Marketing Analytics / 76 posts found
When Direct Means We Don’t Know: CMOs Need To Rethink Attribution In AI Search via @sejournal, @gregjarboe
What happens when 86% of your traffic shows up as “direct” in GA4? Greg Jarboe breaks down what CMOs are missing and why it matters. The post When Direct Means We Don’t Know: CMOs Need To Rethink Attribution In AI Search appeared first on Search Engine Journal.
Can AEO/GEO Startups Beat Established SEO Tool Companies? via @sejournal, @martinibuster
CEO of Conductor says legacy SEO platforms can effectively compete with AI-native startups, predicts 95% won’t survive. The post Can AEO/GEO Startups Beat Established SEO Tool Companies? appeared first on Search Engine Journal.
How Enterprise Search And AI Intelligence Reveal Market Pulse
As AI reshapes buying behavior, marketers need smarter insights. Here’s how to keep up. The post How Enterprise Search And AI Intelligence Reveal Market Pulse appeared first on Search Engine Journal.
Microsoft Clarity Announces Natural Language Access To Analytics via @sejournal, @martinibuster
Microsoft Clarity announced a Node.js-based MCP Server that enables natural language querying of analytics via AI The post Microsoft Clarity Announces Natural Language Access To Analytics appeared first on Search Engine Journal.
Data Clean Room: What It Is & Why It Matters In A Cookieless World via @sejournal, @iambenwood
Find out how data clean rooms can empower marketers to thrive in a digital landscape marked by user privacy awareness. The post Data Clean Room: What It Is & Why It Matters In A Cookieless World appeared first on Search Engine Journal.
How To Create A Marketing Measurement Plan For Accurate Data & Strategic Alignment via @sejournal, @torylynne
A marketing measurement plan maps the crucial gears and cogs behind business-critical data and analytics to support accuracy, strategic alignment, and smooth implementation. The post How To Create A Marketing Measurement Plan For Accurate Data & Strategic Alignment appeared first on Search Engine Journal.
Digital Ads Cost More, Convert Less: Frustration To Blame via @sejournal, @MattGSouthern
A report finds organic traffic is declining, costs are rising, and user frustrations are growing, forcing marketers to prioritize retention. The post Digital Ads Cost More, Convert Less: Frustration To Blame appeared first on Search Engine Journal.
Insights From IAB’s Cross-Channel Measurement For Marketers Release via @sejournal, @gregjarboe
Achieve better business results with cross-channel measurement. IAB’s guides offer a comprehensive approach to goal setting, advanced attribution, and privacy compliance. The post Insights From IAB’s Cross-Channel Measurement For Marketers Release appeared first on Search Engine Journal.
Google Struggles To Boost Search Traffic On Its iPhone Apps via @sejournal, @MattGSouthern
Google struggles to shift iPhone searches to its apps, reaching a low 30% adoption, as antitrust concerns loom over the Safari partnership. The post Google Struggles To Boost Search Traffic On Its iPhone Apps appeared first on Search Engine Journal.
What Is Bounce Rate & How To Audit It via @sejournal, @vahandev
Gain a clear understanding of what bounce rate really means and how to interpret it using Google Analytics 4. The post What Is Bounce Rate & How To Audit It appeared first on Search Engine Journal.