Marketing Analytics / 74 posts found
Google Analytics 4 – Everything You Need To Know via @sejournal, @lorenbaker
Have you made the switch to Google Analytics 4? Here’s what you need to know about GA4 and the switchover. The post Google Analytics 4 – Everything You Need To Know appeared first on Search Engine Journal.
Google Analytics & Search Console Data Never Match – And Here’s Why via @sejournal, @martinibuster
Both the Google Search Console and Google Analytics offer insights into your digital presence and performance, but they report data in different ways. Here’s why. The post Google Analytics & Search Console Data Never Match – And Here’s Why appeared first on Search Engine Journal.
Keywords Hidden For 46% Of Google Search Console Clicks: Ahrefs Study via @sejournal, @mirandalmwrites
Ahrefs analyzed close to 9 billion clicks across over 146,000 websites to determine how often keyword terms remain hidden in GSC. Here’s what they found. The post Keywords Hidden For 46% Of Google Search Console Clicks: Ahrefs Study appeared first on Search Engine Journal.
A Complete Google Search Console Guide For SEO Pros via @sejournal, @martinibuster
This guide covers everything you need to know about Google Search Console, complete with tips on how you can improve site health and search performance. The post A Complete Google Search Console Guide For SEO Pros appeared first on Search Engine Journal.
Top 17 Enterprise SEO Metrics To Inform Your Reporting via @sejournal, @wburton27
Make sure you are on track to meet business goals and objectives. Here are 17 metrics to consider reporting on in enterprise-level SEO. The post Top 17 Enterprise SEO Metrics To Inform Your Reporting appeared first on Search Engine Journal.
How To Build A Facebook Ads Dashboard In Google Data Studio via @sejournal, @andreaatzori
Looking for more robust Facebook Ads reporting? Learn how to build a Google Data Studio dashboard with this step-by-step process. The post How To Build A Facebook Ads Dashboard In Google Data Studio appeared first on Search Engine Journal.
Improve SEM Performance With Your Own Unique KPIs via @sejournal, @jonkagan
Don’t hold everything to the same measurement standard. Combine different performance levels must combine together to funnel into a single performance KPI. Here’s how. The post Improve SEM Performance With Your Own Unique KPIs appeared first on Search Engine Journal.
A Complete Guide To B2B Multitouch Attribution Models via @sejournal, @macuraa
What are the different multi-touch attribution models available to B2B marketers, and why would you choose one over another? The post A Complete Guide To B2B Multitouch Attribution Models appeared first on Search Engine Journal.
Important KPIs To Measure For An Organic SaaS Campaign via @sejournal, @TaylorDanRW
Give a clearer report to SaaS executives with these important SEO KPIs that speak directly to their business goals. The post Important KPIs To Measure For An Organic SaaS Campaign appeared first on Search Engine Journal.
Getting Ready For GA4: Saving Your Historical Data via @sejournal, @KayleLarkin
Migrating your historical data shouldn’t be stressful. Discover how to do it easily with this step-by-step GA4 guide. The post Getting Ready For GA4: Saving Your Historical Data appeared first on Search Engine Journal.