SEO / 2061 posts found
Google’s On Domain Name Selection: Branding Over Keywords via @sejournal, @MattGSouthern
Google’s Search Relations Team advises that domain name choices should prioritize long-term branding over keyword-centric SEO strategies. The post Google’s On Domain Name Selection: Branding Over Keywords appeared first on Search Engine Journal.
What’s Less Harmful: 301 Redirect or “404 Error Pages”? via @sejournal, @martinibuster
Google’s Gary Illyes offered advice about choosing between the 301 and 404 status codes The post What’s Less Harmful: 301 Redirect or “404 Error Pages”? appeared first on Search Engine Journal.
How To Succeed In Google Discover via @sejournal, @abbynhamilton
Google Discover is a mobile experience that helps users find info they didn’t know they needed. Here’s how to use it for your brand. The post How To Succeed In Google Discover appeared first on Search Engine Journal.
Managing Successful SEO Migrations via @sejournal, @TaylorDanRW
Set your migration up for success and a better user experience. From an initial drop in traffic to redirects, here’s everything you need to know. The post Managing Successful SEO Migrations appeared first on Search Engine Journal.
How to Conduct a Competitor Analysis — The Complete Guide
Are you wondering why competitor analysis is important? Like sports teams study their opponents to find weaknesses, businesses can examine their competition to improve their SEO strategy. By closely looking into your competitors, you learn what works and what doesn’t. Let’s get into it. Table of Contents What is a competitor analysis? Competitor Analysis Template How to Conduct Competitor Analysis Competitor Analysis Report Best Practices Competitor Analysis Example What is a competitor analysis? Imagine a competitor analysis as if you were going snorkeling in your competitor’s SEO ocean. You get to explore how they’ve set up their SEO strategies and […]
Essential GA4 Reports You Need To Measure Your SEO Campaigns via @sejournal, @coreydmorris
GA4 is here and there are essential reports for SEO measurement and reporting to know. Here are the reports you need to get familiar with The post Essential GA4 Reports You Need To Measure Your SEO Campaigns appeared first on Search Engine Journal.
8 Ways To Supercharge Your Alt Text SEO Strategy via @sejournal, @alttext_ai
Boost your SEO with strategic alt text. Learn how to optimize your images, save time, and improve your ranking potential with an AI SEO tool. The post 8 Ways To Supercharge Your Alt Text SEO Strategy appeared first on Search Engine Journal.
Google’s Tips To Enhance Your Business Reputation & Trust via @sejournal, @MattGSouthern
Google offers a checklist for businesses to build customer trust through establishing legitimacy, transparency, reputation management, and professional design. The post Google’s Tips To Enhance Your Business Reputation & Trust appeared first on Search Engine Journal.
Google’s Mueller To Those Who Create Fake Personas: You’re Deluding Yourselves via @sejournal, @martinibuster
Google’s John Mueller makes it clear that fake personas and LinkedIn profiles aren’t fooling anyone The post Google’s Mueller To Those Who Create Fake Personas: You’re Deluding Yourselves appeared first on Search Engine Journal.
Google Answers How To Get Discover Traffic Back After It Dries Up via @sejournal, @martinibuster
Google’s Martin Splitt says that there is no easy answer but mentions the role of demand and habits of users. The post Google Answers How To Get Discover Traffic Back After It Dries Up appeared first on Search Engine Journal.