SEO & SEM / 4929 posts found
It’s Official: Google Launches AI Max for Search Campaigns via @sejournal, @brookeosmundson
Google introduces AI Max for Search, expanding query reach, adaptive creative, and better controls to boost performance while maintaining transparency for advertisers. The post It’s Official: Google Launches AI Max for Search Campaigns appeared first on Search Engine Journal.
Testing Google’s Post-AIO Traffic Claims via @sejournal, @Kevin_Indig
Dive into the findings on AI Overviews and Google Search. Is the promise of growing web traffic being fulfilled? The post Testing Google’s Post-AIO Traffic Claims appeared first on Search Engine Journal.
Google Shares Insight About Time-Based Search Operators via @sejournal, @martinibuster
Google’s “before:” and “after:” operators let you filter by date, but they’re still in beta The post Google Shares Insight About Time-Based Search Operators appeared first on Search Engine Journal.
Google’s Updated Raters Guidelines Target Fake EEAT Content via @sejournal, @martinibuster
Google has expanded its Quality Rater Guidelines to help identify more deceptive SEO tactics and misleading web content The post Google’s Updated Raters Guidelines Target Fake EEAT Content appeared first on Search Engine Journal.
Google’s Walled Garden: Users Make 10 Clicks Before Leaving via @sejournal, @MattGSouthern
A study analyzing Google vs ChatGPT traffic finds Google keeps users on its site longer, but sends the most traffic overall. The post Google’s Walled Garden: Users Make 10 Clicks Before Leaving appeared first on Search Engine Journal.
Breaking Into New Markets With PPC: Key Considerations
PPC helps brands expand into new markets, but real success depends on everything around it, from measurement and localization to trust, cultural differences, and more. The post Breaking Into New Markets With PPC: Key Considerations appeared first on Search Engine Journal.
B2B Buyer Behavior Has Changed: Proven Strategies For Sustainable Relationships via @sejournal, @alexanderkesler
Get B2B buying groups talking with this new playbook: persona building, buyer-led content, continuous optimization, and empowering sales teams to nurture buyer relationships. The post B2B Buyer Behavior Has Changed: Proven Strategies For Sustainable Relationships appeared first on Search Engine Journal.
SEO Rockstar Names 7 SEO Fundamentals To Win In AI Search via @sejournal, @martinibuster
SEO legend Todd Friesen names seven SEO fundamentals for winning in AI search, and it’s still called SEO The post SEO Rockstar Names 7 SEO Fundamentals To Win In AI Search appeared first on Search Engine Journal.
WordPress Robots.txt: What Should You Include? via @sejournal, @alexmoss
A smarter robots.txt can stop SEO issues before they start. Clean up WordPress crawl paths, block noise, and point bots to what matters. The post WordPress Robots.txt: What Should You Include? appeared first on Search Engine Journal.
Reimagining EEAT To Drive Higher Sales And Search Visibility via @sejournal, @martinibuster
You can’t add EEAT to a site, but you can create the conditions that lead to the signals Google equates with it The post Reimagining EEAT To Drive Higher Sales And Search Visibility appeared first on Search Engine Journal.