I grew up a Nintendo kid (and yes, that includes the original NES console and Duck Hunt Zapper). For those who remember the Nintendo GameCube, you know a memorable brand experience. How could anyone forget this nine-second clip of branding brilliance? Whenever I think of “branding,” I go back to my memory of the GameCube boot-up screen and the feelings of joy and anticipation it evokes. That makes a brand work — the experience behind the logo. But getting your brand experience right is incredibly hard for any marketing team. Logos, visual identities, copy, websites, social media — “brand” requires […]