PPC / 289 posts found
Google Ads Rolls Out New Performance Max Insights And Controls via @sejournal, @MattGSouthern
Google announces updates for Performance Max campaigns, including creative reporting, insights, and increased advertiser controls. The post Google Ads Rolls Out New Performance Max Insights And Controls appeared first on Search Engine Journal.
Google Brings AI Ad Image Editing To Search, Display, & More via @sejournal, @MattGSouthern
Google expands AI-powered ad image editing to more campaigns, enhancing creative capabilities for advertisers across its platform. The post Google Brings AI Ad Image Editing To Search, Display, & More appeared first on Search Engine Journal.
Winning At Bidding: Tips For Effective Google Shopping Bid Management via @sejournal, @brookeosmundson
Learn effective strategies for Google Shopping bid management to maximize ROI and win the bid war with actionable tips and insights. The post Winning At Bidding: Tips For Effective Google Shopping Bid Management appeared first on Search Engine Journal.
Performance Max For Lead Generation: Advanced Strategies And Pitfalls To Avoid
Discover advanced strategies for leveraging Google’s Performance Max (PMax) campaigns in lead generation. Maximize your results and overcome unique challenges. The post Performance Max For Lead Generation: Advanced Strategies And Pitfalls To Avoid appeared first on Search Engine Journal.
Google Introduces New Data Privacy Technology for Advertisers via @sejournal, @MattGSouthern
Google introduces confidential matching, a new privacy technology for advertisers using secure data processing. The post Google Introduces New Data Privacy Technology for Advertisers appeared first on Search Engine Journal.
Google Ads To Phase Out Enhanced CPC Bidding Strategy via @sejournal, @MattGSouthern
Google Ads to discontinue Enhanced CPC bidding strategy, transitioning advertisers to manual CPC or newer AI-driven options by March 2025. The post Google Ads To Phase Out Enhanced CPC Bidding Strategy appeared first on Search Engine Journal.
August Update from IAB Shows Ad Spend & Opportunities For Growth In 2024 via @sejournal, @gregjarboe
Get insights into the shifting ad spending trends and strategies for growth in the Interactive Advertising Bureau’s 2024 Outlook study. The post August Update from IAB Shows Ad Spend & Opportunities For Growth In 2024 appeared first on Search Engine Journal.
Google Users Warned Of Surging Malvertising Campaigns via @sejournal, @MattGSouthern
Google search results increasingly exploited by “malvertising” ads spreading malware and phishing scams, researchers warn. The post Google Users Warned Of Surging Malvertising Campaigns appeared first on Search Engine Journal.
9 Proven Ways To Improve Your PPC Campaign Performance via @sejournal, @andreaatzori
Stay ahead in the ever-evolving world of PPC advertising. Explore strategies to improve campaign performance and adapt to new industry trends. The post 9 Proven Ways To Improve Your PPC Campaign Performance appeared first on Search Engine Journal.
Google’s AI Now Chooses Your Local Ad Photos via @sejournal, @MattGSouthern
Google introduces AI photo selection for Local Services Ads, potentially impacting ad rankings and engagement. The post Google’s AI Now Chooses Your Local Ad Photos appeared first on Search Engine Journal.