Paid Media Strategy / 81 posts found
How Important Is The Keyword In Paid Search? via @sejournal, @navahf
From its history to current state, and whether it will retain its relevance or gradually fade out, learn more about keywords for your marketing strategy. The post How Important Is The Keyword In Paid Search? appeared first on Search Engine Journal.
How To Switch From DSA To PMax To Future-Proof Your Google Paid Ads via @sejournal, @siliconvallaeys
Plan ahead of a possible sunset of DSAs and leverage PMax to automatically fun ads for your site. Here’s how you can seamlessly transition. The post How To Switch From DSA To PMax To Future-Proof Your Google Paid Ads appeared first on Search Engine Journal.
6 Ways To Optimize Your PPC Performance via @sejournal, @LisaRocksSEM
Discover 6 strategies and ideas to enhance your account performance. The post 6 Ways To Optimize Your PPC Performance appeared first on Search Engine Journal.
How To Keep Your Paid Search Campaigns Safe With These Best Practices via @sejournal, @brandverity
Are your competitors stealing your traffic, keywords, and even your brand? Find out if your paid search campaigns are leaving you vulnerable. The post How To Keep Your Paid Search Campaigns Safe With These Best Practices appeared first on Search Engine Journal.
Google Encourages Performance Max Upgrade For DSA And GDA via @sejournal, @kristileilani
Learn about Google’s new upgrades to Performance Max campaigns for DSA and GDA advertisers to move toward unified campaign strategies. The post Google Encourages Performance Max Upgrade For DSA And GDA appeared first on Search Engine Journal.
Google Ads: How To Boost Revenue & Optimize For Offline Sales via @sejournal, @lorenbaker
Unlock the secret to scaling your Google Ads & optimizing offline conversions! Join industry leaders in our on-demand webinar. Access now! The post Google Ads: How To Boost Revenue & Optimize For Offline Sales appeared first on Search Engine Journal.
3 Steps To Building A Winning Holistic Search Strategy via @sejournal, @hethr_campbell
A multi-channel, holistic approach to search marketing is a must in today’s digital marketing space. Learn what your approach should look like. Watch now. The post 3 Steps To Building A Winning Holistic Search Strategy appeared first on Search Engine Journal.
3 Steps To Building A Winning Holistic SEO & PPC Strategy [Webinar] via @sejournal, @hethr_campbell
Start maximizing your presence on SERPs by finding synergies in how your paid and organic search channels can work together. Join our next webinar. The post 3 Steps To Building A Winning Holistic SEO & PPC Strategy [Webinar] appeared first on Search Engine Journal.
PPC Automation: When & How To Use It via @sejournal, @navahf
Save time by knowing when and where to use automation, depending on your budget and conversion data. Here’s all you need to know. The post PPC Automation: When & How To Use It appeared first on Search Engine Journal.
Google Shopping: 5 Ways AI Can Increase Ecommerce Sales & Profit via @sejournal, @hethr_campbell
Discover the dos and don’ts of Google Shopping ads and how to improve your return on ad spend (ROAS) while working smarter than your competition. The post Google Shopping: 5 Ways AI Can Increase Ecommerce Sales & Profit appeared first on Search Engine Journal.