You don’t have to be in marketing to know what it means to “go viral,” but the dream of saying, “My brand went viral”? — That’s definitely unique to our profession. Marketing managers are even credited with coining the phrase back in the 1980s, but it’s safe to say a lot has changed since then. “Going viral” is slowly giving way to “becoming a meme” these days, but either way, we mean getting lots of attention on the Internet, especially on social media. Think the 10,000 retweets Oreo got on its famous “You can still dunk in the dark” Super […]

“He once ran a marathon because it was on his way. Sharks have a week dedicated to him. Mosquitoes refuse to bite him purely out of respect.” Have you heard of him before? Yes, he’s “The Most Interesting Man in the World”— a fictional character that drinks Dos Equis beer and stars in the company’s viral commercials. The commercials — which make me laugh every time — are part advertisement, part comedy skit and have a similar theme so fans always know when they’re watching a Dos Equis advertisement. The company targets its audience of sophisticated beer drinkers in an […]