PPC / 283 posts found
What Is Click-Through Rate & Why CTR Is Important via @sejournal, @beyondthepaid
Learn why click-through rate (CTR) matters in online advertising. Find out how to increase your CTR and drive more traffic to your website. The post What Is Click-Through Rate & Why CTR Is Important appeared first on Search Engine Journal.
Google Just Completely Rebuilt Its Shopping Experience via @sejournal, @brookeosmundson
Google launches AI-powered Shopping in the United States, revolutionizing online retail with personalized experiences, dynamic filters, and virtual try-ons for smarter, faster shopping. The post Google Just Completely Rebuilt Its Shopping Experience appeared first on Search Engine Journal.
Google: 5 Ways DOJ Proposals Harm Business and Consumers via @sejournal, @martinibuster
Google responds to DOJ antitrust proposals, listing five ways they’re harmful to consumers and businesses The post Google: 5 Ways DOJ Proposals Harm Business and Consumers appeared first on Search Engine Journal.
Google Launches Video Generation In Product Studio via @sejournal, @brookeosmundson
Advertisers can now generate AI-powered videos from product images in Product Studio within Google Merchant Center, saving you time and resources in asset creation. The post Google Launches Video Generation In Product Studio appeared first on Search Engine Journal.
Microsoft Ads Makes Copilot Advancements via @sejournal, @brookeosmundson
Microsoft unveiled some significant updates to its conversational Copilot experience for users and advertisers. See how they can help boost PPC campaign productivity. The post Microsoft Ads Makes Copilot Advancements appeared first on Search Engine Journal.
Optimizing International PPC Campaigns: Best Practices For Keyword Localization via @sejournal, @brookeosmundson
Unlock global PPC success with expert tips on keyword localization, tailored bidding, and creative adaptation. Learn how to optimize international campaigns for maximum impact. The post Optimizing International PPC Campaigns: Best Practices For Keyword Localization appeared first on Search Engine Journal.
Google Officially Launches Ads In AI Overviews via @sejournal, @brookeosmundson
Google has officially launched the addition of serving ads in AI Overviews. This was originally previewed at the 2024 Google Marketing Live event. The post Google Officially Launches Ads In AI Overviews appeared first on Search Engine Journal.
Google Shopping Ads Now Available In Google Lens Results via @sejournal, @brookeosmundson
Google rolls out Shopping Ads capabilities for Google Lens searches, just in time for the holiday surge. Learn if your Shopping Ads are eligible. The post Google Shopping Ads Now Available In Google Lens Results appeared first on Search Engine Journal.
How To Use The New Google Ads AI Image Editor via @sejournal, @brookeosmundson
Learn how to use the new Google Ads AI Image Editor tool to bring your image assets to life in this new tutorial. The post How To Use The New Google Ads AI Image Editor appeared first on Search Engine Journal.
How To Set Up Your First Paid Search Campaign via @sejournal, @brookeosmundson
Learn how to set up your first paid search campaign with this step-by-step guide, covering goals, keyword research, ad copy, and more. The post How To Set Up Your First Paid Search Campaign appeared first on Search Engine Journal.