Marketing Analytics / 74 posts found
71% Of Marketers Are Struggling To Meet Customer Expectations via @sejournal, @MattGSouthern
A majority of marketers say they’re struggling to meet customer expectations, and a new report on the current marketing landscape reveals why. The post 71% Of Marketers Are Struggling To Meet Customer Expectations appeared first on Search Engine Journal.
Google Reports Slowest Revenue Growth In Nearly 10 Years via @sejournal, @MattGSouthern
Shares of Google-parent Alphabet are down sharply after the company’s latest earnings report reveals the slowest quarter for revenue growth in almost a decade. The post Google Reports Slowest Revenue Growth In Nearly 10 Years appeared first on Search Engine Journal.
What Is Conversion Rate & How Do You Calculate It? via @sejournal, @coreydmorris
It’s possible to get both higher traffic and a better conversion rate. Understand how to influence them by knowing how to calculate conversion here. The post What Is Conversion Rate & How Do You Calculate It? appeared first on Search Engine Journal.
Should You Switch To GA4 Now? What You Need To Know via @sejournal, @CallRail
Should you wait until GA4 has more integrations and functions? Learn when and how to switch from Universal Analytics to Google Analytics 4. The post Should You Switch To GA4 Now? What You Need To Know appeared first on Search Engine Journal.
86% Of B2B Brands Find Success With Influencer Marketing via @sejournal, @MattGSouthern
A research report on the state of B2B influencer marketing shares insight into business opportunities in 2022 and beyond. The post 86% Of B2B Brands Find Success With Influencer Marketing appeared first on Search Engine Journal.
How To Build A Google Analytics 4 Landing Page Report In Less Than 4 Minutes via @sejournal, @KayleLarkin
Whether you’re familiar with Google Analytics 4 or just UA, this detailed guide will help you easily set up a landing page report. The post How To Build A Google Analytics 4 Landing Page Report In Less Than 4 Minutes appeared first on Search Engine Journal.
$115M In Ad Spend Lost To Clickbait Sites, Report Finds via @sejournal, @Juxtacognition
A new report finds almost one-tenth of advertisers’ budgets go to programmatic display and video ads on clickbait sites. And that’s not all. The post $115M In Ad Spend Lost To Clickbait Sites, Report Finds appeared first on Search Engine Journal.
5 Ways To Check If Google Analytics Is Working via @sejournal, @drumming
Ensure that your Google Analytics tracking is set up accurately. Doublecheck if you have tracking issues with these 5 easy methods. The post 5 Ways To Check If Google Analytics Is Working appeared first on Search Engine Journal.