News / 2578 posts found
Click Bots and Fake Traffic Cost Online Advertisers $35 Billion via @sejournal, @BrianFr07823616
The world of pay-per-click advertising depends on traffic to keep it running. But almost as long as there have been PPC ads, there have been bots to “click” them and game the system. An open secret, this problem is much more widespread than many digital marketers might assume, with some estimates claiming fake users make up almost 40% of all web traffic. PPC Fraud is Big Business A study by the University of Baltimore estimated ad fraud costs businesses $35 billion globally in 2020 alone. One of the most common ways it is perpetrated is via PPC fraud, in which […]
Facebook Launching New In-App Browser For Android via @sejournal, @MattGSouthern
Facebook is preparing to launch a new in-app browser on Android, replacing the standard Android System WebView with a more stable solution. The post Facebook Launching New In-App Browser For Android appeared first on Search Engine Journal.
Google Announces More Personalized Search Results at Search On Event via @sejournal, @BrianFr07823616
Google will now show users whether the results of search queries are personalized or not, the search engine giant announced via its blog. In February 2021, the Mountain View, California-based search engine added an “About this result” section to provide users with more context of the results of search queries. Initially, this only included details about the source website. Over time, it expanded this to include additional information about what it took into account to deliver these results. This latest announcement, which coincides with Google’s Search On event, will now show users if a query result is personalized or not. […]
WordPress Gutenberg 14.2 Offers Better User Experience via @sejournal, @martinibuster
Newly released Gutenberg 14.2 features numerous improvements that make editing on WordPress a smoother experience The post WordPress Gutenberg 14.2 Offers Better User Experience appeared first on Search Engine Journal.
Drupal Warns of Critical High Severity Vulnerability via @sejournal, @martinibuster
Drupal issued security advisories for two vulnerabilities that can allow access to sensitive data The post Drupal Warns of Critical High Severity Vulnerability appeared first on Search Engine Journal.
B2B PPC Experts Give Their Take On Google Search On Announcements via @sejournal, @brookeosmundson
Google hosted its 3rd annual Search On event on September 28th. The event announced numerous Search updates revolving around these key areas: Visualization Personalization Sustainability After the event, Google’s Ad Liason, Ginny Marvin, hosted a roundtable of PPC experts specifically in the B2B industry to give their thoughts on the announcements, as well as how they may affect B2B. I was able to participate in the roundtable and gained valuable feedback from the industry. The roundtable of experts comprised of Brad Geddes, Melissa Mackey, Michelle Morgan, Greg Finn, Steph Bin, Michael Henderson, Andrea Cruz Lopez, and myself (Brooke Osmundson). The […]
YouTube Searches For Health Topics To Show Personal Stories via @sejournal, @MattGSouthern
YouTube is updating the way it delivers search results for health-related queries, adding a section dedicated to personal stories from patients. The post YouTube Searches For Health Topics To Show Personal Stories appeared first on Search Engine Journal.
LinkedIn Rolls Out 3 Updates To Pages via @sejournal, @MattGSouthern
LinkedIn rolled out three updates to pages that allows businesses to facilitate more meaningful communication with their audience. The post LinkedIn Rolls Out 3 Updates To Pages appeared first on Search Engine Journal.
Meta Institutes Hiring Freeze, Budget Cuts, Corporate Restructuring via @sejournal, @BrianFr07823616
Social media company Meta is instituting a hiring freeze and warning employees about further restructuring and downsizing. The announcement came from CEO Mark Zuckerberg on an internal all-hands call, Bloomberg reported. The company, which owns Facebook, Instagram, and Whatsapp, will reportedly be slashing budgets across most teams. This announcement comes just one week after the Wall Street Journal reported certain Meta employees have been told to find new roles in the company or face downsizing. According to that report, workers on a “30-day list” had to quickly find a new role in the company or risk termination. This is the […]