Paid Media Strategy / 80 posts found

How To Switch From DSA To PMax To Future-Proof Your Google Paid Ads via @sejournal, @siliconvallaeys

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Plan ahead of a possible sunset of DSAs and leverage PMax to automatically fun ads for your site. Here’s how you can seamlessly transition. The post How To Switch From DSA To PMax To Future-Proof Your Google Paid Ads appeared first on Search Engine Journal.

6 Ways To Optimize Your PPC Performance via @sejournal, @LisaRocksSEM

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Discover 6 strategies and ideas to enhance your account performance. The post 6 Ways To Optimize Your PPC Performance appeared first on Search Engine Journal.

How To Keep Your Paid Search Campaigns Safe With These Best Practices via @sejournal, @brandverity

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Are your competitors stealing your traffic, keywords, and even your brand? Find out if your paid search campaigns are leaving you vulnerable. The post How To Keep Your Paid Search Campaigns Safe With These Best Practices appeared first on Search Engine Journal.

Google Encourages Performance Max Upgrade For DSA And GDA via @sejournal, @kristileilani

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Learn about Google’s new upgrades to Performance Max campaigns for DSA and GDA advertisers to move toward unified campaign strategies. The post Google Encourages Performance Max Upgrade For DSA And GDA appeared first on Search Engine Journal.

Google Ads: How To Boost Revenue & Optimize For Offline Sales via @sejournal, @lorenbaker

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Unlock the secret to scaling your Google Ads & optimizing offline conversions! Join industry leaders in our on-demand webinar. Access now! The post Google Ads: How To Boost Revenue & Optimize For Offline Sales appeared first on Search Engine Journal.

3 Steps To Building A Winning Holistic Search Strategy via @sejournal, @hethr_campbell

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A multi-channel, holistic approach to search marketing is a must in today’s digital marketing space. Learn what your approach should look like. Watch now. The post 3 Steps To Building A Winning Holistic Search Strategy appeared first on Search Engine Journal.

3 Steps To Building A Winning Holistic SEO & PPC Strategy [Webinar] via @sejournal, @hethr_campbell

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Start maximizing your presence on SERPs by finding synergies in how your paid and organic search channels can work together. Join our next webinar. The post 3 Steps To Building A Winning Holistic SEO & PPC Strategy [Webinar] appeared first on Search Engine Journal.

PPC Automation: When & How To Use It via @sejournal, @navahf

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Save time by knowing when and where to use automation, depending on your budget and conversion data. Here’s all you need to know. The post PPC Automation: When & How To Use It appeared first on Search Engine Journal.

Google Shopping: 5 Ways AI Can Increase Ecommerce Sales & Profit via @sejournal, @hethr_campbell

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Discover the dos and don’ts of Google Shopping ads and how to improve your return on ad spend (ROAS) while working smarter than your competition. The post Google Shopping: 5 Ways AI Can Increase Ecommerce Sales & Profit appeared first on Search Engine Journal.

Google Shopping Hacks To Upgrade Your Ecommerce Marketing Strategy [Webinar] via @sejournal, @lorenbaker

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Ready to start generating more sales and outperforming your ecommerce competition this year? Don’t miss this special double-feature event! The post Google Shopping Hacks To Upgrade Your Ecommerce Marketing Strategy [Webinar] appeared first on Search Engine Journal.
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