The importance of the creative process within the NFT space cannot be understated. After all, Web3 would not exist if not for the innovative melding of art and technology as it exists via the blockchain. So for people and brands creating at the intersection of physical and digital, conception and presentation both weigh heavily on the creative process. To bridge the gap between our palpable physical reality and a digitized existence presented to us by way of the metaverse, uncharted territory must be conquered. This is perhaps why big-name brands, like Nike, have opted to make their grand entrance into […]