Creative Data Networks
How To Use AI To Scale Content Marketing With a Lean Team
Description: Scaling content marketing with AI seems ideal until generic AI drafts fall short. Learn how to streamline content execution without sacrificing quality.
Google’s AI Shopping Tools Transform Ideas Into Real Products via @sejournal, @MattGSouthern
Google has launched AI shopping tools that help customers find real clothing items based on generated images. The post Google’s AI Shopping Tools Transform Ideas Into Real Products appeared first on Search Engine Journal.
Mapping Digital Marketing KPIs To Business Outcomes via @sejournal, @coreydmorris
Understand the role of digital marketing KPI in overcoming attribution issues while using analytics tools for better insights. The post Mapping Digital Marketing KPIs To Business Outcomes appeared first on Search Engine Journal.
B2B Marketing Analytics That Every Team Needs to Track — My Take as a Marketer
I primarily work with B2B clients, so I’m getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesn’t have to be boring. I use various tools for my analytics, including but not limited to Google Analytics, Google Search Console, Looker Studio for automated dashboards (which makes light work of reporting on marketing analytics), Semrush, and so many more. In this article, I’m digging into B2B marketing analytics, including what it is, the essential data […]
How To Use LLMs for Competitive Research and Gap Analysis
Is your content strategy falling flat? Learn how to use AI for competitive research and gap analysis to uncover audience insights, identify missed opportunities, and win more traffic
How Google, ChatGPT, & DeepSeek Handle YMYL Queries via @sejournal, @MattGSouthern
A new study examines how Google, ChatGPT, and DeepSeek vary in handling health, legal, and political queries. The post How Google, ChatGPT, & DeepSeek Handle YMYL Queries appeared first on Search Engine Journal.
Google Business Profile Update: QR Codes For Review Pages via @sejournal, @MattGSouthern
Google launches QR code feature for Business Profiles, making it easier to send customers directly to the review page. The post Google Business Profile Update: QR Codes For Review Pages appeared first on Search Engine Journal.
Ask An SEO: Does Dwell Time After Google Ad Clicks Impact Organic Rankings? via @sejournal, @rollerblader
Does PPC impact SEO? Find out if dwell time and user engagement from Google Ads influence search rankings—and what actually moves the needle. The post Ask An SEO: Does Dwell Time After Google Ad Clicks Impact Organic Rankings? appeared first on Search Engine Journal.
CheggMate via @sejournal, @Kevin_Indig
Is Chegg facing an inevitable decline due to AI? Discover the nuances behind its revenue drop and industry changes. The post CheggMate appeared first on Search Engine Journal.
The 6 Best Content Planning Software — Experts Explain Their Top Choice
I’ve been in content marketing since early 2015. With almost a decade of experience, I’ve tested dozens of content planning software, spreadsheets, and calendars over the years. Collaborations with leading companies like HubSpot, Cognism, Userpilot, and small startups gave me the chance to work with tons of workflows and features. Some were love at first click, and some were meh. This article is a rundown of my six favorite content planning tools out there, complemented with insights from other content experts. Table of Contents What is content planning software? 4 Benefits of Using Content Planning Software What to Look for […]