Creative Data Networks
LinkedIn Launches New Creator Hub With Content Strategy Tips via @sejournal, @MattGSouthern
LinkedIn’s new creator hub offers tools for optimizing your content strategy. It includes best practices, analytics tips, and format guides. The post LinkedIn Launches New Creator Hub With Content Strategy Tips appeared first on Search Engine Journal.
AI & SEO-Driven Content Marketing: How To Calculate True ROI for B2B Companies in 2025
Delve into AI overviews that help connect your SEO initiatives to tangible revenue impacts and enhance your marketing strategies. The post AI & SEO-Driven Content Marketing: How To Calculate True ROI for B2B Companies in 2025 appeared first on Search Engine Journal.
AI Search Study: Product Content Makes Up 70% Of Citations via @sejournal, @MattGSouthern
New study: Product content claims up to 70% of AI search citations. Learn what this means for your SEO strategy. The post AI Search Study: Product Content Makes Up 70% Of Citations appeared first on Search Engine Journal.
OpenAI CEO Sam Altman Confirms Planning Open Source AI Model via @sejournal, @martinibuster
Sam Altman confirmed that OpenAI is preparing to release an open source AI model with capabilities close to the most advanced available today The post OpenAI CEO Sam Altman Confirms Planning Open Source AI Model appeared first on Search Engine Journal.
Brand Building Brilliance from Best Buddies
Before this week’s master found her path to the nonprofit sector, she worked with big brands like Pepsi, Frito-Lay, and FedEx. And even founded her own small business clothing line. Now, she leads communications and partner engagement for state development initiatives for Best Buddies International, a nonprofit dedicated to ending the social, physical, and economic isolation of people with intellectual and developmental disabilities. And her rare marriage of small business, agency, enterprise, and nonprofit experience has led to some of the best advice on brand presence that I’ve encountered yet. Lise Lozelle Sr. Director of State Communications & Engagement, Best […]
Data Clean Room: What It Is & Why It Matters In A Cookieless World via @sejournal, @iambenwood
Find out how data clean rooms can empower marketers to thrive in a digital landscape marked by user privacy awareness. The post Data Clean Room: What It Is & Why It Matters In A Cookieless World appeared first on Search Engine Journal.
How To Get Brand Mentions In Generative AI via @sejournal, @AlliBerry3
Your brand’s next impression could be through a chatbot. Here’s how to get cited in generative AI search results. The post How To Get Brand Mentions In Generative AI appeared first on Search Engine Journal.
Stop Measuring These Vanity Metrics in Your Marketing Campaign
In 2021, I was put in charge of a literary blog’s marketing campaign. The blog was racking up page views, yet none of those visits were turning into product sales. It felt frustrating watching the numbers climb without any real impact. After about three months, I realized that I was chasing a vanity metric (page views) that looked impressive but ultimately did nothing to move the needle. So, I shifted my attention to more meaningful metrics like engagement rate, click-throughs on calls-to-action, and conversion rates from visitors to subscribers/buyers. This required me to tweak the content strategy quite a bit, […]
Using AI to Get Your Business Branding Right — My Favorite Tips and Tools
I grew up a Nintendo kid (and yes, that includes the original NES console and Duck Hunt Zapper). For those who remember the Nintendo GameCube, you know a memorable brand experience. How could anyone forget this nine-second clip of branding brilliance? Whenever I think of “branding,” I go back to my memory of the GameCube boot-up screen and the feelings of joy and anticipation it evokes. That makes a brand work — the experience behind the logo. But getting your brand experience right is incredibly hard for any marketing team. Logos, visual identities, copy, websites, social media — “brand” requires […]
Top Gen AI Use Cases Revealed: Marketing Tasks Rank Low via @sejournal, @MattGSouthern
A study on generative AI use cases shows that marketing is behind personal applications such as therapy and organization. The post Top Gen AI Use Cases Revealed: Marketing Tasks Rank Low appeared first on Search Engine Journal.