SEO & SEM / 5308 posts found
The CMO-CTO Power Struggle: Solving The Web Effectiveness Stalemate via @sejournal, @billhunt
When marketing and technology clash, SEO and site performance suffer. Bill Hunt outlines how to unify both for long-term digital resilience. The post The CMO-CTO Power Struggle: Solving The Web Effectiveness Stalemate appeared first on Search Engine Journal.
Perplexity Bets $400M On Snapchat To Scale AI Search Adoption via @sejournal, @MattGSouthern
Perplexity will pay Snap $400 million to integrate its AI answer engine into Snapchat’s chat interface, with rollout starting next year. The post Perplexity Bets $400M On Snapchat To Scale AI Search Adoption appeared first on Search Engine Journal.
YouTube Separates Organic & Paid Metrics In Channel Analytics via @sejournal, @MattGSouthern
YouTube now lets creators filter analytics metrics by organic versus paid traffic, ending confusion about how advertising affects channel performance. The post YouTube Separates Organic & Paid Metrics In Channel Analytics appeared first on Search Engine Journal.
Google Deprecates Practice Problem Structured Data In Search via @sejournal, @MattGSouthern
Google will deprecate practice problem structured data in January and clarifies Dataset markup is only for Dataset Search. Book actions remain supported. The post Google Deprecates Practice Problem Structured Data In Search appeared first on Search Engine Journal.
AI SEO: How To Understand AI Mode Rankings via @sejournal, @martinibuster
A way to understand why Google AI Mode ranks web pages, and how to adapt to those changes. The post AI SEO: How To Understand AI Mode Rankings appeared first on Search Engine Journal.
Using Attribution Paths To Transform Your Google Ads Strategy
A practical guide to using GA4 Attribution Paths to correct misaligned bidding, evaluate funnel impact, and justify budget allocations across campaigns. The post Using Attribution Paths To Transform Your Google Ads Strategy appeared first on Search Engine Journal.
Kinsta Managed WordPress Host Won’t Charge For Bot Traffic via @sejournal, @martinibuster
Kinsta announced that customers will no longer have to pay for bandwidth caused by bot traffic. The post Kinsta Managed WordPress Host Won’t Charge For Bot Traffic appeared first on Search Engine Journal.
LLM Traffic Is Shrinking via @sejournal, @Kevin_Indig
Despite strong early growth, LLM referral traffic is fading fast as model changes and AI Overviews make clicks obsolete. The post LLM Traffic Is Shrinking appeared first on Search Engine Journal.
Google AI Mode Starts Rolling Out Agentic Booking In Labs via @sejournal, @MattGSouthern
Google’s AI Mode is starting to roll out agentic booking for restaurants, event tickets, and wellness appointments to eligible U.S. Search Labs users. The post Google AI Mode Starts Rolling Out Agentic Booking In Labs appeared first on Search Engine Journal.
Holiday PPC Guide 2025: Advanced Strategies For Smarter Bidding, Budgets & Audiences via @sejournal, @siliconvallaeys
Holiday PPC success depends on preparing early, pacing budgets smartly, and guiding automation with profit-based signals. The post Holiday PPC Guide 2025: Advanced Strategies For Smarter Bidding, Budgets & Audiences appeared first on Search Engine Journal.