing / 3330 posts found
The Hustle’s YouTube Team Tells Us Their Favorite Short-Form Videos of 2023
2024 is here, and I want to look back on some of the previous year‘s short-form videos with the creatives behind The Hustle’s YouTube team. Why, you may ask? Short-form videos will remain key to many marketing campaigns this year. In fact, 31% of the 1,400 marketers in our most recent survey say short-form videos yield the highest ROI, and most respondents (26%) say they will invest in short-from videos the most in 2024. Furthermore, I wanted to pick The Hustle team‘s brains and learn their favorite because who better to consult than the pros? So, without further ado, here’s […]
Why SEO Agency Owners Can’t Afford to Ignore Employee Wellbeing
Looking to enhance your SEO agency’s performance? Find out how focusing on employee well-being leads to greater ROI and success.
Diving Deep Into Marketing in Financial Services (My Takeaways)
🔥 FLAMING HOT TAKE ALERT: Marketing can drive business goals, but it can’t save a bad product. One financial company that understands this well is Wise, an international money transfer service I use. According to Nilan Peiris, Chief Product Officer at Wise, the company aimed to build a product that “blows user’s socks off.” That intended feat has come to fruition because a whopping 70% of Wise’s user growth comes through word-of-mouth marketing (WOMM). Even I discovered Wise through word of mouth. In this article, I will share five inspirational examples of effective marketing for financial services. I also share […]
3 Unexpected Examples of Technical SEO Issues (And How to Resolve Them) — Whiteboard Friday
In this Whiteboard Friday, learn how to find technical SEO issues, how to define issues, as well as how to resolve them.
How to Password Protect an Excel File
If you’re like millions of other users, you use Excel spreadsheets to plan your budgets, track sales or expenses, and organize all sorts of data. You may even use Excel to work with private or confidential information. If you have data in a spreadsheet that you don’t want just anyone else to see, you can password protect that Excel file. I’ve found that requiring people to enter a password to access an Excel file keeps your private information private — while still allowing you, and anyone else with the password, proper access. Let’s go through how you can password protect […]
3 Types of Content Gap Analysis to Outrank Your Competitors
Explore 3 types of content gap analysis to help you find high-quality content ideas, monitor your competitors, and beat their SERP rankings.
A Fishful of Dollars: What Marketers Can Learn from the Gen Z Caviar Bump
If you’re a marketer, you cannot ignore meme culture. No, I’m not talking about making tone-deaf corporate memes that shout “How do you do, fellow kids?” I’m talking about real, organic viral trends. They might seem silly on the surface but– when timed right– jumping on the right meme can mean marketing magic. Case in point: The Gen Z caviar bump. A TikTok trend that’s helping brands tap a $465 million global market. A caviar what now? If you’re not familiar with the caviar bump, you’ll be thankful to know it has nothing to do with snorting fish roe. A […]
How Hunter Reclaimed $10K Worth of Backlinks in 30 Days [Free Google Apps Script]
Learn how Hunter recovered 66 lost backlinks in just 30 days. Find effective tactics for backlink reclamation and protect your SERP positions.
Diving Deep Into Marketing for Restaurants (My Takeaways)
I’m fortunate to live in a city that has a thriving restaurant scene (it’s most known for its barbecue and Tex-Mex, if that gives you any hint). And while I don’t consider myself a food connoisseur by any means, I was a food journalist in a past life, so I continue to stay on top of the latest stories and trends surrounding the restaurant industry. To do this, I follow a lot of restaurants on social media. I also subscribe to their newsletters, attend their special events, enter their giveaways, and sign up for their rewards programs. And because my […]
How to Use the COUNTIF Function in Excel
Excel can do more than just simple math. That’s thanks to its bevy of built-in functions and min-formulas that simplify the creation of more complex formulas. In my decade-long experience with Excel, I’ve found that one of the more useful functions is the COUNTIF function. You can use COUNTIF to count the number of cells that contain a specific value or range of values. It’s easier to use COUNTIF than to manually count yourself. How to Use the COUNTIF Function in Excel The COUNTIF function in Excel counts the number of cells in a range that meet the given criteria. […]