PPC / 289 posts found
Google Ads Enables Custom Conversion Values For Store Visits via @sejournal, @MattGSouthern
Businesses using Google Ads to drive in-store visits now have more control over smart bidding with the ability to set custom conversion value rules. The post Google Ads Enables Custom Conversion Values For Store Visits appeared first on Search Engine Journal.
4 Reasons Click Volume Decreases & What To Do via @sejournal, @brookeosmundson
Can’t explain a sudden dip in click performance? Here are some of the common reasons to help identify the cause. The post 4 Reasons Click Volume Decreases & What To Do appeared first on Search Engine Journal.
Google Ads Launches Tool For Upgrading To Performance Max via @sejournal, @MattGSouthern
Google Ads is rolling out a tool that makes it easy for advertisers to self-upgrade eligible Smart Shopping and Local Campaigns to Performance Max. The post Google Ads Launches Tool For Upgrading To Performance Max appeared first on Search Engine Journal.
Modern PPC Opportunities & Challenges [Podcast] via @sejournal, @lorenbaker
With the holidays coming, what challenges and opportunities exist in PPC right now? Kirk Williams has a few ideas. The post Modern PPC Opportunities & Challenges [Podcast] appeared first on Search Engine Journal.
What Is Remarketing: 8 Types Of Remarketing To Consider via @sejournal, @timothyjjensen
Remarketing continues to be an effective tool for paid media marketers. Discover eight types of remarketing you should be considering for your campaigns. The post What Is Remarketing: 8 Types Of Remarketing To Consider appeared first on Search Engine Journal.
Step-By-Step Guide To Earning Your Google Ads Certification via @sejournal, @coreydmorris
Want to be officially Google Ads certified? Here’s a step-by-step guide that walks you through the basics of getting a Google Ads Certification. The post Step-By-Step Guide To Earning Your Google Ads Certification appeared first on Search Engine Journal.
Google Tests More Local Service Ads In SERPs via @sejournal, @MattGSouthern
Google is testing more local service ads per set of search results, with three ads on a page instead of two. The post Google Tests More Local Service Ads In SERPs appeared first on Search Engine Journal.
Real Estate PPC: Tips For Optimizing Google Ads Campaigns via @sejournal, @jonleeclark
Check out these PPC strategies, tips, and ad formats specifically aimed at the real estate vertical to enhance your visibility. The post Real Estate PPC: Tips For Optimizing Google Ads Campaigns appeared first on Search Engine Journal.
5 PPC Advertising Lessons From A B2B Growth Marketer via @sejournal, @TheCopyTrail
Whether you’re new to PPC or not, agency or in-house. here are 5 insightful lessons you’ll need to adapt as a B2B growth marketer. The post 5 PPC Advertising Lessons From A B2B Growth Marketer appeared first on Search Engine Journal.