Paid Media / 131 posts found
How To Track Offline Conversions From Your Google Ads via @sejournal, @timothyjjensen
Offline conversion tracking could help improve your PPC efforts. Learn the three ways that you can start incorporating offline conversions in your Google Ads account. The post How To Track Offline Conversions From Your Google Ads appeared first on Search Engine Journal.
The Future of Programmatic: Transparent & Value Driven – Ep. 291 via @sejournal, @lorenbaker
Get critical insights on Google’s open bidding, ID services, how AI can play a future role, bidding after cookies, CTV, trends, and more. The post The Future of Programmatic: Transparent & Value Driven [Podcast] appeared first on Search Engine Journal.
SEM Or Paid Social: Why Use Both? via @sejournal, @jonkagan
Discover when it’s best to use one or the other, depending on where your customer is at on the marketing funnel and your goal. The post SEM Or Paid Social: Why Use Both? appeared first on Search Engine Journal.
Measuring Marketing Effectiveness: What You Need To Know via @sejournal, @hethr_campbell
Learn where to look to find valuable insights for your strategies, gain clarity, and move in the right direction with your marketing campaigns. The post Measuring Marketing Effectiveness: What You Need To Know appeared first on Search Engine Journal.
Boost Organic & Paid Traffic: How To Bring Your SEO & SEM Teams Together via @sejournal, @lorenbaker
For your organization to work better, you’ll need to combine forces. SEO & SEM teams can make a large impact – together. The post Boost Organic & Paid Traffic: How To Bring Your SEO & SEM Teams Together appeared first on Search Engine Journal.
Boost Organic & Paid Traffic: How To Bring Your SEO & SEM Teams Together [Webinar] via @sejournal, @hethr_campbell
Learn the strategies and benefits of aligning paid and organic efforts to maximize your marketing team’s ROI. The post Boost Organic & Paid Traffic: How To Bring Your SEO & SEM Teams Together [Webinar] appeared first on Search Engine Journal.
9 Surefire Tips On How To Write Facebook Ad Copy That Converts via @sejournal, @andreaatzori
Writing ad copy for Facebook that converts is hard. While there are not easy recipes for success, our 9 surefire tips are sure to help. The post 9 Surefire Tips On How To Write Facebook Ad Copy That Converts appeared first on Search Engine Journal.
Modern PPC Opportunities & Challenges [Podcast] via @sejournal, @lorenbaker
With the holidays coming, what challenges and opportunities exist in PPC right now? Kirk Williams has a few ideas. The post Modern PPC Opportunities & Challenges [Podcast] appeared first on Search Engine Journal.