PPC / 234 posts found
Creating Hyper-Local PPC Landing Pages At Scale (No Coding Required) via @sejournal, @PayPerMitch
Scale your location landing pages and maximize your output without sinking too much resources into it. Here’s how to do it, step by step. The post Creating Hyper-Local PPC Landing Pages At Scale (No Coding Required) appeared first on Search Engine Journal.
Google Ads Update: Target Users Who Click On In-App Ads via @sejournal, @MattGSouthern
Google Ads is rolling out an update for app marketers designed to increase revenue earned from in-app advertisements. The post Google Ads Update: Target Users Who Click On In-App Ads appeared first on Search Engine Journal.
Conversion Rate Optimization (CRO): How To Get Started via @sejournal, @seocopychick
In this piece, we’ll dig deeper into CRO, discuss why you should care about it, and provide some best practices for maximizing your conversion rate. The post Conversion Rate Optimization (CRO): How To Get Started appeared first on Search Engine Journal.
Click Bots and Fake Traffic Cost Online Advertisers $35 Billion via @sejournal, @BrianFr07823616
The world of pay-per-click advertising depends on traffic to keep it running. But almost as long as there have been PPC ads, there have been bots to “click” them and game the system. An open secret, this problem is much more widespread than many digital marketers might assume, with some estimates claiming fake users make up almost 40% of all web traffic. PPC Fraud is Big Business A study by the University of Baltimore estimated ad fraud costs businesses $35 billion globally in 2020 alone. One of the most common ways it is perpetrated is via PPC fraud, in which […]
B2B PPC Experts Give Their Take On Google Search On Announcements via @sejournal, @brookeosmundson
Google hosted its 3rd annual Search On event on September 28th. The event announced numerous Search updates revolving around these key areas: Visualization Personalization Sustainability After the event, Google’s Ad Liason, Ginny Marvin, hosted a roundtable of PPC experts specifically in the B2B industry to give their thoughts on the announcements, as well as how they may affect B2B. I was able to participate in the roundtable and gained valuable feedback from the industry. The roundtable of experts comprised of Brad Geddes, Melissa Mackey, Michelle Morgan, Greg Finn, Steph Bin, Michael Henderson, Andrea Cruz Lopez, and myself (Brooke Osmundson). The […]
Search On 22: Google Debuts 9 New Shopping Features via @sejournal, @brookeosmundson
Google’s latest enhancements to the user shopping experience focuses on visualization, trusted sources, and personalization. The post Search On 22: Google Debuts 9 New Shopping Features appeared first on Search Engine Journal.
Boost Organic & Paid Traffic: How To Bring Your SEO & SEM Teams Together via @sejournal, @lorenbaker
For your organization to work better, you’ll need to combine forces. SEO & SEM teams can make a large impact – together. The post Boost Organic & Paid Traffic: How To Bring Your SEO & SEM Teams Together appeared first on Search Engine Journal.
Google Streamlines Ad Creation Process via @sejournal, @MattGSouthern
Google is rolling out several updates designed to streamline the process of creating ads with multiple extensions. The post Google Streamlines Ad Creation Process appeared first on Search Engine Journal.
How To Launch Your First Google Ads Remarketing Campaign via @sejournal, @brookeosmundson
Learn the basics of setting up a remarketing campaign, plus advanced tips to get the most out of your marketing dollars. The post How To Launch Your First Google Ads Remarketing Campaign appeared first on Search Engine Journal.
New Apple Ads Spot Available To Advertisers In Q4 via @sejournal, @brookeosmundson
While over 50% of iOS users opt out of personalized ads, Apple announced its expansion of Apple Search ad inventory in time for Q4 2022. The post New Apple Ads Spot Available To Advertisers In Q4 appeared first on Search Engine Journal.