At any given time, I have GSC open in 2 to 10 tabs. It’s helpful on a macro and micro level — both when I need to see how many impressions HubSpot is gaining month over month or figure out what’s happened to a high-traffic blog post that suddenly fell. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. But anyone who’s got a website can and should dip their toes in these waters. According to Google, whether you’re a business owner, SEO specialist, marketer, site administrator, web developer, or app creator, Search […]

Everyone who uses the internet knows the frustration of web spam, where you find a promising page in search results that is useless. And we all know Google hates spammy websites, probably even more than we do.  But as a site owner, how do you know if your site visitors and Google consider your website spammy? And what should you do to ensure it isn’t considered *GULP* web spam? If you have concerns about your website being considered spammy, here is helpful information to know when optimizing your website. As you read through these items, ask yourself, “Do I or […]

Ask any professional athlete or business executive how they became successful, and they’ll tell you they mastered a process. By figuring out which habits led to success and which didn’t, they improved their efficiency and productivity. But implementing a process into a business, department, or even a team is a completely different animal than honing your personal process. With so many moving parts, how do you track and refine each aspect of your business process? Data flow diagrams provide a straightforward, efficient way for organizations to understand, perfect, and implement new processes or systems. They’re visual representations of your system, […]