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Facebook Home Feed Changes May Improve Reach & Discoverability via @sejournal, @MattGSouthern

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Updates to Facebook’s home feed have the potential to improve your content reach and get your brand in front of new audiences. The post Facebook Home Feed Changes May Improve Reach & Discoverability appeared first on Search Engine Journal.

New Instagram Reels Features Include Templates, Boosts, & More via @sejournal, @MattGSouthern

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A series of updates to Instagram Reels adds new creative tools, new ways to drive engagement, and an update that changes how videos are shared. The post New Instagram Reels Features Include Templates, Boosts, & More appeared first on Search Engine Journal.

WordPress Releases Gutenberg 13.7 – Focused on Workflow and Better UI via @sejournal, @martinibuster

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Gutenberg 13.7 offers more design options and improvements to the user interface that should make the editing experience feel more natural The post WordPress Releases Gutenberg 13.7 – Focused on Workflow and Better UI appeared first on Search Engine Journal.

Here’s How Gamers Are Responding to Minecraft’s Sweeping NFT Ban

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Since NFTs first entered the public spotlight in early 2021, one group has rallied against letting this technology into their lives: gamers. That leaves regular or core gaming experiences like Call of Duty, Valorant, and Fortnite in an entirely different market category than their blockchain-enabled counterparts. Despite their growing valuations and popularity, blockchain games are still struggling to compete with their mainstream gaming counterparts. For example, Decentraland and The Sandbox are two games that’ve tried popularizing the concept of buying and selling virtual real estate as NFTs have both struggled to hit even 1,000 active monthly users as of writing. […]

Art or Investment? The US Government’s New Policy on NFTs

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The United States Office of Government Ethics (OGE) has issued new guidance regarding non-fungible tokens (NFTs). In a legal advisory issued earlier this week, the OGE expanded its initiative aimed at preventing conflicts of interest in the highest levels of the US government. The new requirement? Senior officials must disclose the NFTs they own. Ultimately, this new guidance raises important questions about whether NFTs are viewed as art or investments by the US government. New rules for Web3 Every year, US politicians need to file statements containing details about their personal finances. These documents are declared to the public and […]

$115M In Ad Spend Lost To Clickbait Sites, Report Finds via @sejournal, @Juxtacognition

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A new report finds almost one-tenth of advertisers’ budgets go to programmatic display and video ads on clickbait sites. And that’s not all. The post $115M In Ad Spend Lost To Clickbait Sites, Report Finds appeared first on Search Engine Journal.

Google Makes It Easy To Create Video Ads via @sejournal, @MattGSouthern

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Google Ads is launching a handful of new features, including an easy way for businesses to create video ads. The post Google Makes It Easy To Create Video Ads appeared first on Search Engine Journal.

Instagram Makes It Easier To Discover Local Businesses via @sejournal, @MattGSouthern

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Instagram’s location maps are now searchable, making it easier to discover places and businesses in your geographic area. The post Instagram Makes It Easier To Discover Local Businesses appeared first on Search Engine Journal.

Google Lets Businesses Set Auto Responses To Common Questions via @sejournal, @MattGSouthern

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Google is rolling out a new feature for Business Profiles that allows you to set up automated responses to frequently asked questions from customers. The post Google Lets Businesses Set Auto Responses To Common Questions appeared first on Search Engine Journal.

Can a Major Esports Network Convert NFTs’ Biggest Detractors?

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There’s far more to NFTs than the generative PFP projects you may stumble upon while scrolling through social media. But for many, the conventional conception of what NFTs are is rooted in a field far removed from the arts: play-to-earn (P2E) games. This is especially true in Asian countries, where P2E experiences like the beleaguered Axie Infinity reigned supreme in a recent analysis done by CashNetUSA gauging the most popular NFTs in the world by region. Enter TechStorm ⁠— a Singapore-based digital esports media network that aims to function as a regional hub for Web3, fostering collaborations ranging from gamefi […]
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