Marketing Analytics / 76 posts found
Razorfish R-Index Turns Consumer Data Silos Into Strategic Insights via @sejournal, @martinibuster
Razorfish launches R-Index: A revolutionary technology that turns consumer data silos into strategic insights on consumer journeys and brand sentiment The post Razorfish R-Index Turns Consumer Data Silos Into Strategic Insights appeared first on Search Engine Journal.
Google Universal Analytics 360 Sunsetting Soon: Migration Tips & Top Alternative Inside via @sejournal, @PiwikPro
Learn how to transition to Google Analytics 360 seamlessly! Discover migration tips, compliance considerations, and ease of use before… The post Google Universal Analytics 360 Sunsetting Soon: Migration Tips & Top Alternative Inside appeared first on Search Engine Journal.
How To Use Big Query And GSC Data For Content Performance Analysis
Master the art of analyzing GSC data with BigQuery. Learn how to efficiently analyze large volumes of data and gain comprehensive search analytics insights. The post How To Use Big Query And GSC Data For Content Performance Analysis appeared first on Search Engine Journal.
6 Ways To Supercharge Your Campaign Insights With Multi-Touch Attribution via @sejournal, @DAC_group
Learn how multi-touch attribution can help you better understand your customer journey. Blend first & last-touch data to find key marketing insights. The post 6 Ways To Supercharge Your Campaign Insights With Multi-Touch Attribution appeared first on Search Engine Journal.
7 Top Tips To Become A GA4 Pro Even If You’re A Beginner (Festive Flashback) via @sejournal, @adsliaison
Uncover the key distinctions between Universal Analytics (UA) and GA4. The post 7 Top Tips To Become A GA4 Pro Even If You’re A Beginner (Festive Flashback) appeared first on Search Engine Journal.
Search Console Insights: What The Report Can Tell You via @sejournal, @martinibuster
An easy guide to using Search Console Insights to quickly understand actionable information about how your site is ranking in Google. The post Search Console Insights: What The Report Can Tell You appeared first on Search Engine Journal.
Is Using Google Analytics A Search Ranking Factor? via @sejournal, @vahandev
Is Google Analytics really powerful enough to influence Google search results? Let’s take a closer look. The post Is Using Google Analytics A Search Ranking Factor? appeared first on Search Engine Journal.
5 Google Analytics Reports Every PPC Marketer Needs To Know About via @sejournal, @brookeosmundson
These five Google Analytics reports can help you make data-driven improvements to optimize your PPC campaign performance. The post 5 Google Analytics Reports Every PPC Marketer Needs To Know About appeared first on Search Engine Journal.
How To Install The Google Tag For Conversion Tracking via @sejournal, @brookeosmundson
Learn how to properly install the Google Tag for proper conversion tracking in your Google Ads campaigns. The post How To Install The Google Tag For Conversion Tracking appeared first on Search Engine Journal.
Pairing Analytics Goal Tracking With Client Expectations via @sejournal, @joshuacmccoy
Read this walkthrough of tips for tracking metrics and reinforce the need for understanding, communication, and agreement in your marketer/client relationship. The post Pairing Analytics Goal Tracking With Client Expectations appeared first on Search Engine Journal.