Creative Data Networks

The Rise of Free SaaS Tools as Lead Magnets (& How Marketers Can Take Advantage)

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As Wiz’s Head of Marketing Tom Orbach says, “Mini tools are 10x more powerful than free trials.” For the last 20 years, tech marketers have been giving away e-books and PDFs. I think Orbach would agree that this era is coming to an end. Thanks to AI, no-code, and outsourcing, the smartest tech marketers are now giving away mini software tools … entirely for free. This is something I like to call ‘free tool marketing.’ Here’s how it works. What is free tool marketing? In MBA speak, free tools are referred to as ‘loss leaders.’ A loss leader is a […]

Google Podcast Discusses SEO Expertise via @sejournal, @martinibuster

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Googlers discuss the expertise of SEO gurus who ask questions that “don’t make sense” The post Google Podcast Discusses SEO Expertise appeared first on Search Engine Journal.

Google’s JavaScript Warning & How It Relates To AI Search via @sejournal, @MattGSouthern

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Google warns against excessive JavaScript use. Here’s why this warning is critical for AI search optimization. The post Google’s JavaScript Warning & How It Relates To AI Search appeared first on Search Engine Journal.

TikTok Marketing: An In-Depth Guide For Brands via @sejournal, @theshelleywalsh

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Learn how to effectively utilize TikTok for brand marketing. Explore strategies, tips, and insights to maximize your presence on the popular social media platform. The post TikTok Marketing: An In-Depth Guide For Brands appeared first on Search Engine Journal.

Introduction To Vector Databases And How To Use AI For SEO via @sejournal, @vahandev

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Boost your AI SEO strategy with vector databases. Find out how to leverage vector embeddings to improve your content relevance and search engine rankings. The post Introduction To Vector Databases And How To Use AI For SEO appeared first on Search Engine Journal.

Keys To A Successful Webinar That Drives Leads For Brands

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Take the stress out of hosting webinars with these essential keys to success. Share your knowledge and engage your audience effectively. The post Keys To A Successful Webinar That Drives Leads For Brands appeared first on Search Engine Journal.

Email Marketing: An In-Depth Guide via @sejournal, @BennyJamminS

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Learn how to harness the power of email marketing with our guide. Build a successful email campaign to reach, engage, and convert your target audience. The post Email Marketing: An In-Depth Guide appeared first on Search Engine Journal.

Reddit Is Ready For Brands: How To Build Real Connections And Succeed via @sejournal, @brentcsutoras

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Learn how brands can navigate the challenges of Reddit and tap into its massive user base and engagement. The post Reddit Is Ready For Brands: How To Build Real Connections And Succeed appeared first on Search Engine Journal.

Google Speculates If SEO ‘Is On A Dying Path’ via @sejournal, @martinibuster

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Googlers offer a surprising assessment of whether AI has put SEO on a ‘dying path’ The post Google Speculates If SEO ‘Is On A Dying Path’ appeared first on Search Engine Journal.

Paid Media Marketing In 2025: 7 Changes Marketers Should Make via @sejournal, @brookeosmundson

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Get ready for the future of paid media campaigns. Dive into the game-changing developments this year, from AI advancements to privacy updates. The post Paid Media Marketing In 2025: 7 Changes Marketers Should Make appeared first on Search Engine Journal.
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