PPC / 283 posts found
August Update from IAB Shows Ad Spend & Opportunities For Growth In 2024 via @sejournal, @gregjarboe
Get insights into the shifting ad spending trends and strategies for growth in the Interactive Advertising Bureau’s 2024 Outlook study. The post August Update from IAB Shows Ad Spend & Opportunities For Growth In 2024 appeared first on Search Engine Journal.
Google Users Warned Of Surging Malvertising Campaigns via @sejournal, @MattGSouthern
Google search results increasingly exploited by “malvertising” ads spreading malware and phishing scams, researchers warn. The post Google Users Warned Of Surging Malvertising Campaigns appeared first on Search Engine Journal.
9 Proven Ways To Improve Your PPC Campaign Performance via @sejournal, @andreaatzori
Stay ahead in the ever-evolving world of PPC advertising. Explore strategies to improve campaign performance and adapt to new industry trends. The post 9 Proven Ways To Improve Your PPC Campaign Performance appeared first on Search Engine Journal.
Google’s AI Now Chooses Your Local Ad Photos via @sejournal, @MattGSouthern
Google introduces AI photo selection for Local Services Ads, potentially impacting ad rankings and engagement. The post Google’s AI Now Chooses Your Local Ad Photos appeared first on Search Engine Journal.
Google Ads Experiencing Outage Impacting Key Features via @sejournal, @MattGSouthern
Google Ads is experiencing an outage, disrupting key features and reports. The company is working to resolve widespread system issues. The post Google Ads Experiencing Outage Impacting Key Features appeared first on Search Engine Journal.
Google Introduces New AI Tools For Performance Max Campaigns via @sejournal, @MattGSouthern
Google introduces AI tools for Performance Max, enhancing reporting, creative capabilities, and brand safety measures for advertisers across multiple campaign types. The post Google Introduces New AI Tools For Performance Max Campaigns appeared first on Search Engine Journal.
How To Get Ad Creative AI-Ready In Search Ads via @sejournal, @LisaRocksSEM
AI and PPC ads: the perfect combination for success. Learn how AI automation can boost your campaigns while marketers remain essential for creative input. The post How To Get Ad Creative AI-Ready In Search Ads appeared first on Search Engine Journal.
7 Mistakes Ecommerce Retailers Make When Advertising With Google Shopping via @sejournal, @brookeosmundson
Discover the top 7 mistakes ecommerce retailers make with Google Shopping and how to avoid them. The post 7 Mistakes Ecommerce Retailers Make When Advertising With Google Shopping appeared first on Search Engine Journal.
Which Metrics Matter In PPC? via @sejournal, @navahf
Stay ahead in the world of PPC advertising by understanding the metrics that matter. Discover which metrics to track for better campaign performance and ROI. The post Which Metrics Matter In PPC? appeared first on Search Engine Journal.
Google Ads Revamps Query Matching: What You Need to Know via @sejournal, @MattGSouthern
Google Ads revamps query matching, adding misspelling tools and brand controls to boost campaign efficiency. The post Google Ads Revamps Query Matching: What You Need to Know appeared first on Search Engine Journal.