SEO / 1839 posts found
Google Confirms Business ‘Openness’ As Local Ranking Factor via @sejournal, @kristileilani
Discover the impact of business operating hours on visibility in local searches and maps, as Google acknowledges ‘openness’ as a local search ranking factor. The post Google Confirms Business ‘Openness’ As Local Ranking Factor appeared first on Search Engine Journal.
Google Forum Structured Data Update Focused On Authorship via @sejournal, @martinibuster
Authorship data is focus of Google’s changes to forum structured data documentation The post Google Forum Structured Data Update Focused On Authorship appeared first on Search Engine Journal.
Should Marketers Optimize for Bing? [Data + Expert Tips]
When you think about search engine optimization (SEO), one major search engine probably comes to mind: Google. But what about Bing SEO? With more than a billion monthly users, Bing is the second most popular search engine globally. Moreover, since Microsoft’s acquisition of OpenAI earlier this year, Bing has begun integrating AI technology into its search engine, and its traffic has increased by more than 15%. With its growing popularity, Bing SERPs (Search Engine Results Pages) should be on the radar for marketers crafting their search engine optimization strategy. In this comprehensive Bing SEO guide, I’ll help you explore why […]
Key 2024 Trends To Help You Embrace The Next Era Of SEO via @sejournal, @sejournal
Position yourself for SEO success in the coming year! Explore best practices, insights, and tips from 21 industry experts in our latest SEO Trends ebook. The post Key 2024 Trends To Help You Embrace The Next Era Of SEO appeared first on Search Engine Journal.
The Surprising Metric that Matters Most for SERP Rankings in 2023 (Hint: It’s Not Authoritativeness)
Google uses 200+ ranking factors when determining the search results. How do you ensure that your website gets more visibility and, thus, higher SERP positions? What is the ultimate metric that can make or break the rankings? Is it the domain authority, content quality, page speed, or mobile readiness? While many SEOs will argue that authoritativeness is the main factor for higher rankings, surprisingly, it’s not. Table of Contents What Factors Affect SERP Rankings The Metric that Matters Most: Trustworthiness How to Improve Trustworthiness 4 Tips for Improving Your Ranking What Factors Affect SERP Rankings SERP is an acronym that […]
21 SEO Experts Offer Their Predictions For 2024 via @sejournal, @theshelleywalsh
Gain wisdom from top SEO pros as they reflect on intense changes and share predictions for 2024, including embracing AI tools for enhanced productivity. The post 21 SEO Experts Offer Their Predictions For 2024 appeared first on Search Engine Journal.
Year In Search 2023: Google’s Top Trends & 25-Year Time Capsule via @sejournal, @kristileilani
Discover 25 years of Google Search with key milestones, fun facts, and Google Trend’s annual Year in Search 2023, showcasing top global and local trends. The post Year In Search 2023: Google’s Top Trends & 25-Year Time Capsule appeared first on Search Engine Journal.
Google Answers If Domain Age Impacts Rankings via @sejournal, @martinibuster
Google’s John Mueller answers if domain age has an impact on search rankings The post Google Answers If Domain Age Impacts Rankings appeared first on Search Engine Journal.
How To Secure And Defend Your SEO Budget For Executive Buy-In via @sejournal, @lorenbaker
In an increasingly difficult economy, do you know how to prove the value of your SEO and remain efficient, while maintaining the SEO budgets you need to succeed? Will Critchlow, CEO of SearchPilot, joins me on the SEJShow to examine actionable strategies to doing more with less and maintaining the freedom to test, all while proving the positive impacts of your SEO work. Using insights from marketing leaders, SEO specialists, and senior executives, you’ll hear Will and Loren break down the skills you need to keep your CFO happy while driving efficiency. If you’ve found yourself having to defend your […]
The Evolution Of Search & SERPs 2024 via @sejournal, @Amanda_ZW
Our very own experts have spent countless hours analyzing the significant changes in search this year, from the rise of AI to shifts in Google’s ranking systems, and they’re ready to share their insights with you. We gathered our senior news writer and an editor, along with our leading SEO content strategist, for a panel discussion moderated by editor-in-chief Amanda Zantal-Wiener. Watch this on-demand webinar and learn the ways you can leverage the changes in search and be prepared for its evolution. You’ll hear: The biggest changes to the world of search in the past year, and where they’re leading. […]