Paid Media Strategy / 96 posts found
2026 Marketing Forecast for PPC Leaders [Webinar] via @sejournal, @hethr_campbell
PPC Managers: Get the 2026 marketing forecast and discover how to optimize budgets and channels for effective campaigns before the new year! The post 2026 Marketing Forecast for PPC Leaders [Webinar] appeared first on Search Engine Journal.
Should Your PPC Strategy Focus On The Lead Pipeline Or Revenue? via @sejournal, @brookeosmundson
Choosing between pipeline and revenue focus defines how campaigns behave, how performance is judged, and how reliably PPC contributes to profit. The post Should Your PPC Strategy Focus On The Lead Pipeline Or Revenue? appeared first on Search Engine Journal.
The Behaviors And Mindset Of Marketers Who Win With Performance Max via @sejournal, @MenachemAni
An inside look at why Performance Max rewards marketers who prioritize data, creative strategy, and disciplined patience over granular controls and outdated PPC tactics. The post The Behaviors And Mindset Of Marketers Who Win With Performance Max appeared first on Search Engine Journal.
Black Friday 2025: Tips To Boost Your Holiday PPC Performance (Get Ready Now) via @sejournal, @brookeosmundson
Strong Black Friday performance starts with preparation. Here’s how to stabilize PPC systems and prevent costly surprises. The post Black Friday 2025: Tips To Boost Your Holiday PPC Performance (Get Ready Now) appeared first on Search Engine Journal.
New Report Reveals An 8% Mobile Landing Page Conversion Gap via @sejournal, @MattGSouthern
Mobile landing pages convert 8% worse than desktop despite 83% traffic share. New data reveals how simple fixes recover lost conversions. The post New Report Reveals An 8% Mobile Landing Page Conversion Gap appeared first on Search Engine Journal.
Tips For Running Competitor Campaigns In Paid Search via @sejournal, @timothyjjensen
If you’re testing competitor bidding in paid search, this guide walks through the ethics, setup, targeting, and pitfalls to watch for. The post Tips For Running Competitor Campaigns In Paid Search appeared first on Search Engine Journal.
Why CMOs Should Rethink ROAS As A North Star Metric via @sejournal, @brookeosmundson
ROAS looks great in reports, but it can distort your strategy. Here’s how to rethink your KPIs for long-term growth, not just short-term wins. The post Why CMOs Should Rethink ROAS As A North Star Metric appeared first on Search Engine Journal.
Study: Advanced Personalization Linked To Higher Conversions via @sejournal, @MattGSouthern
Deloitte research commissioned by Meta shows personalization boosts conversions by 16%, with a framework to assess and improve your strategy. The post Study: Advanced Personalization Linked To Higher Conversions appeared first on Search Engine Journal.
Why Your PPC Structure Should Mirror Your Business Model via @sejournal, @brookeosmundson
When PPC structure mirrors the business model, reporting gets easier, budgets make sense, and results actually matter. Here’s a practical guide. The post Why Your PPC Structure Should Mirror Your Business Model appeared first on Search Engine Journal.
Should Advertisers Rethink The ‘For Vs. Against’ Stance On Performance Max?
Performance Max blends automation and scale, but at what cost? Get a level-headed look at where it fits in modern PPC strategy. The post Should Advertisers Rethink The ‘For Vs. Against’ Stance On Performance Max? appeared first on Search Engine Journal.