Marketing Analytics / 76 posts found
$115M In Ad Spend Lost To Clickbait Sites, Report Finds via @sejournal, @Juxtacognition
A new report finds almost one-tenth of advertisers’ budgets go to programmatic display and video ads on clickbait sites. And that’s not all. The post $115M In Ad Spend Lost To Clickbait Sites, Report Finds appeared first on Search Engine Journal.
5 Ways To Check If Google Analytics Is Working via @sejournal, @drumming
Ensure that your Google Analytics tracking is set up accurately. Doublecheck if you have tracking issues with these 5 easy methods. The post 5 Ways To Check If Google Analytics Is Working appeared first on Search Engine Journal.
Google Analytics 4 – Everything You Need To Know via @sejournal, @lorenbaker
Have you made the switch to Google Analytics 4? Here’s what you need to know about GA4 and the switchover. The post Google Analytics 4 – Everything You Need To Know appeared first on Search Engine Journal.
Google Analytics & Search Console Data Never Match – And Here’s Why via @sejournal, @martinibuster
Both the Google Search Console and Google Analytics offer insights into your digital presence and performance, but they report data in different ways. Here’s why. The post Google Analytics & Search Console Data Never Match – And Here’s Why appeared first on Search Engine Journal.
Keywords Hidden For 46% Of Google Search Console Clicks: Ahrefs Study via @sejournal, @mirandalmwrites
Ahrefs analyzed close to 9 billion clicks across over 146,000 websites to determine how often keyword terms remain hidden in GSC. Here’s what they found. The post Keywords Hidden For 46% Of Google Search Console Clicks: Ahrefs Study appeared first on Search Engine Journal.
A Complete Google Search Console Guide For SEO Pros via @sejournal, @martinibuster
This guide covers everything you need to know about Google Search Console, complete with tips on how you can improve site health and search performance. The post A Complete Google Search Console Guide For SEO Pros appeared first on Search Engine Journal.
Top 17 Enterprise SEO Metrics To Inform Your Reporting via @sejournal, @wburton27
Make sure you are on track to meet business goals and objectives. Here are 17 metrics to consider reporting on in enterprise-level SEO. The post Top 17 Enterprise SEO Metrics To Inform Your Reporting appeared first on Search Engine Journal.
How To Build A Facebook Ads Dashboard In Google Data Studio via @sejournal, @andreaatzori
Looking for more robust Facebook Ads reporting? Learn how to build a Google Data Studio dashboard with this step-by-step process. The post How To Build A Facebook Ads Dashboard In Google Data Studio appeared first on Search Engine Journal.
Improve SEM Performance With Your Own Unique KPIs via @sejournal, @jonkagan
Don’t hold everything to the same measurement standard. Combine different performance levels must combine together to funnel into a single performance KPI. Here’s how. The post Improve SEM Performance With Your Own Unique KPIs appeared first on Search Engine Journal.
A Complete Guide To B2B Multitouch Attribution Models via @sejournal, @macuraa
What are the different multi-touch attribution models available to B2B marketers, and why would you choose one over another? The post A Complete Guide To B2B Multitouch Attribution Models appeared first on Search Engine Journal.