PPC / 234 posts found
Microsoft Ads Unveils New Smart Campaign Features via @sejournal, @brookeosmundson
The newest update to Microsoft Ads Smart Campaigns includes a coveted multi-platform feature, giving them a competitive advantage over Google. The post Microsoft Ads Unveils New Smart Campaign Features appeared first on Search Engine Journal.
What Is Cost Per Click (CPC)? via @sejournal, @brookeosmundson
Learn the basics of cost per click bidding, why it’s important, and when to use it. The post What Is Cost Per Click (CPC)? appeared first on Search Engine Journal.
Google Will Reject Ads Leading To Pages With Intrusive Advertising via @sejournal, @MattGSouthern
Google Ads is implementing a policy that requires landing pages to meet the “better ads standards,” as laid out by the Coalition For Better Ads. The post Google Will Reject Ads Leading To Pages With Intrusive Advertising appeared first on Search Engine Journal.
Google Shopping Ads: How To Set Them Up via @sejournal, @siliconvallaeys
From account structure to campaign types, here are the basics of setting up Google Shopping Ads so you can tweak your approach and optimize results. The post Google Shopping Ads: How To Set Them Up appeared first on Search Engine Journal.
Boost Organic & Paid Traffic: How To Bring Your SEO & SEM Teams Together [Webinar] via @sejournal, @hethr_campbell
Learn the strategies and benefits of aligning paid and organic efforts to maximize your marketing team’s ROI. The post Boost Organic & Paid Traffic: How To Bring Your SEO & SEM Teams Together [Webinar] appeared first on Search Engine Journal.
Google Ads Enables Custom Conversion Values For Store Visits via @sejournal, @MattGSouthern
Businesses using Google Ads to drive in-store visits now have more control over smart bidding with the ability to set custom conversion value rules. The post Google Ads Enables Custom Conversion Values For Store Visits appeared first on Search Engine Journal.
4 Reasons Click Volume Decreases & What To Do via @sejournal, @brookeosmundson
Can’t explain a sudden dip in click performance? Here are some of the common reasons to help identify the cause. The post 4 Reasons Click Volume Decreases & What To Do appeared first on Search Engine Journal.
Google Ads Launches Tool For Upgrading To Performance Max via @sejournal, @MattGSouthern
Google Ads is rolling out a tool that makes it easy for advertisers to self-upgrade eligible Smart Shopping and Local Campaigns to Performance Max. The post Google Ads Launches Tool For Upgrading To Performance Max appeared first on Search Engine Journal.
Modern PPC Opportunities & Challenges [Podcast] via @sejournal, @lorenbaker
With the holidays coming, what challenges and opportunities exist in PPC right now? Kirk Williams has a few ideas. The post Modern PPC Opportunities & Challenges [Podcast] appeared first on Search Engine Journal.
What Is Remarketing: 8 Types Of Remarketing To Consider via @sejournal, @timothyjjensen
Remarketing continues to be an effective tool for paid media marketers. Discover eight types of remarketing you should be considering for your campaigns. The post What Is Remarketing: 8 Types Of Remarketing To Consider appeared first on Search Engine Journal.