Creative Data Networks

Media Buying 101: What It Is and How It Works [+ 14 Platforms to Use]

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Media buying was once a world of direct deals and closed negotiations. But with the rise of digital media and platforms to buy and sell, media buying isn’t only for the biggest brands anymore. If you’ve been looking for new ways to get your ads in front of your target audience, I’m going to walk you through how to do just that — from how media buying works to the processes for carrying it out. Then, I’ll take you through the best platforms to get you started, with tips and advice from marketing experts along the way. Ready? Grab your […]

How I Use Content Scoring to Make Posts My Audience Loves

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Ranging from brief social posts to deep-dive digital guides, I’ve written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites. These pieces of content were tracked and analyzed to gauge their success, but all using unique measuring sticks. How? Using a tailored content scoring process. With your own tailored content scorecard, you can create a data-driven process for measuring your individual content marketing success. I’ve gathered examples from my own websites and brands across industries, plus tips to help you create a powerful content scoring system. I even have a metric […]

Mullenweg’s Grip On WordPress Challenged In New Court Filing via @sejournal, @martinibuster

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New legal filing related to WP Engine lawsuit challenges Matt Mullenweg’s hold on WordPress with a new Governance Oversight Board The post Mullenweg’s Grip On WordPress Challenged In New Court Filing appeared first on Search Engine Journal.

Google Pushes For Ratings With Comments In Review Snippets via @sejournal, @MattGSouthern

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Google updates review snippet guidelines, recommending ratings include written reviews and author names. The post Google Pushes For Ratings With Comments In Review Snippets appeared first on Search Engine Journal.

Google Shopping Rankings: Key Factors For Retailers via @sejournal, @MattGSouthern

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Study reveals key factors correlated with higher Google Shopping rankings, including, pricing, reviews, and website authority. The post Google Shopping Rankings: Key Factors For Retailers appeared first on Search Engine Journal.

Could TikTok Be Banned… Today?

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What we know right now: TikTok will be banned this Sunday, January 19th if it doesn’t demonstrate a willingness to divest from ByteDance, it’s Chinese-owned parent company… Unless the Supreme Court agrees with TikTok that its previous ruling infringes on freedom of speech. The justices pushed back on TikTok’s stance that its ban infringes on freedom of speech, pointing out that a constitutional right doesn’t impact foreign-owned entities. The Supreme Court could rule as early as today. It’s not looking like a happy-New-Year for TikTok. The Supreme Court heard oral arguments related to TikTok’s ban—and whether it infringes on the […]

How To Write Content For Each Stage Of Your Sales Funnel via @sejournal, @krisjonescom

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Crafting effective content for your sales funnel is key to driving conversions. This guide shows you how to tailor your content strategy for maximum impact. The post How To Write Content For Each Stage Of Your Sales Funnel appeared first on Search Engine Journal.

Local SEO For Service Area Businesses: Targeting Your Coverage via @sejournal, @JRiddall

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Boost your online presence with local SEO for service area businesses. Learn the best practices to target your coverage area and drive more local traffic. The post Local SEO For Service Area Businesses: Targeting Your Coverage appeared first on Search Engine Journal.

Mullenweg Says Lawsuits Could End WordPress via @sejournal, @martinibuster

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WordPress co-founder speculates that lawsuit could end with closure of WordPress The post Mullenweg Says Lawsuits Could End WordPress appeared first on Search Engine Journal.

Google Adds Data Collection Period To PageSpeed Insights (PSI) via @sejournal, @MattGSouthern

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Google updates PageSpeed Insights to display CrUX data collection periods, helping developers better analyze website performance metrics. The post Google Adds Data Collection Period To PageSpeed Insights (PSI) appeared first on Search Engine Journal.
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