PPC / 283 posts found
What Does The Norwegian Meta Behavioral Ads Ban Really Mean? via @sejournal, @brookeosmundson
The Norwegian order imposed a three-month ban on personalized and behavioral ad targeting against Meta, starting August 2023. The post What Does The Norwegian Meta Behavioral Ads Ban Really Mean? appeared first on Search Engine Journal.
8 Microsoft Advertising Updates Including Predictive Targeting And Generative AI For RSAs via @sejournal, @kristileilani
Microsoft Advertising’s latest updates include AI-enhanced predictive targeting, RSA improvements, and a range of other features designed to optimize ad performance and streamline advertising processes. The post 8 Microsoft Advertising Updates Including Predictive Targeting And Generative AI For RSAs appeared first on Search Engine Journal.
Google Clarifies Value-Based Bidding In Week-Long Social Series via @sejournal, @brookeosmundson
Check out the weekly series on value-based bidding that Google Ads Product Liason, Ginny Marvin, provided to marketers last week. The post Google Clarifies Value-Based Bidding In Week-Long Social Series appeared first on Search Engine Journal.
Generative AI Integration SERPs And PPC Advertisers via @sejournal, @siliconvallaeys
Adapt your ads for Bing generative SERPs and Google’s chat-based generative Google Search Experience with this detailed guide. The post Generative AI Integration SERPs And PPC Advertisers appeared first on Search Engine Journal.
Google Ads Update: New Brand Controls For Search & Performance Max Campaigns via @sejournal, @MattGSouthern
Google Ads launches brand restrictions in Search campaigns and brand exclusions in Performance Max to give advertisers greater control over ad placement. The post Google Ads Update: New Brand Controls For Search & Performance Max Campaigns appeared first on Search Engine Journal.
Google Ads Liason Addresses AI In AMA Session via @sejournal, @brookeosmundson
Ginny Marvin, dedicated Google Ads Liason, answered advertiser questions in a AMA session hosted by the Paid Search Association. The post Google Ads Liason Addresses AI In AMA Session appeared first on Search Engine Journal.
Google Ads Introduces New, Streamlined Design via @sejournal, @kristileilani
Take a look inside the redesigned Google Ads platform with streamlined navigation, comprehensive campaign tools, enhanced insights, and additional tools for optimized ad management. The post Google Ads Introduces New, Streamlined Design appeared first on Search Engine Journal.
Microsoft Advertising Announces Policy Updates via @sejournal, @MattGSouthern
Microsoft Advertising is tightening policies, adding enforcement details, restricting ads due to laws. New rules target medical, adult, gambling, and alcohol promotions. The post Microsoft Advertising Announces Policy Updates appeared first on Search Engine Journal.
Search And Repeat Business: Do You Need To Advertise To The Loyal? via @sejournal, @jonkagan
Is it worth spending and advertising to loyal customers? Here are some answers including industry best practices that you can adapt depending on your vertical. The post Search And Repeat Business: Do You Need To Advertise To The Loyal? appeared first on Search Engine Journal.
Microsoft Unveils Predictive Targeting, AI-Based Advertising Tool via @sejournal, @MattGSouthern
Microsoft unveils Predictive Targeting, an AI-based advertising tool enhancing conversion rates, streamlining targeting, and offering flexible audience strategies. The post Microsoft Unveils Predictive Targeting, AI-Based Advertising Tool appeared first on Search Engine Journal.