SEO & SEM / 5544 posts found
8 Must-Haves In Your Content Guidelines: What Your Writers Need To Know via @sejournal, @MaddyOsman
Set your brand’s writers up for success by providing detailed writing guidelines – here’s how (including real-world examples). The post 8 Must-Haves In Your Content Guidelines: What Your Writers Need To Know appeared first on Search Engine Journal.
How To Use Google’s Structured Data Markup Helper via @sejournal, @BrianFr07823616
Here’s how you can leverage Google’s structured data markup helper to help attract website visitors. The post How To Use Google’s Structured Data Markup Helper appeared first on Search Engine Journal.
Google Updates Product Structured Data Guidance via @sejournal, @martinibuster
Google updated their structured data guidance to clarify which kinds of pages qualify for structured data and rich results The post Google Updates Product Structured Data Guidance appeared first on Search Engine Journal.
SEO And The CIO: 5 Search Concepts You Need To Know
The CIO is an important ally to your SEO team. Introduce these 5 search concepts and align your relationship for a successful customer experience. The post SEO And The CIO: 5 Search Concepts You Need To Know appeared first on Search Engine Journal.
5 Proven Ways To Increase Your Google Rankings via @sejournal, @ChuckPrice518
There’s no “easy button” for SEO. But these 5 tactics have proven themselves a worthy part of your strategy. The post 5 Proven Ways To Increase Your Google Rankings appeared first on Search Engine Journal.
Two More DSPs Remove Google Open Bidding via @sejournal, @brookeosmundson
Two additional demand-side platforms (DSPs) have removed Google Open Bidding supply for advertisers. What does that mean for advertisers? The post Two More DSPs Remove Google Open Bidding appeared first on Search Engine Journal.
How To Create An Effective SMB Marketing Strategy via @sejournal, @CallRail
81% of SMB owners credit the success of their business during the pandemic to their marketing strategy. Learn how to create a solid marketing strategy. The post How To Create An Effective SMB Marketing Strategy appeared first on Search Engine Journal.
LinkedIn Lists This Year’s Top 25 Marketing & Advertising Companies via @sejournal, @MattGSouthern
LinkedIn lists the top 25 companies in the marketing and advertising industry in a new report that could be a valuable resource for job seekers. The post LinkedIn Lists This Year’s Top 25 Marketing & Advertising Companies appeared first on Search Engine Journal.
What Happens When Google Picks The Wrong Canonical URL? via @sejournal, @MattGSouthern
Despite your best effort to implement canonical tags, Google won’t always choose the same URL to display in search results. How can this be fixed? The post What Happens When Google Picks The Wrong Canonical URL? appeared first on Search Engine Journal.
Optimize Your CTA: Better Alternatives To ‘Click Here’ via @sejournal, @kim_cre8pc
Go beyond the usual “Click here” or “Learn more.” Here’s how to get users motivated with more engaging CTAs. The post Optimize Your CTA: Better Alternatives To ‘Click Here’ appeared first on Search Engine Journal.