Paid Media Strategy / 81 posts found
Ecommerce PPC Challenges & Strategies For Second-Hand Retailers
This post outlines five strategies that second-hand retailers can adopt to drive success using PPC. The post Ecommerce PPC Challenges & Strategies For Second-Hand Retailers appeared first on Search Engine Journal.
Google PMax: Inside The Negative Keyword Limit Increase & What’s Next via @sejournal, @adsliaison
Explore the reasons behind the negative keyword limit increase in Google Ads and what it means for your advertising strategy. The post Google PMax: Inside The Negative Keyword Limit Increase & What’s Next appeared first on Search Engine Journal.
[SEO & PPC] How To Unlock Hidden Conversion Sources In Your Sales & Marketing Funnel via @sejournal, @calltrac
Find out how to enhance your conversion tracking by integrating phone call data into your digital marketing strategies today. The post [SEO & PPC] How To Unlock Hidden Conversion Sources In Your Sales & Marketing Funnel appeared first on Search Engine Journal.
How To Drive Google Shopping Growth With Only One Of Each Product
Investing in Google Shopping with only one of each product can be daunting. This post breaks down how to find success and scale. The post How To Drive Google Shopping Growth With Only One Of Each Product appeared first on Search Engine Journal.
13 Google Ads Settings To Check When Running International PPC Campaigns via @sejournal, @brookeosmundson
Don’t let international PPC campaigns overwhelm you. Dive into these Google Ads settings to ensure targeted results and avoid costly mistakes. The post 13 Google Ads Settings To Check When Running International PPC Campaigns appeared first on Search Engine Journal.
Google Launches Open-Source “Meridian” Marketing Mix Model via @sejournal, @MattGSouthern
Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign effectiveness. The post Google Launches Open-Source “Meridian” Marketing Mix Model appeared first on Search Engine Journal.
Google Ads 2024 Recap: With An Eye To 2025 via @sejournal, @adsliaison
Get insights into the top trends and launches in Google Ads. Learn how to engage audiences and drive better results with the latest advertising products. The post Google Ads 2024 Recap: With An Eye To 2025 appeared first on Search Engine Journal.
Using Google Merchant Center Next For Competitive Analysis via @sejournal, @gilgildner
Boost your ecommerce sales with Google Merchant Center Next. Learn how this advanced tool can help you manage and optimize your product listings. The post Using Google Merchant Center Next For Competitive Analysis appeared first on Search Engine Journal.
Should You Be Bidding On Your Brand Keywords In 2025?
Boost your paid search strategy with brand bidding. Discover how targeting relevant keywords can maximize your online visibility and drive conversions. The post Should You Be Bidding On Your Brand Keywords In 2025? appeared first on Search Engine Journal.
[B2C Marketers] 5 Tips To Drive More Revenue With Google Ads AI via @sejournal, @invoca
B2C Marketers: Discover five essential Smart Bidding strategies for Google Ads that can maximize your ad budget and boost revenue. The post [B2C Marketers] 5 Tips To Drive More Revenue With Google Ads AI appeared first on Search Engine Journal.