PPC / 296 posts found
5 PPC Tips For Technology Companies via @sejournal, @brookeosmundson
These 5 PPC tips for technology brands will help you maximize your paid search efficiency, connect with B2B buyers, and improve ROI. The post 5 PPC Tips For Technology Companies appeared first on Search Engine Journal.
Microsoft Advertising Introduces 3 New Generative AI Solutions via @sejournal, @kristileilani
Discover the latest generative AI solutions from Microsoft: Conversational Ad experiences, Ads for Chat API, and Copilot for Microsoft Advertising. The post Microsoft Advertising Introduces 3 New Generative AI Solutions appeared first on Search Engine Journal.
Google Ads Updates Misrepresentation Policy To Strengthen Standards via @sejournal, @MattGSouthern
Google Ads cracks down on misrepresentation, moving violations to a stricter policy with immediate account suspensions. The post Google Ads Updates Misrepresentation Policy To Strengthen Standards appeared first on Search Engine Journal.
Google Ads Automatically Created Assets Available In 8 Languages via @sejournal, @kristileilani
Google Ads expands automatically created assets for Search ads to Dutch, French, German, Italian, Japanese, Portuguese, and Spanish languages. The post Google Ads Automatically Created Assets Available In 8 Languages appeared first on Search Engine Journal.
Google Allegedly Adjusts Ad Auctions To Meet Revenue Goals via @sejournal, @MattGSouthern
Google has quietly made changes to its advertising auctions to boost revenues, according to testimony by a company executive. The post Google Allegedly Adjusts Ad Auctions To Meet Revenue Goals appeared first on Search Engine Journal.
Google Apologizes As Automated GA4 Transition Surprises Advertisers via @sejournal, @MattGSouthern
Google’s automated shift from Universal Analytics to GA4 sparks confusion among advertisers, prompting advice for manual migration. The post Google Apologizes As Automated GA4 Transition Surprises Advertisers appeared first on Search Engine Journal.
How To Install The Google Tag For Conversion Tracking via @sejournal, @brookeosmundson
Learn how to properly install the Google Tag for proper conversion tracking in your Google Ads campaigns. The post How To Install The Google Tag For Conversion Tracking appeared first on Search Engine Journal.
How Important Is The Keyword In Paid Search? via @sejournal, @navahf
From its history to current state, and whether it will retain its relevance or gradually fade out, learn more about keywords for your marketing strategy. The post How Important Is The Keyword In Paid Search? appeared first on Search Engine Journal.
YouTube Announces AI-Powered Creative Guidance In Google Ads via @sejournal, @kristileilani
Discover how Google’s new Ai-powered creative guidance for Google Ads could revolutionize YouTube ad campaigns, increase conversions, and decrease ad costs. The post YouTube Announces AI-Powered Creative Guidance In Google Ads appeared first on Search Engine Journal.
How To Switch From DSA To PMax To Future-Proof Your Google Paid Ads via @sejournal, @siliconvallaeys
Plan ahead of a possible sunset of DSAs and leverage PMax to automatically fun ads for your site. Here’s how you can seamlessly transition. The post How To Switch From DSA To PMax To Future-Proof Your Google Paid Ads appeared first on Search Engine Journal.