Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the individual level. How does a good marketer straddle this? By writing directly to a single viewer, aka their buyer persona. The definition of a buyer persona hasn‘t changed much in recent years. But the trends have, and so has the opportunity that AI presents. I love creating personas: I’ve used them while working for nonprofits, government offices, online businesses, ecommerce products, and more. As a consumer, I observe marketing materials in the wild and try to put my finger on […]