Technical SEO / 233 posts found
The Great Reversal: Why Agencies Are Replacing PPC With Predictable SEO via @sejournal, @mktbrew
Learn why SEO is essential for long-term growth and how it compares to PPC spending in today’s digital landscape. The post The Great Reversal: Why Agencies Are Replacing PPC With Predictable SEO appeared first on Search Engine Journal.
Bing Recommends lastmod Tags For AI Search Indexing via @sejournal, @MattGSouthern
Bing recommends using accurate lastmod values in sitemaps to help AI-powered search prioritize which pages to recrawl and index. The post Bing Recommends lastmod Tags For AI Search Indexing appeared first on Search Engine Journal.
Google Warns: CSS Background Images Aren’t Indexed via @sejournal, @MattGSouthern
Google says images styled with CSS won’t be indexed in Image Search, advising developers to use HTML tags for important visuals. The post Google Warns: CSS Background Images Aren’t Indexed appeared first on Search Engine Journal.
Google: Soft 404s Use Crawl Budget Despite 200 OK Status via @sejournal, @MattGSouthern
Google clarifies that soft 404 pages consume crawl budget, even when they return a 200 OK status. Here’s how this affects your site. The post Google: Soft 404s Use Crawl Budget Despite 200 OK Status appeared first on Search Engine Journal.
Google Confirms CSS Class Names Don’t Influence SEO via @sejournal, @MattGSouthern
Google’s Search Relations team explains how CSS affects SEO, addressing myths about class names, pseudo elements, and page performance. The post Google Confirms CSS Class Names Don’t Influence SEO appeared first on Search Engine Journal.
Google Clarifies Structured Data Rules For Returns & Loyalty Programs via @sejournal, @MattGSouthern
Google updates its structured data documentation to clarify how merchants should implement return policies and loyalty programs. The post Google Clarifies Structured Data Rules For Returns & Loyalty Programs appeared first on Search Engine Journal.
Google: Many Top Sites Have Invalid HTML And Still Rank via @sejournal, @MattGSouthern
Most top-ranking websites fail HTML validation. Google explains why perfect code isn’t required, and what matters instead. The post Google: Many Top Sites Have Invalid HTML And Still Rank appeared first on Search Engine Journal.
Google’s ‘srsltid’ Parameter Appears In Organic URLs, Creating Confusion via @sejournal, @MattGSouthern
Google’s srsltid parameter is showing on blog and homepage URLs, affecting reporting and analytics, but not affecting rankings. The post Google’s ‘srsltid’ Parameter Appears In Organic URLs, Creating Confusion appeared first on Search Engine Journal.
The Smart SEO Team’s Guide To Timing & Executing A Large-Scale Site Migration via @sejournal, @inmotionhosting
Planning a migration? Discover these expert tips to ensure a seamless site move while protecting your SEO and performance. The post The Smart SEO Team’s Guide To Timing & Executing A Large-Scale Site Migration appeared first on Search Engine Journal.
How Much Code Should SEO Pros Know? Google Weighs In via @sejournal, @MattGSouthern
Google’s Martin Splitt and Gary Illyes discuss how much technical knowledge SEO professionals need, and why coding isn’t always essential. The post How Much Code Should SEO Pros Know? Google Weighs In appeared first on Search Engine Journal.