Paid Media Strategy / 83 posts found
Why Brand Advertising Matters For Paid Media Performance via @sejournal, @iambenwood
PPC is getting pricier and harder to measure. With branded search now key to media effectiveness, this piece outlines how to shift your strategy accordingly. The post Why Brand Advertising Matters For Paid Media Performance appeared first on Search Engine Journal.
Ultimate PPC Campaign Optimization: 6 New Ways To Easily Run Dozens Of PPC Campaigns For Different Sectors via @sejournal, @CallRail
Discover 6 new ways to scale and optimize PPC campaigns across multiple sectors using AI tools, automation, and client-specific strategies, without sacrificing performance. The post Ultimate PPC Campaign Optimization: 6 New Ways To Easily Run Dozens Of PPC Campaigns For Different Sectors appeared first on Search Engine Journal.
Ecommerce PPC Challenges & Strategies For Second-Hand Retailers
This post outlines five strategies that second-hand retailers can adopt to drive success using PPC. The post Ecommerce PPC Challenges & Strategies For Second-Hand Retailers appeared first on Search Engine Journal.
Google PMax: Inside The Negative Keyword Limit Increase & What’s Next via @sejournal, @adsliaison
Explore the reasons behind the negative keyword limit increase in Google Ads and what it means for your advertising strategy. The post Google PMax: Inside The Negative Keyword Limit Increase & What’s Next appeared first on Search Engine Journal.
[SEO & PPC] How To Unlock Hidden Conversion Sources In Your Sales & Marketing Funnel via @sejournal, @calltrac
Find out how to enhance your conversion tracking by integrating phone call data into your digital marketing strategies today. The post [SEO & PPC] How To Unlock Hidden Conversion Sources In Your Sales & Marketing Funnel appeared first on Search Engine Journal.
How To Drive Google Shopping Growth With Only One Of Each Product
Investing in Google Shopping with only one of each product can be daunting. This post breaks down how to find success and scale. The post How To Drive Google Shopping Growth With Only One Of Each Product appeared first on Search Engine Journal.
13 Google Ads Settings To Check When Running International PPC Campaigns via @sejournal, @brookeosmundson
Don’t let international PPC campaigns overwhelm you. Dive into these Google Ads settings to ensure targeted results and avoid costly mistakes. The post 13 Google Ads Settings To Check When Running International PPC Campaigns appeared first on Search Engine Journal.
Google Launches Open-Source “Meridian” Marketing Mix Model via @sejournal, @MattGSouthern
Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign effectiveness. The post Google Launches Open-Source “Meridian” Marketing Mix Model appeared first on Search Engine Journal.
Google Ads 2024 Recap: With An Eye To 2025 via @sejournal, @adsliaison
Get insights into the top trends and launches in Google Ads. Learn how to engage audiences and drive better results with the latest advertising products. The post Google Ads 2024 Recap: With An Eye To 2025 appeared first on Search Engine Journal.
Using Google Merchant Center Next For Competitive Analysis via @sejournal, @gilgildner
Boost your ecommerce sales with Google Merchant Center Next. Learn how this advanced tool can help you manage and optimize your product listings. The post Using Google Merchant Center Next For Competitive Analysis appeared first on Search Engine Journal.