PPC / 317 posts found
Everything Our Paid Team Learned From Attempting a Reddit Advertising Strategy
A Reddit advertising strategy used to be reserved for businesses targeting men. But the tides are turning, and I think it’s time for more brands to consider advertising on Reddit. While Reddit has always had more male users and still has an audience of 63.6% male users, Reddit’s visibility on Google has increased since its new partnership was announced in February 2024. According to Backlinko, the increase in users on Reddit since Q4-2023 is undeniable. I predict the audiences will slowly balance as more women discover Reddit and find it’s not the male-only social media platform that people think. If […]
3 Ways AI Is Changing PPC Reporting (With Examples To Streamline Your Reporting) via @sejournal, @siliconvallaeys
Explore the power of AI in PPC reporting. Discover how it fills data gaps, surfaces insights, and streamlines reporting. The post 3 Ways AI Is Changing PPC Reporting (With Examples To Streamline Your Reporting) appeared first on Search Engine Journal.
10 Top Converting Landing Pages That Boost Your ROI [With Examples] via @sejournal, @unbounce
Explore proven strategies for creating high-performing landing pages that guide users towards action and conversion goals. The post 10 Top Converting Landing Pages That Boost Your ROI [With Examples] appeared first on Search Engine Journal.
Google’s VP of Ads and Commerce Outlines 2025 Priorities via @sejournal, @brookeosmundson
Google Ads is doubling down on AI, personalization, and new ad formats in 2025. Here’s what’s changing and how advertisers should prepare for these shifts. The post Google’s VP of Ads and Commerce Outlines 2025 Priorities appeared first on Search Engine Journal.
10 Google Shopping Product Feed Optimization Tips & Tricks via @sejournal, @brookeosmundson
Master Google Shopping product feed optimization with these expert tips. Improve visibility, conversions, and ROAS with smarter data, better images, and structured attributes. The post 10 Google Shopping Product Feed Optimization Tips & Tricks appeared first on Search Engine Journal.
How To Navigate Performance Fluctuations In Google Shopping Campaigns via @sejournal, @brookeosmundson
Learn how to navigate the ups and downs of Google Shopping campaigns. Find out how to troubleshoot performance fluctuations and communicate effectively with clients. The post How To Navigate Performance Fluctuations In Google Shopping Campaigns appeared first on Search Engine Journal.
Beyond Tools: A Google Ads Guide To Detecting And Preventing Click Fraud In Lead Generation
Protect your marketing budget from click fraud scams. Learn how to detect and combat sophisticated click fraud tactics effectively in Google Ads. The post Beyond Tools: A Google Ads Guide To Detecting And Preventing Click Fraud In Lead Generation appeared first on Search Engine Journal.
How To Drive Google Shopping Growth With Only One Of Each Product
Investing in Google Shopping with only one of each product can be daunting. This post breaks down how to find success and scale. The post How To Drive Google Shopping Growth With Only One Of Each Product appeared first on Search Engine Journal.
Google Responsive Search Ads Just Got More Flexible via @sejournal, @brookeosmundson
Google Ads just updated Responsive Search Ads to improve asset pairing and messaging consistency. Here’s what’s changing and how it could impact your PPC performance. The post Google Responsive Search Ads Just Got More Flexible appeared first on Search Engine Journal.
Why Google’s 4th Quarter Results Raise Questions for SEO & PPC via @sejournal, @martinibuster
Panel of 6 search marketers share why Google’s Q4 2024 results may reflect shifts in user behavior and underlying instability The post Why Google’s 4th Quarter Results Raise Questions for SEO & PPC appeared first on Search Engine Journal.