SEO & SEM / 5060 posts found
Operationalizing Your Topic-First SEO Strategy via @sejournal, @Kevin_Indig
Moving from keywords to topics is just the start. Here’s how to operationalize a topic-first SEO strategy across content, linking, and measurement. The post Operationalizing Your Topic-First SEO Strategy appeared first on Search Engine Journal.
Should Advertisers Rethink The ‘For Vs. Against’ Stance On Performance Max?
Performance Max blends automation and scale, but at what cost? Get a level-headed look at where it fits in modern PPC strategy. The post Should Advertisers Rethink The ‘For Vs. Against’ Stance On Performance Max? appeared first on Search Engine Journal.
PPC Audience Strategy: Targeting Vs. Observation (With Examples) via @sejournal, @brookeosmundson
Audience settings in Google Ads aren’t set-and-forget. Use this guide to fine-tune “Targeting” and “Observation” for better results. The post PPC Audience Strategy: Targeting Vs. Observation (With Examples) appeared first on Search Engine Journal.
WP Engine’s AI Toolkit Vectorizes WordPress Sites For Smart Search via @sejournal, @martinibuster
WP Engine’s AI Toolkit adds AI-powered search and product recommendations to WordPress websites with just a few clicks. The post WP Engine’s AI Toolkit Vectorizes WordPress Sites For Smart Search appeared first on Search Engine Journal.
Google Says It Could Make Sense To Use Noindex Header With LLMS.txt via @sejournal, @martinibuster
Google’s John Mueller answered a question about the use of llms.txt and whether it makes sense to use a noindex header with it. The post Google Says It Could Make Sense To Use Noindex Header With LLMS.txt appeared first on Search Engine Journal.
Google CTRs Drop 32% For Top Result After AI Overview Rollout via @sejournal, @MattGSouthern
A new analysis finds Google’s top organic CTR dropped from 28% to 19% following the expansion of AI Overviews, highlighting how behavior is changing. The post Google CTRs Drop 32% For Top Result After AI Overview Rollout appeared first on Search Engine Journal.
AI Chatbots Frequently Get Login URLs Wrong, Netcraft Warns via @sejournal, @MattGSouthern
A Netcraft report finds 34% of login URLs suggested by AI could lead to phishing or unrelated sites, posing risks for users. The post AI Chatbots Frequently Get Login URLs Wrong, Netcraft Warns appeared first on Search Engine Journal.
DuckDuckGo Adds Option To Filter Out AI-Generated Images via @sejournal, @MattGSouthern
DuckDuckGo now lets you hide AI-generated images from search results. Here’s how it works. The post DuckDuckGo Adds Option To Filter Out AI-Generated Images appeared first on Search Engine Journal.
Why It’s Okay To Not Buy Or Obsess Over Links Anymore via @sejournal, @martinibuster
Buying links is risky and unnecessary now that other factors play a greater role in ranking. The post Why It’s Okay To Not Buy Or Obsess Over Links Anymore appeared first on Search Engine Journal.
When Direct Means We Don’t Know: CMOs Need To Rethink Attribution In AI Search via @sejournal, @gregjarboe
What happens when 86% of your traffic shows up as “direct” in GA4? Greg Jarboe breaks down what CMOs are missing and why it matters. The post When Direct Means We Don’t Know: CMOs Need To Rethink Attribution In AI Search appeared first on Search Engine Journal.