Google’s Danny Sullivan used the metaphor of a mini-site to illustrate how Google might split the topical site reputation within a site The post Google On Negative Authorship Signal And Mini-Site Reputation appeared first on Search Engine Journal.

Google’s Danny Sullivan explained what to expect, from an SEO perspective, when a site starts publishing on a completely new topic The post Google Explains SEO Impact Of Adding New Topics appeared first on Search Engine Journal.

Google AIO trends are making it increasingly important to keep older content relevant, fresh, and indexed The post Data Shows Google AIO Is Citing Deeper Into Websites appeared first on Search Engine Journal.

Google’s John Mueller cited the newly updated Quality Rater Guidelines when affirming that filler content is problematic for page quality The post Google Cautions SEOs & Creators About Filler Content appeared first on Search Engine Journal.

Google’s John Mueller confirmed at Search Central Live NYC that they launch nearly 5,000 updates every year The post Google Says They Launch Thousands Of Updates Every Year appeared first on Search Engine Journal.

Although current Googlers say Google cares about the web ecosystem, an ex-Googler says sending traffic to publisher sites is a necessary evil The post Ex-Googler: Google Sees Publisher Traffic As A Necessary Evil appeared first on Search Engine Journal.

Google’s John Mueller’s overview of the quality raters and the guidelines they use carries a subtext that’s valuable for SEO The post Google Shares Valuable SEO Takeaway About Quality Raters Guidelines appeared first on Search Engine Journal.

Google’s John Mueller discussed why the ‘15% of queries unseen’ statistic remains the same despite AI search changes The post Google Revisits 15% Unseen Queries Statistic In Context Of AI Search appeared first on Search Engine Journal.